The Ad Tech Blog

JULY 14, 2024

In the rapidly evolving world of mobile advertising, ensuring user consent and privacy is paramount. This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. Without proper consent, advertisers risk legal repercussions and damage to their reputations.

Mobile Ads

VideoWeek

FEBRUARY 13, 2023

The new ad tech joint venture (JV) between Deutsche Telekom, Orange, Telefónica and Vodafone has received regulatory approval from the European Commission, setting the stage for the use of telco data in digital advertising. A shareholder-appointed supervisory board will oversee the running of the group.

Advertising

AdPulp

OCTOBER 23, 2021

TikTok challenges, retargeting ads, GDPR, and cookies? What is this advertising business that we inhabit today? The post Ad Legends Who Shaped the Modern Craft of Advertising appeared first on Adpulp. The post Ad Legends Who Shaped the Modern Craft of Advertising appeared first on Adpulp.

GDPR

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Improve advertising targeting.

Advertising

illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. Additionally, advertisers can use this information and segment their target audiences accordingly.

Advertising

Martech Series

JULY 13, 2022

Cookies drive the creation of custom content, including retargeted ads that seem to follow us everywhere (and which can be very effective). and the EU must comply with the European Union’s GDPR as well as the California Consumer Privacy Act (CCPA) in the United States. For example, a campaign aimed at consumers in the U.S.

Cookies

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new. A core part of our advancement of our portfolio strategy is through participating in Google’s Privacy Sandbox.

Audience

Automatad Inc.

FEBRUARY 7, 2022

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. billion, including $43 billion from search advertising . IAB’s TCF and GDPR Compliance.

Header Bidding

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. “CTV is becoming another channel.

Retail

Digiday

JUNE 6, 2022

Often that move for diversification came from direct-to-consumer brands that had relied too heavily on performance marketing and direct response advertising on the platforms to hit sales goals. How does GDPR, the cookieless future and iOS 14 impact digital marketing? Facebook and Instagram still have massive user bases.

Brand Awareness

Digiday

DECEMBER 19, 2022

“Our trust in the privacy of Flowcode’s platform was a big factor in this partnership and they are the safest QR platform and the only GDPR and CCPA compliant company on the market,” Kardashian said.

Pop-Up

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. The main reason for the decline of third-party cookies in the web browsers is the changing privacy landscape in programmatic advertising.

Cookies

Ad Monsters

MARCH 31, 2023

As advertisers and publishers ask more users for their information online, a crucial part of the exchange is trust; consumers want to know that the data they are offering will only be used in the way they have authorized. You will want to advertise to them, but also re-target and re-market to keep them coming back. “To

GDPR

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

Cookies

Ad Monsters

JANUARY 9, 2024

Google’s IP Protection aims to be a privacy-forward feature that blocks websites from tracking users’ digital footprint, but some advertisers worry this is just another power grab. Now, let’s see what advertisers are saying about it. A few months back, AdMonsters explored how it will impact publishers.

Advertising

Smart-Hub

MARCH 14, 2022

Cookies eventually became the most valuable tool in the hands of digital advertisers who utilized them to deliver targeted ads. In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). What is cookieless tracking?

Cookies

Clearcode

JANUARY 18, 2022

Since then, CDPs have risen in popularity and become a crucial part of the advertising and marketing activities for many companies. Create a repository of GDPR consent decisions. A typical user of a customer data platform is a marketer or advertiser. Below we have collected eight advertising and marketing use cases of a CDP.

Advertising

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

Ad Exchange

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution.

Cookies

MNTN

SEPTEMBER 4, 2023

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

GDPR

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy. billion in 2024.

Display Advertising

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. Retargeting.

Cookies

Digital Turbine

SEPTEMBER 7, 2022

For advertisers, this means your perfect audience is almost certainly watching/reading about the World Cup. . 83% of World Cup viewers are likely to consider purchasing a product that they have seen advertised. Advertisers should be careful not to squander that opportunity. . Talk about brand safety!

Audience

Digiday

FEBRUARY 1, 2023

WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 In January, Criteo and Magnite partnered to extend retail audiences into CTV advertising. billion globally in 2023, up 10.1% from the previous year. In the U.S., to reach $51.36 billion this year and $61.15

Retail

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.

GDPR

illumin

JANUARY 26, 2024

As we enter this new age of advertising, both security and compliance are more important than ever. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. First-party reach based on advertisers existing first-party, CRM data.

Cookies

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. Why Is Zero-Party Data Important?

GDPR

Media Math

MAY 17, 2022

In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. A portfolio-approach to dwindling addressability is the solution for advertisers and their partners. Parrable is a consent-based identity solution that is GDPR and CCPA compliant.

Cookies

MNTN

AUGUST 23, 2023

For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites. Compliance concerns: Violating data regulations like the GDPR and CCPA can lead to hefty fines and legal action. Has your organization decided what it’ll do next?

Cookies

RevX

MAY 5, 2022

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. Why do we need transparency in mobile advertising?

ROI

Lemonads

OCTOBER 14, 2020

It’s a better alternative to attract your client and it’s much better than regular advertising, but one of the most peculiar characteristics is that they offer the largest integration ecosystem ! Drop-In Pixel Tracking Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page.

Conversion

Martech

FEBRUARY 11, 2022

Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. Many B2B marketers are turning to account-based marketing (ABM) strategies and tools to help deliver targeted advertising and personalized content to high-value accounts. Social media advertising.

Marketing

Ad Ops Hero

MARCH 25, 2023

Advertisers can manage creatives and run campaigns using trafficking. Reporting In Campaign Manager 360, you can view advertising data via reporting. Advertisers you are interested in running campaigns for. This protects advertisers’ spend from ad fraud. The different creative types can be edited to suit your needs.

Impressions

Single Grain

JANUARY 15, 2024

These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites. This data is crucial for targeted advertising and understanding consumer preferences. Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA.

Cookies

Brid.tv

DECEMBER 21, 2022

A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. This real estate needs an advertisement to be monetized. All that’s left to do now is find a mobile advertising partner that can make it all happen.

Mobile Ads