ANA study finds 25% of programmatic ad dollars are wasted
Martech
DECEMBER 5, 2023
Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. of every dollar that enters a demand-side platform (DSP) reaches a consumer. Dig deeper: Bid shading costing advertisers $6.6 Where does it go? Another $0.35
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