Ad Monsters

MAY 18, 2022

If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co Why Is Viewability Important? Video Is the Future.

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Viewability Ad Tech Audience Advertising 98

Exchange Wire

MARCH 12, 2025

MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. The post MGIDs New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29% appeared first on ExchangeWire.com.

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Viewability Machine Learning Advertising 52

Ad Monsters

MAY 13, 2025

Digital medias current flight to quality comes after years of advertisers chasing cheap reach. Were in a new era, said Jeremy Gan, EVP of advertising at the Daily Mail. That includes reevaluating everything from viewability and bid rate to attention metrics and carbon emissions.

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Viewability A/B Testing Media Real Estate 86

Exchange Wire

FEBRUARY 19, 2025

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [.]

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Viewability ROI Advertising 52

Adweek

NOVEMBER 3, 2022

TikTok entered a partnership with DoubleVerify last September to measure viewability and invalid traffic, and the two companies revealed Thursday that the agreement was expanded to include post-campaign brand safety and suitability measurement for advertisers.

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Viewability Advertising 246

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability.

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Viewability Mobile Ads A/B Testing Impressions 98

Martech

JULY 16, 2024

This makes it hard for buyers to understand placement, viewability and guarantees. Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors. The full report can be downloaded here.

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Video Ads Viewability Audience Advertising 115

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

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Advertising Viewability Machine Learning Ad Tech 130

MNTN

JANUARY 10, 2025

As advertising evolves, marketers face growing confusion between OTT (Over-The-Top) and CTV (Connected TV) advertising. In this article, well identify the key differences between OTT and CTV advertising, breaking down how each can elevate your performance marketing strategy. What is Connected TV Advertising?

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Advertising Viewability Retargeting Audience 52

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. This is because RMNs are on the rise, evidenced by their now crucial role in modern programmatic advertising. Meanwhile, a retail media network refers to the specific, retailer-owned channels that serve retail media advertisements.

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Retail Media Advertising Viewability 52

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. This not only boosts viewer engagement but also attracts advertisers looking for a variety of ad inventory. Variety drives value both for your audience and your advertising partners.

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Video Ads Header Bidding Viewability Fill rate 80

Ad Monsters

NOVEMBER 6, 2024

As part of HUMAN, this vision has scaled to encompass brand safety, invalid traffic (IVT) detection, and end-to-end protection for publishers and advertisers alike. Building on its mission to create a safer digital advertising ecosystem, HUMAN continues to expand its reach through partnerships. At HUMAN, the saying, “Bot, or not?”

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Viewability Advertising Marketing Audience 102

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.

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Viewability Advertising Impressions Media 122

Exchange Wire

OCTOBER 15, 2024

Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] Secures USD$8mn (£6.1mn) to Change Advertising appeared first on ExchangeWire.com. Ad tech startup XPLN.AI The post XPLN.AI

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Viewability Advertising Ad Tech Impressions 115

Ad Monsters

DECEMBER 17, 2024

Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare. Advertisers with robust first-party data will focus on activation, while those without comprehensive datasets will experiment with alternative IDs.

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Marketing Viewability Cookies Ad Targeting 98

Martech Series

JULY 13, 2022

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. Our PanoramaID continues to provide the data connectivity and addressability that marketers need in today’s advertising environment and the cookieless future.”. Smart AdServer), and Sharethrough.

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Viewability Cookies A/B Testing Audience 98

Martech Series

NOVEMBER 30, 2022

More viewable impressions across devices (76%). “At the Bogota Chamber of Commerce, we are constantly looking for innovative tools that MSMEs can apply on different fronts, and advertising is no exception,” said Andrés Téllez Luque, Digital Marketing Director of The Bogota Chamber of Commerce. More completed views across devices.

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Viewability Impressions Cookies MarTech 98

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

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Marketing Demand Side Platform Audience Impressions 119

AdExchanger

OCTOBER 8, 2024

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability.

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Viewability Ad Inventory Ad Targeting Advertising 130

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored. But there’s more to it than that.

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Viewability Advertising Impressions Brand Awareness 109

Playwire

APRIL 10, 2025

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

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CPM Header Bidding Viewability Impressions 52

Ad Monsters

DECEMBER 13, 2022

For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be the least impacted. ID Loss’s Impact on KPIs. ” .

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Viewability Advertising Impressions Cookies 102

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. CTV measurement refers to tracking and analyzing the performance of Connected TV advertising campaigns using detailed, actionable data.

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Viewability CPA Conversion Rate CPM 52

Martech Series

OCTOBER 14, 2022

Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix. Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.

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Viewability Advertising MarTech Impressions 98

Digiday

JUNE 3, 2025

In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium , brands are increasingly viewing the format as premium , complete with high viewability, strong engagement and audience quality.

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Viewability Media Audience Advertising 56

Martech

OCTOBER 14, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy.

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Advertising Viewability Cookies Audience 102

Martech Series

JULY 28, 2022

Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform.

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Viewability Media Advertising Ad Tech 98

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

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Advertising Impressions Demand Side Platform Conversion 129

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play.

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Viewability Impressions MarTech Advertising 127

Martech Series

MARCH 2, 2023

There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.

Advertising 111

Advertising Ad Inventory Viewability Audience 111

Martech

MAY 18, 2022

To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. However, a full video view is counted after the video plays for three consecutive seconds at 100% viewability.

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Advertising Video Ads Viewability CPM 112

AdPushup

MAY 23, 2023

Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.

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Viewability Advertising Impressions CPM 98

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. Table of Contents [ hide ] What Is Ad Viewability?

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Viewability Video Ads Fill rate Ad Server 52

illumin

NOVEMBER 14, 2024

Measurement is critical to all advertising – retail media is no exception. One of the keys to getting the most out of it (like any form of advertising) is measurement. Digital advertising also has standards for viewable impressions (when an as is seen by a customer). This is where some solutions fail.

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Retail Media Viewability Impressions 52

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

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Advertising Pop-Up Brand Awareness Impressions 52

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. ” Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

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Rich Media Media Advertising Viewability 98

MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. What is Connected TV Advertising? What is OTT Advertising?

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Advertising Viewability Retargeting Audience 98