Ad Beat

NOVEMBER 20, 2019

In short, video advertising is definitively a train that your brand cannot afford to miss. Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . Here’s why: Customers prefer video content to any other type of content.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Native Advertising. Audience Segmentation.

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Header Bidding Native Advertising Banner Video Ads 52

InMobi

MAY 12, 2016

With these partnerships in place, brand advertisers are now able to leverage mobile-first full-screen, auto-play, HD video on the InMobi Exchange , our programmatic marketplace. digital media dollars by 2017, or $7.43 According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

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Demand Side Platform Rich Media Viewability Mobile Ads 52

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Marketing 67

Marketing Rich Media Audience Education 67

InMobi

DECEMBER 20, 2018

. -- #1 L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm! The brand launched a mobile-first ad campaign that utilized augmented reality to encouraging users to Get Deepika's red carpet look.

Rich Media 52

Rich Media Native Advertising Retail Food 52

InMobi

AUGUST 16, 2013

It is no surprise that the banner blindness phenomenon has caught up with mobile advertising forcing Advertisers to rethink how to reach out to consumers in innovative and engaging ways. Rich Media ads have taken the advertising world by storm and analysts have predicted a shift in budgets in their favor.

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Banner Rich Media Conversion Retail 52

InMobi

AUGUST 21, 2017

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. End cards give the viewer something to do after seeing an advertisement.

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Video Ads Banner Rich Media Manufacturing 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Nearly 19% of digital sales and 1.2%

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

FEBRUARY 13, 2013

Now combine rich media with performance ads, and add context, relevance, and great targeting and you have a recipe for success. The Dynamic Feed component in the InMobi Studio platform is a great addition to the array of features and components available to designers and advertisers. Retail is an obvious choice."

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Conversion Rate Conversion Rich Media Finance 40

InMobi

JULY 15, 2014

No matter what channel consumers use for purchase, mobile advertising will have a big impact on the decision – bigger than ads they see on TV or online. Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season. A bigger impact than TV! How is this possible?

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Banner Mobile Ads Rich Media ROI 52

InMobi

OCTOBER 7, 2012

The conference focussed on both mobile marketing by vertical covering Retail, Finance, Publishing, Travel, Automotive and Sport & Leisure alongside eight core mobile marketing disciplines including Apps,Mobile Advertising, Gamification, CRM, Location-based Services and Social. Definitely something for everyone!

Rich Media 40

Rich Media Marketing Finance Retail 40

Monetize More

DECEMBER 21, 2022

There are many ways to monetize traffic online these days, but one of the most effective ways is through advertising. Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. Selling Branded Content.

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Ad network Audience Header Bidding Ad Exchange 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi.

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Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. The future of mobile advertising looks bright and sophisticated.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

JANUARY 3, 2013

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

JULY 9, 2012

Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Here are some ideas to inspire campaigns for Ramadan, Christmas and the Back to School periods.

Rich Media 52

Rich Media Marketing Food Retail 52

Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this setup, advertisers pay affiliates to produce conversions, which can consist of leads, sales, or personal information like name and email address.

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Affiliates Marketing CPL CPM 52

InMobi

OCTOBER 10, 2012

Creative/Rich MediAds - Mobile ads allow for level of engagement not possible in TV, radio, print, or even online, and enable brands to expand their customer relationships. With the right ad execution, particularly in HTML5 rich media, brands can create unique and participatory experience for the consumer.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

JULY 29, 2013

Because of this trend, it is becoming more important than ever for advertisers to understand complete consumer behavior on mobile Hence, reaching the right consumers at the right time, at the right place, with the right message is the key to a successful campaign.

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

InMobi

AUGUST 21, 2013

billion in 2016 on digital advertising which includes both online and mobile. Although roaming data charges are higher, many airports offer free WiFi within the airports which provides an opportunity for retail brands to use geo targeted mobile ads and time bound offers to drive foot traffic.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Single Grain

AUGUST 10, 2023

You should be aware of the best PPC bidding strategies to make the most out of your advertising budget. It automatically adjusts bids to maximize the total conversions generated within the specified budget, which can be advantageous for advertisers aiming to increase their conversion volume. Let’s begin!

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CPC CPM Viewability Impressions 52

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Gamifying Mobile Ads.

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