Martech Series

JULY 18, 2022

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.” So this partnership will make TV advertisers quite pleased.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

AUGUST 2, 2022

Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. The directors will provide focused strategic guidance as the company drives growth and scaling efforts adding to an assemblage of industry veterans with vast experience in technology, finance and impact investing.

Finance 52

Finance MarTech Impressions Marketing 52

Martech Series

FEBRUARY 24, 2023

Marketing Technology News: How to Advertise in a Recession in Five Simple Steps We’re empowering Web3 projects to operate in today’s uncertain regulatory environment with the peace of mind that they are fully compliant “Rather than reinventing the wheel, kycDAO leverages what already works in the real world and translates it to Web3.

Verification services 88

Verification services Finance MarTech Impressions 88

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Martech Series

SEPTEMBER 26, 2022

Over nearly two decades, he has put together an impressive track record of success at a high level, particularly at tech start-ups that were later acquired by companies such as Google and Microsoft. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Machine Learning 82

Machine Learning Finance Impressions Retail 82

Martech Series

OCTOBER 24, 2022

Spiny.ai (Spiny), an innovative content analytics, publisher intelligence, and advertising technology provider announced today that they had emerged from beta for a global product launch. To finance the rapid growth of the company, Spiny announced its first institutional round of funding led by Nashville Capital Network (NCN).

Ad Ops 75

Ad Ops Machine Learning Finance Audience 75

Ad Monsters

FEBRUARY 7, 2024

In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments and get a deeper look into the Black experience in the industry. We also asked them what advice they would give themselves in retrospect on their impressive careers. She helps companies in the U.S.

Ad Tech 90

Ad Tech Media Agency Audience 90

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing 79

Marketing Public Relations Healthcare Finance 79

VideoWeek

JULY 1, 2022

The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr Snap has launched a paid version of the Snapchat app, signalling a step away from the company’s advertising-based revenue model. Deliveroo is expanding its advertising offering on the website and app, the company has announced.

eCommerce 52

eCommerce Cookies GDPR Media 52

Martech Series

FEBRUARY 24, 2023

This enhances brand impression and consumer loyalty. Marketing Technology News: MarTech Interview with Leslie Marshall, Chief Marketing Officer at Mesmerise Top Machine Learning-Based Saas Tools Demand forecasting can benefit greatly from the use of machine learning-based SaaS (Software as a Service) tools.

Machine Learning 88

Machine Learning Manufacturing Media Retail 88

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 110

Marketing Machine Learning ROI Cookies 110

Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.

Marketing 145

Marketing SEO Conversion Audience 145