Ad Monsters

JANUARY 5, 2024

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. And how can advertisers meet their diverse spending goals with less friction?

Media 98

Media Native Advertising Cookies Ad Tech 98

Lemonads

NOVEMBER 3, 2020

Our RUNative review will not only uncover the potential of its advertising platform with tips, pros & cons but you’ll be fully covered with targeted personalized information for advertisers and publishers! So, if you are an advertiser or a publisher searching for these criteria, you’ve landed in the right spot!

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52

Lemonads

JUNE 22, 2021

Our RevContent Review will not only uncover the potential of its advertising platform with features, tips and prices but you’ll be fully covered with targeted personalized information for advertisers and publishers ! So, let’s see what native advertising truly means. What Is Native Advertising?

Ad network 52

Ad network Native Advertising Advertising Pop-Up 52

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Lemonads

DECEMBER 2, 2020

Our Nativo review will uncover the potential of its advertising platform with prices, tips, pros, and cons: a full targeted personalized information for advertisers and publishers! Nativo Review: Nativo is a native advertising platform that helps to empower brands and publishers with the world’s most advanced technology for content !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

InMobi

FEBRUARY 26, 2014

Once you have finalized on a partner to power your native ad needs, you get to the next most important step - identifying what ad concepts can work for your property. The beauty of native ads is that they blend seamlessly with the content. Lets consider a news app.

Native Advertising 52

Native Advertising Advertising Electronics Banner 52

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Digiday

DECEMBER 15, 2022

The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. The campaign delivered more than 9 million impressions with a total reach of more than 1.4 Best Use of Native Advertising/Sponsored Content.

Advertising 69

Advertising Marketing Native Advertising Impressions 69

Lemonads

AUGUST 18, 2020

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Why is Taboola so extraordinary for advertisers and publishers ? There is so much you can earn with native advertising , so.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Lemonads

AUGUST 5, 2020

This Outbrain review , will not only uncover the potential of its advertising platform with tips, prices, pros, and cons, but it will blow your mind with targeted information for advertisers and publishers ! Whether you are an advertiser or a publisher, we’ve got you covered! What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Pay-per-impression (PPM). Over-the-Top Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech Series

DECEMBER 19, 2022

TripleLift, the advertising technology company reinventing ad placement, concludes a twelve-month strategic run for growth. The first being TripleLift’s acquisition of 1plusX, a global first-party data activation platform for publishers and advertisers. The Native Leader. Continued Innovation in Connected TV.

Native Advertising 92

Native Advertising Brand Lift Audience Ad Tech 92

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. For example, native advertising ad tech vendor AdYouLike launched a new integration with Exorigos, a MFA publisher, in April. They’re not going to fire any ad tech vendors for selling these impressions.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

Martech Series

SEPTEMBER 12, 2022

Curt Larson, Chief Product Officer at Sharethrough chats about a few top practices for online advertisers to focus on in light of today’s changing adtech dynamics: __. Consumers love to hate on advertising, but it funds the internet – I believe finding ways to make advertising better is a critical mission that Sharethrough addresses.

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Digiday

NOVEMBER 15, 2022

For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. Warner Bros.

Advertising 68

Advertising Marketing Fashion Agency 68

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. DCO allows advertisers & publishers to personalize ad content in real-time based on user data, preferences, and contextual information.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. Though marketing within the CBD industry is highly regulated and complex, there are a variety of ways CBD brands can set themselves apart through compliant digital marketing and advertising. Advertise Your CBD Products as Health and Wellness Solutions.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Native Advertising. Audience Segmentation.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

All About Advertising Law

JUNE 9, 2020

Two recent decisions by the National Advertising Division (NAD) provide a helpful reminder to companies that material connections must be disclosed on their seemingly independent websites — so-called native advertisements. The NAD found Amerisleep’s contradictory disclosure inadequate to negate that impression.

Native Advertising 52

Native Advertising Affiliates Impressions Advertising 52

MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

MobileAds

JULY 8, 2021

Do you know which advertising methods are better for your website? Let’s face it: there are so many options to choose from when you’re trying to decide which type of advertising is right for your website. The world has evolved from banners and posters to using the internet for advertising. But how do they function?

Pop-Up 52

Pop-Up Conversion Rate Native Advertising Banner 52

Automatad Inc.

NOVEMBER 30, 2023

You should buy traffic at the lowest possible cost and advertise your website at the highest possible cost. Suggested reading: AdSense vs Google Ad Manager – Everything You Need to Know Also, when doing adtech arbitrage, the publishers become an advertiser too. They buy ads from various sources, such as advertisers.

CPC 52

CPC Non-Profit Native Advertising SEO 52

Monetize More

MARCH 5, 2023

Pageviews are a fundamental metric for website owners, advertisers, and publishers. Pageviews can impact revenue and ad earnings for publishers: For publishers who monetize their website with advertising, pageviews are directly tied to ad revenue. The more pageviews a website has, the more ad impressions it can generate.

SEO 52

SEO Impressions Native Advertising Media 52

illumin

DECEMBER 6, 2018

Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad. Regulations Don’t Solve The Issue. The evidence to date has proven otherwise. Viewers Have Spoken.

Viewability 40

Viewability Native Advertising Video Ads Impressions 40

Automatad Inc.

FEBRUARY 29, 2024

It is a love-hate relationship, and publishers and advertisers equally suffer. Imagine the cost of viewable impressions of video ads. You will get high viewable impressions. Use native ads According to the Association of Online Publishers (AOP), publishers need to show ads that are less annoying in the first place.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Ad Beat

SEPTEMBER 11, 2019

Let’s take a closer look at their advertising strategy: Ad Spend and Ad Networks. on online advertising, out of which, the majority went towards Google ( $766.1K ), and Direct Buy ($142.5K). Overall, HostGator’s decision to stick with other forms of advertising seems like a strategic move that’s been working for them.

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. No wonder audio is digital advertising’s fastest growing category. Looking to kickstart a career in digital media?

Media 52

Media Click Through Rate Banner Native Advertising 52

All About Advertising Law

APRIL 8, 2015

Last week, the United States District Court for the District of Nevada granted partial summary judgment for the Federal Trade Commission (“FTC”) against Jeremy Johnson and a number of related corporate entities collectively referred to as “iWorks,” offering a glimpse into how the FTC and the courts analyze certain online advertising issues.

Advertising 40

Advertising Native Advertising Shipping Impressions 40

Monetize More

APRIL 5, 2023

This is where many publishers make costly mistakes and get into trouble with their advertising partners. Advertisers are especially cautious when it comes to invalid traffic. However, since AdSense is a Google product and they want to protect their advertisers, we can’t provide any guarantees. It’s a win-win.

Ad network 98

Ad network Machine Learning Native Advertising Affiliates 98

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. In simple terms, an ads network collects unsold ad placements from publishing sites and sells them to advertisers. And just like that, ad networks were born.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. While marketers have taken conscious steps to increase their mobile video advertising budgets through both direct and programmatic channels, mobile-first video creatives are not yet the norm.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52