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Measuring the Impact of the End of IDFA Tracking on iOS 14

Lemonads

Device manufacturers like Apple take advantage of these device updates to make adjustments that are perceived as positive, but they can actually have a negative effect on the digital marketing ecosystem and user experience as a whole. This means that developers and mobile publishers can’t segment ROI or attribute conversions properly.

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How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

Lemonads

And, when analyzed objectively, there’s no doubt that affiliate marketing is among the top approaches. That said, companies that want to promote their services have to figure out how to start an affiliate program that’s attractive and effective in order to be as profitable as possible. What Is Affiliate Marketing?

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Which Affiliate Products Make Money In Emailing?

Lemonads

While new ad formats and innovative approaches are changing the way companies market their products, many affiliates are still relying on email campaigns to generate a large portion of their profits. In this article, we’ll go over the different affiliate programs that have the potential to generate significant profits this year and beyond.

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How Snapchat Makes Money and What This Means for Affiliates

Lemonads

As a professional affiliate , your job is to help brands form meaningful connections with their audiences. And, social networks are invaluable tools that you create stronger relationships with users, thus resulting in better conversion metrics. What Does this Mean for Affiliates that Want to Monetize Snapchat Traffic?

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The Top 10 Google Sheets Functions for Affiliate Media Buyers (Tips + Tricks Included)

Lemonads

Have you ever taken a second to think about the variety of metrics that affiliate media buyers handle on a daily basis? These marketing professionals have to track click-through rates, ad spend, conversions, return-on-income, and an array of different statistics, so keeping these organized and updated can be a challenge on its own.

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What the Coronavirus (Covid-19) means for marketers

Lemonads

Businesses, as well as affiliate marketers, need to make adjustments and adapt to our new reality. This article will discuss some of the trends that are emerging during the coronavirus pandemic and what affiliates should do to keep up. Even industries that experienced traffic boosts are seeing a decline in conversions.

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7 Ad Tech Pros Predict CTV, TV, and Video Trends for 2023

Ad Monsters

” Katie Conklin, Former Director of Affiliate Operations, Live Events, and Network Partnerships at FOX. Now the conversation is shifting because the right questions were not being asked. “We will see mergers in 2023. We could see 2-3 in the next 12 months. Both Tech Lab advancements from the IAB (i.e.

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