Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Sports Marketing News Telemundos Marketing Blitz for 2026 FIFA World Cup Begins Now One year before the tournament, Telemundo unveils a campaign, original programming and National Fútbol Day. media history, regardless of language.

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Adweek

MAY 20, 2025

YouTube's Sean Downey talks Lady Gaga, MrBeast, and the platform's 20th anniversary.

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Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Roku Names James Kelm VP of Product, Advertising and Media He had been chief product officer at Nextdoor Courtesy of Roku By Mark Mwachiro --> James Kelm is Roku ’s new vice president of product, advertising, and media.

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Adweek

FEBRUARY 9, 2025

Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they'd never heard of showing up at the party in the same dress as someone else. Too much of a good thing? These are the double dippers of the 2025 Super Bowl--maybe it's worth doing a.

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Adweek

JANUARY 22, 2025

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's.

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Adweek

DECEMBER 30, 2024

If Omnicom's plan to acquire rival Interpublic (IPG) goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Recent survey data shows a larger percentage of marketers disapprove of the merger (27%) than approve (15%). Not everyone is happy about it.

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Adweek

JUNE 18, 2025

Sports marketing and commercial strategy firm Gold Rabbit Sports, whose roster of clients includes the Kansas City Chiefs, MLS, and sports sponsors around the world. ” Jason Notte Jason is an Adweek staff writer covering sports marketing.

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Adweek

FEBRUARY 19, 2025

ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort. Kneebone had been vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers.

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Adweek

NOVEMBER 12, 2024

Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. The decisions they make every day can change the trajectory of brands and businesses.

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Adweek

MARCH 17, 2025

For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. While CES showcases futuristic tech and serves as a.

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Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

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Adweek

FEBRUARY 21, 2025

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms.

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Adweek

JUNE 6, 2025

Ad Agency Employment Dips As Overall Job Market Grows Agency employment is down nearly 4% from its peak two years ago DNY59/Getty Images By Paul Hiebert --> While the U.S. economy continues to create more jobs, roles at the nation’s advertising agencies are disappearing. In contrast, positions at U.S.

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Adweek

JANUARY 10, 2025

The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners.

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Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. Processing.

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Adweek

JANUARY 7, 2025

Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is.

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Adweek

FEBRUARY 16, 2025

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space.

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Adweek

MARCH 12, 2025

In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't find them?

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Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

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Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. For instance, when iOS 14.5

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Martech

SEPTEMBER 11, 2024

Forty-four percent of Americans say they feel ignored by the media and most advertisers. Morning Consult, Advertiser Perceptions and Critical Mass Media also contributed to the research. It’s not only brand marketers who preach the importance of having a conversation with customers — the customers expect it, too. Why we care.

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Adweek

MAY 6, 2025

TelevisaUnivision ad sales leader Donna Speciale previews the company's pitch to advertisers.

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Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

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Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Dig deeper: How TikTok is transforming brand advertising Why we care. However, they have great potential to simplify and scale TikTok marketing.

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Adweek

JUNE 20, 2025

Founded nearly a century ago in Montmartre by Marcel Bleustein-Blanchet, Publicis Conseil helped define the DNA of modern French advertising and laid the foundation for Publicis Groupe, now valued at over $28 billion. The Titanium Grand Prix marked a historic milestone as the first ever awarded to a French agency.

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Adweek

MARCH 12, 2025

Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research.

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Ad Rants

NOVEMBER 5, 2024

The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success.

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Adweek

NOVEMBER 1, 2024

The marketing landscape got a serious shake-up in 2024. Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their.

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Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

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Adweek

JUNE 10, 2025

From premium content at scale to now an ecosystem of best-in-class, curated solutions, advertisers can easily build and execute the most informed and impactful ad campaigns.” The TV Business Partner Program gives brands access to high-impact creative and measurement partners. Based out of New York, Mark has also contributed to ADWEEK.

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Adweek

JUNE 10, 2025

The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer marketing business in more than 70 markets. Mars By Rebecca Stewart & Alison Weissbrot --> Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. She is based in New York.

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Basis

JUNE 6, 2025

Since ChatGPT’s public debut just a few years ago, generative AI has quickly gained traction as a transformative force both within advertising and beyond. Consumers are skeptical about AI and AI-generated ads There’s a notable disconnect between advertiser perceptions and consumer perceptions of AI.

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Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Apples Tor Myhren Says AI Will Not Save Us in Rallying Cry for Human Creativity The marketing leader opened Cannes Lions by arguing for human craft as the industrys superpower. The bad news is AI is not going to save advertising.

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Adweek

JUNE 16, 2025

By Brittaney Kiefer & Audrey Kemp & Cydney Lee --> Each year, the Cannes Lions festival honors the best creativity of the advertising industry. That’s our promise to our consumers,” said Werner Hesse-Quack, Penny’s head of brand marketing. ADWEEK is rounding up the Grand Prix winners from every category throughout the festival.

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Adweek

JUNE 17, 2025

The campaign was advertised at stadiums in cities like London, Munich, Manchester, and Milan, ultimately earning the game a 150% increase in new players and 7.9 Cydney Lee Cydney Lee is ADWEEKs advertising news reporter based out of NYC. billion media impressions. Follow all the Cannes Lions news here. Prior to joining in Aug.

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Adweek

JUNE 17, 2025

YouTube Makes Pitch for Brand Dollars With New Creator Offerings at NewFronts According to YouTube, Open Call is currently available for “select advertisers” with a broader launch in the coming months. The announcement arrives as YouTube continues to grow in importance for advertisers. The platform boasts 2.53 Email SUBSCRIBE Loading.

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Adweek

JUNE 17, 2025

Through high-detail production and symbolic imagery, the campaign elevated product advertising into a visceral artistic experience. Follow all the Cannes Lions winners here. Audrey Kemp Audrey Kemp is a staff reporter for Adweek based in New York City. By submitting your email, you agree to our Terms of Use and Privacy Policy.

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