Martech Series
AUGUST 4, 2022
US advertising service revenues are forecast to advance 8.0% yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. The presence of a US presidential election year (2024) is also expected to boost election advertising spending.
Martech Series
MARCH 1, 2023
Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE. Brandow began her career in PR and social media at a large advertising agency based in Rochester, NY.
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Martech
APRIL 11, 2024
“What marketing technologies should a (fill in the industry) company have in their martech stack?” Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others.
Martech
JULY 21, 2023
The top uses for genAI in marketing were: Content marketing (76% of those who use genAI) Product marketing (43%) Customer experience (37%) Lead generation (36%) Advertising (31%) Of the organizations using genAI in marketing, only 30% were using it for marketing ops and 18% for branding. Sixteen percent were using it for public relations.
Martech Series
JANUARY 12, 2023
As an early advisor to Glimpse, he helped acquire leading technology and advertising companies as clients. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Karen Strauss will serve as a part-time strategic consultant to Glimpse, focused on marketing, public relations, and client outreach.
Martech Series
OCTOBER 1, 2022
DeepIntent, the leading healthcare advertising technology company built to improve better patient health and business outcomes, is pleased to be ranked no. “DeepIntent was founded with a mission to improve patient outcomes through the artful use of advertising, data science, and real-world clinical data.
Clearcode
APRIL 3, 2023
In the past few years, gambling advertising has been growing steadily due to the development of online gambling platforms and the increase of mobile devices available on the market. More than 440 gambling advertisers invested $738 million across digital, print and TV ads in 2022.
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