Ad Monsters

JANUARY 22, 2025

The company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? IP Addresses in Advertising While IP addresses may not, in reality, be that helpful in identifying individual consumers, they are useful to advertisers in many ways.

Marketing 102

Marketing GDPR Cookies Shipping 102

illumin

NOVEMBER 5, 2024

In 2024 advertisers continued to invest in RMNs and the rise of retail media clearly shows a change is in the air. In exchange for their purchase data, they receive discounts, faster shipping, and other key incentives. Advertising made easy Learn how illumin unlocks the power of journey advertising Get started!

Retail 59

Retail Media Cookies Shipping 59

VideoWeek

FEBRUARY 12, 2025

. “A decade ago, many experts claimed subscription streaming services would be the end of TV advertising,” said Swanston. “Today, advertising is set to become the largest revenue source for streaming TV. Consumers love free content, and an advertising-sponsored gaming platform done right is a win for everyone.”

Shipping 98

Shipping Audience Advertising Marketing 98

Ad Monsters

APRIL 24, 2025

With each update, publishers lose visibility, audience signal, and appeal to advertisers as open web attribution becomes more difficult. We wont fix this through a series of functional critiques or waiting for another API to ship. Browsers have gone from rendering pages to regulating the flow of money on the web. Weve read the specs.

Shipping 110

Shipping Audience Cookies Ad Tech 110

Ad Monsters

APRIL 2, 2025

The FTCs lawsuit against Southern Glazers could be the first domino in a broader crackdown on retail medias influence over pricing and access, forcing transparency in an industry where advertising commitments often determine who gets to compete. But if you dont guarantee at least X amount of advertising, then you cant put it on our shelf.

Retail 66

Retail Media Manufacturing Pop-Up 66

Digiday

NOVEMBER 10, 2024

After years of focusing their Roblox spending on bespoke brand activations, marketers are keying into the programmatic advertising opportunity on the platform.

Shipping 85

Shipping Video Ads Agency Marketing 85

More About Advertising

JUNE 21, 2025

WPP has had a torrid time over the past 18 months or so; shipping accounts and losing its status as biggest ad holding company to Publicis.

Shipping 59

Shipping Advertising Finance Media 59

AdvertiseMint

DECEMBER 19, 2024

By focusing on strategic audience targeting and creating captivating ad content, businesses can optimize their advertising efforts for the holidays. The holiday season is a prime opportunity for businesses to increase sales , and Meta ads offer a powerful tool to reach potential customers.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

Martech

JULY 14, 2025

For example, if a consumer has a question about shipping or returns, the AI can provide immediate answers, reducing frustration. Data monetization AI agents can collect valuable consumer data (with consent) that can be anonymized and sold to brands for market research and targeted advertising.

Affiliates 67

Affiliates Shipping Conversion MarTech 67

AdvertiseMint

JANUARY 23, 2025

Many businesses utilize a Walmart Marketplace Agency to help brands understand how to advertise on Walmart marketplace , manage the tasks and ensure the products maintain sales growth. Sellers must meet Walmart’s established requirements, focusing on customer satisfaction and reliable shipping.

Shipping 52

Shipping Agency Marketing Advertising 52

AdvertiseMint

JANUARY 11, 2025

Running Paid Advertising Running ecommerce ads on Facebook, TikTok or Google shopping can help you show your products to people actively searching or looking for what you offer. Competitive Pricing, Free Shipping, and Flexible Policies Pricing is a critical part of the purchasing decision. Share your thoughts with us!

SEO 52

SEO Shipping eCommerce Impressions 52

VideoWeek

FEBRUARY 27, 2025

As WPP’s executives look to right the ship, a lot of the focus is on its media arm GroupM. But Lesser claims that no identifier, no matter how scaled, can achieve this across total scale of all datasets which advertisers work with. “If you look at the gap with our peers, it’s really about GroupM,” said Read.

Media 103

Media Agency Shipping Ad Tech 103

Monetize More

JULY 18, 2025

Bots and fraudsters are exploiting these gaps, leading to devastating revenue clawbacks, damaged advertiser trust, and the constant threat of platform suspension. Regain Advertiser Trust: Deliver cleaner traffic to your demand partners, resulting in higher CPMs, increased fill rates, and more direct-buy confidence.

Fill rate 52

Fill rate Machine Learning Viewability Shipping 52

Ad Monsters

FEBRUARY 18, 2025

Ten years is forever in digital advertising, during which companies can rise and fall, consumer behaviors can transform, and disruptive technologies can redefine the ecosystem. This imbalance exposes publishers to the inability to pivot as advancements in AI, programmatic optimization, or monetization models reshape digital advertising.

Ad Tech 66

Ad Tech Machine Learning Shipping GDPR 66

Marketing Dive

JULY 14, 2025

The latest marketing from the chain takes a bold approach to transparency, committing to righting the ship by flipping Colonel Sanders’ usually cheery disposition into a stern one, including on store signage and out-of-home ads. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 102

Cookies Agency Food Retail 102

Digiday

APRIL 9, 2025

Windstar Cruises, a luxury small-ship cruise line known for its intimate and unique itineraries, faced this exact challenge. The brands marketing efforts generated engagement impressions, clicks and quote requests but lacked a clear connection between digital advertising spend and confirmed reservations.

Shipping 63

Shipping Impressions Media Marketing 63

Digiday

JANUARY 8, 2025

In 2023, advertisers and investors alike jumped ship from competitive gaming, leading to the so-called esports winter , a period in which esports organizations consolidated or pivoted to new business models in order to stay afloat.

Shipping 83

Shipping Media Marketing Advertising 83

Single Grain

APRIL 30, 2025

Friction analysis : Through session recordings and user testing, they identified key friction points in the journey, particularly around product information, shipping costs, and checkout complexity.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Single Grain

APRIL 19, 2025

This century-old trade provision has been the backbone of ultra-cheap direct-from-China shopping experiences, but its elimination is set to dramatically reshape not just how products are sold, but how they’re advertised. Chinese e-commerce companies have become major players in the US advertising ecosystem.

Shipping 52

Shipping Retail Click Through Rate Electronics 52

VideoWeek

APRIL 24, 2025

Nordic TV group Viaplay released its Q1 financial results this week, posting year-on-year organic growth in both advertising and subscription revenues. Viaplays primary revenues streams, advertising and subscriptions, were up on an organic basis. percent, and advertising grew 0.7

Non-Profit 52

Non-Profit Shipping Advertising Marketing 52

MNTN

MARCH 10, 2025

After you click “buy,” youre taken to a page that clearly defines how many items youre buying, allows you to fill in your credit card information and shipping/billing address, and tells you how much youre paying in additional tax and shipping fees.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Recently, the advertisers have returned. Source: Sprout Social Advertising Potential ad reach: 586 million users. X is the only major social platform to allow cannabis advertising.

Marketing 97

Marketing Conversion Pop-Up Audience 97

MNTN

MARCH 11, 2025

Stages of Full-Funnel Advertising A potential customer can come across your brand through any of the digital channels at their fingertips. You can also help leads through the conversion funnel with additional benefits, like free trials, discounts, coupons, and free shipping. Make sure your order form is intuitive and straightforward.

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

Adweek

JUNE 13, 2025

This ship has sailed. By wiping out clearly labelled “AI Agent” profiles under the real-person rule, LinkedIn didn’t just deactivate accounts – it blocked the on-ramp to a new workforce reality and abandoned hiring managers.

Shipping 276

Shipping Media Video Ads Marketing 276

Single Grain

APRIL 20, 2025

According to a recent Interactive Advertising Bureau survey, 94% of advertisers are concerned about how these tariffs will impact their marketing budgets. The key is shifting from growth-focused to efficiency-focused advertising strategies. For many businesses, the immediate response has been defensive.

Marketing 52

Marketing CPC Conversion Rate Click Through Rate 52

Martech

MAY 27, 2025

Social, search and retail media as the channels most likely to see a drop in ad spend, according to a report by Advertiser Perceptions. That is because they over-index on performance advertisers and brands, particularly those based in China. What we do know is that far fewer cargo ships are arriving in U.S.

Retail 114

Retail Shipping eCommerce Marketing 114

Adweek

AUGUST 21, 2024

In 1969, it opened its first store in San Francisco, shipping blue Levi's, before it launched its own range. Gap has a rich history in denim. Fast-forward to May 2024, when actress Da'Vine Joy Randolph arrived at the Met Gala in a custom Gap denim dress. Now Gap is celebrating its deftness for denim with.

Shipping 335

Shipping Fashion Retail Advertising 335

Adweek

MARCH 14, 2023

Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts. Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception.

Fashion 264

Fashion Retail Shipping Media 264

AdExchanger

NOVEMBER 20, 2024

Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites The post Pirates Have Retaken The Ship; Happy As A Pig In AI Slop appeared first on AdExchanger. Live video threw sports broadcasts for a loop – and the losses are only just being tallied.

Shipping 98

Shipping Media Advertising 98

Marketing Dive

OCTOBER 1, 2022

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections.

Shipping 128

Shipping Advertising 128

AdvertiseMint

DECEMBER 31, 2023

Why is Amazon shipping so slow? Amazon is well known for its shipping and fulfillment capabilities in online shopping. These issues may slow down its operations, resulting in Amazon shipping delays. This blog post will help you under why Amazon shipping is so slow. Mother nature plays a significant role in shipping speed.

Shipping 52

Shipping Communications Agency Advertising 52

More About Advertising

APRIL 11, 2024

The two teamed up initially at Mother … The post McCann UK creative leaders jump ship for M&C Saatchi first appeared on More About Advertising. Doubal and Thomson joined McCann London in 2012 from then high-flying Wieden & Kennedy London as ECDs in 2012. They became regional CCOs across the UK in 2019.

Shipping 59

Shipping Advertising Agency 59

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers. Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Why we care.

Conversion 116

Conversion Advertising eCommerce Conversion Rate 116

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertising 126

Advertising Shipping Retargeting MarTech 126

Ad Monsters

JULY 28, 2022

The disruption in digital advertising over the past year has certainly felt like a crisis. But within any crisis, there lies opportunity — and the advertising world is no different. Be Prepared to Explain the Pros and Cons of Broad-based Advertising. Support Advertisers in Making Calculated Risks by Offering New Approaches.

Advertising 105

Advertising Shipping Audience Conversion 105

More About Advertising

NOVEMBER 26, 2024

… The post Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon first appeared on More About Advertising. It’s the most transparent audience targeting method for brands, as you can prove who you’re targeting and highlight what the specific action (e.g.

Shipping 52

Shipping Retail Media Audience 52

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. The product will be on your doorstep in a few days.

Conversion 97

Conversion Advertising Cookies Demand Side Platform 97