Adweek

JUNE 5, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor.

Affiliates 236

Affiliates Display Advertising Marketing Conversion 236

Martech Series

JULY 22, 2022

When we talk about display ads, we generally mean an ad with the following attributes: The ad is itself an image or image-based. Advertising is used to promote a brand, service, product, or offer. Right from the year 1994 when the first display ad was showcased till today, this kind of advertising has evolved. StackAdapt.

Display Advertising 111

Display Advertising Retargeting Advertising Machine Learning 111

Ad Monsters

JANUARY 29, 2025

Still, at IAB ALMs “Spotlight on News” panel, media leaders laid out the real barriersbrand safety fears, an outdated approach to metrics, and a lack of swagger. With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources? Their message?

Advertising 89

Advertising Audience Media Display Advertising 89

Martech

OCTOBER 8, 2024

While 78% were very satisfied with the quality of leads when content syndication was combined with display advertising, 35% thought content syndication would provide poor leads; that’s a minority but a substantial one.

Marketing 144

Marketing Display Advertising MarTech Media 144

Adweek

OCTOBER 18, 2022

s Competition and Markets Authority (CMA) has ordered social media giant Meta to sell Giphy, having found that the deal to buy the platform "would limit choice for social media users and reduce innovation in the country's display advertising."

Display Advertising 264

Display Advertising Media Advertising Marketing 264

Digiday

APRIL 15, 2025

This is the first installment in Digiday+ Researchs 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media.

Retail 74

Retail Media Display Advertising Agency 74

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Marketing Tech News

JULY 16, 2024

Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B marketers to run more impactful and efficient campaigns.

Display Advertising 52

Display Advertising Advertising Media Marketing 52

Adweek

JUNE 20, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside the $24 Billion Growth Story of EY With CMO John Rudaizky Plus, why B2B marketing needs a human revolution. Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results.

Affiliates 130

Affiliates Display Advertising Conversion Marketing 130

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is MarTech?

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

JANUARY 10, 2024

Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. The post Integrate launches new media solution appeared first on MarTech. Demand gen capabilities.

Media 119

Media Display Advertising MarTech Marketing 119

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Banner Rich Media Advertising 52

AdExchanger

SEPTEMBER 24, 2024

The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. With input from VIA Rail’s agency, Omnicom […] The post How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste appeared first on AdExchanger.

Agency 109

Agency Advertising Media Display Advertising 109

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Smarty Ads

FEBRUARY 2, 2023

Display Advertising is a type of paid online advertising that combines text, images, and a URL that leads to a site where customers can learn more about or buy the company's products. Media-based display advertising is common on websites, mobile apps, and social networks. Targeted display.

Display Advertising 52

Display Advertising Advertising Media 52

Basis

DECEMBER 16, 2022

In the world of digital media, there are many different channels and tactics available to advertisers today. Two of the most commonly used channels are programmatic display advertising and paid search advertising. Paid Search vs. Display Advertising. Paid search is estimated to make up 29.5%

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Ad Monsters

JUNE 12, 2025

A Q&A with Ari Paparo, Author of “Yield,” and CEO of Marketecture Media. For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. AdMonsters: Why did you write this book?

Header Bidding 106

Header Bidding Ad Tech Display Advertising Conversion 106

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1% What’s more troubling is what companies are spending their money on.

ROI 128

ROI MarTech Marketing Agency 128

Martech Series

AUGUST 4, 2022

US advertising service revenues are forecast to advance 8.0% yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. The presence of a US presidential election year (2024) is also expected to boost election advertising spending.

Public Relations 105

Public Relations Advertising Display Advertising SEO 105

Digiday

SEPTEMBER 2, 2024

The series analyzes key marketer strategies and challenges across leading marketing channels, including retail media , social media , ad-supported streaming and display advertising. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Advertising 96

Advertising Display Advertising Marketing Retail 96

Digiday

AUGUST 5, 2024

This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media and display advertising. This is a member-exclusive article from Digiday.

Media 96

Media Display Advertising Retail Marketing 96

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

Advertising 130

Advertising Impressions Demand Side Platform Conversion 130

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. CTV growth Cementing its place as a critical advertising channel in a post-linear TV world. Media Planning 2.0

Media 52

Media Marketing Retail SEO 52

Martech

SEPTEMBER 30, 2024

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Potential gap : The DOJ might argue that while there is no explicit “duty to deal” under current law, Google’s dominance in the digital ad space effectively forces advertisers and publishers to rely on its tools.

Ad Tech 76

Ad Tech Display Advertising eCommerce Ad Space 76

Ad Monsters

AUGUST 29, 2022

In-store advertising should get so much easier for retail media now that the In-Store Marketplace (ISM) has launched. Before this, stores had to negotiate digital signage, audio advertising, and in-store displays. Having relevant advertising in their face will encourage them to dish out more dollars.

Advertising 105

Advertising Retail Ad Server Media 105

MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right).

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Advendio

NOVEMBER 28, 2022

At ADvendio, we specialize in providing an interconnected advertising management platform for our customers to allow them to centralize all advertising needs without relying on dozens of disconnected systems and manual processes. Media Buying Connections for More Effective Campaigns. Xandr Invest.

Media 98

Media Demand Side Platform Ad Server Ad Exchange 98

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Media 110

Media Display Advertising MarTech Marketing 110

Single Grain

MAY 5, 2025

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. This transformation drives publishers to reimagine how they approach content packaging and monetization strategies.

Media 99

Media Conversion Rate Affiliates Retail 99

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Martech Series

AUGUST 3, 2022

Consumers have low levels of trust for social media advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals. According to Cheetah Digital’s new Digital Consumer Trends Index, 67% of consumers do not trust the advertising they see on social media platforms.

Media 97

Media Display Advertising MarTech Advertising 97

VideoWeek

OCTOBER 29, 2024

This is the fourth year in a row that digital video has recorded double digit growth in H1, which IAB UK says indicates that advertisers are prioritising the brand building opportunities and impact offered by video. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads 52

Video Ads Display Advertising Retail Media 52