Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 128

ROI Machine Learning Marketing Audience 128

Fuel Lines

FEBRUARY 22, 2023

For example, it can analyze social media activity, website traffic, and other online interactions to identify companies that may be interested in advertising services. Choose an AI system: There are a variety of AI systems available, including machine learning, natural language processing, and chatbots.

Agency 263

Agency Machine Learning ROI Advertising 263

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Then there’s the added dynamics of retail media networks , around which programmatic advertisers are swirling with interest thanks to their treasure trove of first-party consumer data and closed-loop attribution. What is Programmatic ROI?

ROI 98

ROI Advertising Brand Awareness Cookies 98

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digital Remedy

MAY 20, 2025

At its core, it is the ongoing process of analyzing and refining digital advertising campaigns to drive better outcomes. Smart, data-driven optimization ensures that every media dollar is working as hard as possible to deliver higher ROI, more strategic budget allocation, and scalable results.

Machine Learning 66

Machine Learning Impressions ROI Audience 66

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

MAY 12, 2025

But with advances in machine learning, those same capabilities are now available in a more frequent, granular and accessible format, making it easier for brands to onboard and act on insights. For example, a geo experiment can confirm whether shifting budget from affiliates to CTV actually improves ROI.

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A/B Testing Machine Learning ROI GDPR 117

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Ad Monsters

JANUARY 14, 2025

Retailers and brands will go beyond simple holdout tests, adopting advanced methods like match-market testing, randomized controlled trials (RCTs), and machine learning models. For example, machine learning will analyze massive datasets to uncover patterns and nuances that would otherwise be missed.

Retail 100

Retail Media Machine Learning ROI 100

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 80

Education Advertising Marketing Audience 80

Digiday

APRIL 8, 2025

In the Best Use of AI category, Disney Advertising is a finalist for Magic Words, an AI-powered targeting tool designed to align brand messaging with the emotional tone of Disney content. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Machine Learning 63

Machine Learning ROI Agency Audience 63

Brid.tv

OCTOBER 10, 2024

Video advertising is more popular than ever. Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Well also look at how these innovations boost your ROI. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

Ad Monsters

MAY 12, 2025

Hector Almeida, GM, EMEA at Mintegral explains why the open internet deserves a bigger share of your advertising budget. Theres a saying in advertising that the money follows the eyeballs. Build an audience, and the advertising dollars will flow. Firstly, the cost of advertising on walled gardens is rising.

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Fill rate Machine Learning Ad network Audience 82

illumin

APRIL 22, 2025

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Click here to download!

Machine Learning 137

Machine Learning Marketing ROI Demand Side Platform 137

The Ad Tech Blog

APRIL 30, 2024

Understanding User Engagement in AR Advertising Key Points Immersive Experiences: AR advertising creates deeply immersive experiences that significantly enhance user engagement compared to traditional digital ads. Advancements in AI and machine learning have significantly influenced the development of AR technology.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Ad Monsters

NOVEMBER 18, 2024

This article examines how AI impacts advertising from an operational and creative standpoint, where these effects are most noticeable, and how the industry will discuss AI in the upcoming year. Traditional methods could not provide this degree of personalization, significantly raising campaign ROI overall.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

The Ad Tech Blog

JULY 11, 2024

In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. Understanding Federated Learning Key Points Federated learning enables machine learning model updates without sharing raw data.

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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Advertising Pop-Up Machine Learning Ad Space 104

The Ad Tech Blog

JUNE 1, 2024

These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement. Personalization engines are crucial for identity resolution, helping advertisers create a unified view of the user across different platforms.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 81

Advertising Machine Learning Marketing ROI 81

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Here are 12 proven techniques to maximize ad spend and boost efficiency in your advertising. Key Takeaways ROAS (Return on Ad Spend) measures revenue generated for every dollar spent on advertising.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. Andrew Byrd: What do you see as the biggest opportunities in digital audio advertising for 2025? product suite.

Machine Learning 62

Machine Learning Entertainment Audience ROI 62

The Ad Tech Blog

SEPTEMBER 11, 2024

Understanding the role of color psychology in neuroaesthetics can significantly enhance advertising and marketing strategies. This article delves into how colors influence human emotions and behaviors, providing valuable insights for marketing managers, advertising executives, and media planners.

Machine Learning 130

Machine Learning ROI Audience Media 130

Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them? It starts with a clickbait headline.

Advertising 98

Advertising Pop-Up Impressions Ad Inventory 98

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration.

Machine Learning 133

Machine Learning Marketing CPC Retargeting 133

MNTN

JULY 2, 2024

In the ever-evolving landscape of digital marketing metrics , understanding return on investment (ROI) is crucial for assessing the profitability of your marketing endeavors. ROI provides valuable insights into the financial returns generated from your marketing investments, guiding strategic decisions and budget allocations.

ROI 52

ROI Machine Learning Fashion Conversion 52

Basis

NOVEMBER 28, 2022

Burnout has been having a moment of late—basking in the dull afterglow of the COVID-19 pandemic and helping fuel the mass job-departure movement known as the Great Resignation —and its impact has been particularly acute in the advertising industry. Burnout is a beast, and the digital advertising industry is far from immune to its wrath.

Advertising 98

Advertising Machine Learning ROI Agency 98

Martech

JUNE 4, 2025

If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report. That directly influences how you read attribution and ROI reports, how your campaigns and activities perform (on paper) and where you spend your budgets.

Conversion 62

Conversion Machine Learning ROI Brand Awareness 62

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Every online purchase generates valuable data on shopping habits, giving advertisers a goldmine of insights to serve up the right ads at the perfect time. AI-Powered Insights AI and machine learning are shaking up media buying. Contact us today.

Retail 52

Retail Media Agency Machine Learning 52

Advendio

MARCH 29, 2023

Worldwide spending on digital retail media advertising was projected to reach 110.67 Retailers can also optimize their advertising and marketing strategies by utilizing first-party data. Real-time data analytics allows retailers to evaluate the success of their campaigns and manage their advertising budget effectively.

Retail 95

Retail Machine Learning Media Real Estate 95