SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. 1) Campaign Management. 1) Campaign Management. Basic Features Of DSP.

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Demand Side Platform Machine Learning Rich Media Audience 52

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

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Advertising Marketing Ad Exchange Retail 118

Martech Series

NOVEMBER 21, 2022

The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalization, performance and measurement. Secondly, advertisers and publishers are beginning to realize the importance of not only preserving addressability, but addressing the non-addressable as well.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. In short, programmatic advertising is defined as the buying and selling of inventory through an automated bidding system.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Martech Series

JUNE 22, 2022

Account-Based Demand Side Platform (DSP). Account-Based Buyer Intent Data Tools. Account-Based Orchestration Platforms. Account-Based Advertising. Account Data Management. Marketing Account Intelligence. Account-Based Marketing Account Intelligence. Account-Based Attribution.

Demand Side Platform 74

Demand Side Platform Account-Based Advertising MarTech Marketing 74

InMobi

JANUARY 22, 2021

In programmatic advertising, data is the lifeblood of entire supply chain. As we’ve noted before , without quality data underpinning transactions, digital programmatic advertising would not be nearly as effective. But where does this data come from, and how is it processed?

Ad Tech 52

Ad Tech Demand Side Platform Data Management Platform Ad network 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Martech

NOVEMBER 8, 2021

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. . “It’s about being able to future-proof those processes and being able to continuously scale those products that you build.”

Entertainment 102

Entertainment Marketing Data Management Platform Demand Side Platform 102

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Automatad Inc.

NOVEMBER 23, 2023

They help them analyze, strategize, and deliver better digital advertising campaigns. Evolution of AdTech Key Players of AdTech Generally, adtech consists of source-side and demand-side. The key players on the source and demand side are publishers, advertisers, users, and adtech providers.

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Ad Exchange Ad Server Ad Space Ad network 40

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. KEEP READING Advertisers This may seem like a self-explanatory term, but let’s define it just to be sure.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Digiday

OCTOBER 24, 2022

Or rather, this is straightforward to certain publishers — the kind that aren’t so reliant on advertising that they have to partner with ad tech vendors against their better judgment. The question for publishers is how do they ensure that those taking their handout are providing value back to the publisher and hopefully to the advertiser — i.e

Ad Tech 73

Ad Tech Demand Side Platform Data Management Platform Audience 73

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Basis

SEPTEMBER 26, 2023

But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Ad Monsters

MAY 22, 2023

Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. Pay heed to Nielsen, which laid a foundation for linear TV advertising measurement. Comscore, VideoAmp, and iSpot.tv

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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First-Party Cookies Cookies Impressions Ad Exchange 121

Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. At the same time, users want to receive a personalized advertising experience. An example of a data processing pipeline that could be performed using IPA — from fragmented source (e.g., Source: Criteo.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. billion by 2029.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

OCTOBER 9, 2022

Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. So before me and you even get excited about taking a data segment pushing into the demand side platform to be bought.

Marketing 73

Marketing Demand Side Platform Retail Data Management Platform 73

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Behavioral advertising vs. contextual advertising . Behavioral targeting.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Smart-Hub

DECEMBER 8, 2023

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. We will discuss them all in detail below.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

AdPushup

MARCH 3, 2023

DSP vs DMP has become a common search term for both the buy and sell side. Gone are the days when advertisers could call publishers and a deal was created by word of [.] Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both.

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Demand Side Platform Advertising Data Management Platform Ad Ops 98

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

DECEMBER 6, 2022

Seller Defined Audiences (SDA) is a technical specification released by the IAB Tech Lab that allows publishers to monetize their audiences without needing to use a unique ID or reveal a user’s identity to advertisers. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Self-serve capability (access to campaign setup/management dashboard). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). How do you choose between them?

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A/B Testing Non-Profit Marketing CPM 52

Ad Tech Daily

APRIL 15, 2022

Move Empowers Advertisers to Harness Power of First-Party Data LOS ANGELES — The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a new integration with the Adobe Real-Time Customer Data Platform (CDP), enabling marketers to drive more precision and relevance in their advertising by easily activating (..)

Ad Tech 55

Ad Tech Demand Side Platform Advertising Marketing 55

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. In this blog post, we’ll discuss the pros and cons of building a bidder or a DSP for advertisers, brands, and tech companies. What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Exchange Impressions Ad Space 59

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. Pretty cool, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52