Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

NOVEMBER 14, 2023

Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers.

MarTech 89

MarTech Data Management Platform Advertising Ad Tech 89

Playwire

SEPTEMBER 20, 2022

Utilizing data collected by a Data Management Platform (DMP) is often the difference between reaching the right and wrong audience. Running an ad campaign based on this data can help drive overall campaign efficiency and eliminate wasteful media spending. Key Points.

Data Management Platform 52

Data Management Platform Advertising Audience Media 52

AdExchanger

JANUARY 25, 2024

Optable, which operates a data management platform (DMP) and a clean room, announced its early access program for Chrome Privacy Sandbox activation on Thursday. Even clean rooms have to play in Google’s Privacy Sandbox.

Data Management Platform 107

Data Management Platform Audience Advertising Cookies 107

More About Advertising

MAY 10, 2019

Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK.

Data Management Platform 72

Data Management Platform Finance Media Agency 72

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. What are the top considerations for retail and e-commerce advertisers going into the cookieless future? Specifically, I’m talking about the ability to target to serve personalized advertising.

Retail 70

Retail Advertising Cookies Marketing 70

Basis

FEBRUARY 9, 2024

In 2024, signal loss is a pressing issue for all advertisers, but it’s particularly urgent for those who aren’t already actively adapting privacy-friendly strategies and solutions. So, how has that 51% of advertisers prepared for the death of cookies in Chrome? What might advertisers who aren’t prepared learn from those who are?

Advertising 73

Advertising Cookies Non-Profit CPA 73

Basis

JANUARY 24, 2024

These massive upheavals provide a significant opportunity for advertisers to get creative and take a leading role in helping their organizations weather the storm. What’s your biggest advice for education advertisers as we move towards a cookieless future? The good news?

Education 52

Education Advertising Marketing Cookies 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Digiday

DECEMBER 13, 2023

Amid the phasing out of traditional identifiers and changes to data privacy laws, publishers are increasingly prioritizing first-party data to safeguard their ad revenue and monetize audiences. marketers are using data management platforms, which allow advertisers to organize and activate data for targeted campaigns.

Media 87

Media Data Management Platform Audience Advertising 87

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 123

Advertising Marketing Ad Exchange Retail 123

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Martech Series

JUNE 14, 2022

Seedtag the leader in contextual advertising in EMEA and LATAM, has announced the signing of a definitive agreement to acquire 100% of the shares of KMTX (previously Keymantics), a French company specialised in building AI models to optimise and automate performance campaigns.

Advertising 77

Advertising Communications MarTech Audience 77

Martech Series

JUNE 23, 2022

New cross-platform and cross-publisher clean room solution will be built on Snowflake’s Media Data Cloud. OpenAP Data Hub will be developed in phases to provide publishers and advertisers access to rich cross-platform data for more effective planning, targeting and measurement of TV advertising campaigns.

Advertising 93

Advertising Audience Entertainment Media 93

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. In short, programmatic advertising is defined as the buying and selling of inventory through an automated bidding system.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Ad Tech Daily

MARCH 10, 2023

. — As part of its growing open source initiative to equip the development and data community with valuable data toolsets, Versium, a leading data technology company, today announced it has released File Hasher – a free tool that hashes and saves first-party data to ensure privacy […] The post Versium Releases Free File Hasher Tool to Ensure (..)

Advertising 83

Advertising Ad Tech Data Management Platform Media 83

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Chocolate Platform 8. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform?

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

More About Advertising

DECEMBER 17, 2021

Out of Home specialist Talon Outdoor developed Plan It, powered by its data management platform (DMP) Ada, to help London’s travellers amid the latest Omicron virus wave. The post Talon Outdoor helps commuters find quietest journey slots with new data tool Plan It first appeared on More About Advertising.

Data Management Platform 59

Data Management Platform Advertising Media Agency 59

VideoWeek

JUNE 13, 2023

Local business Founded in 2016, the New York-based company enables broadcasters to sell CTV inventory to local advertisers, with clients including Tegna, E.W. The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Scripps, Fox Television Stations and TelevisaUnivision.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. With the rise of online advertising, the need for a more efficient method of ad buying became apparent.

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

Martech Series

FEBRUARY 8, 2023

This new office is led by seasoned MarTech industry executives, as TapClicks continues to provide exceptional enterprise-level support of their automated marketing and data management platform customers.

Data Management Platform 77

Data Management Platform MarTech Agency Marketing 77

Martech Series

JANUARY 18, 2023

“Cloudian is exceptionally well positioned to capitalize on today’s transition to cloud-native technologies, and I believe strongly in the company’s strategy and its enterprise-proven platform; so much so, that I personally invested in the current funding round.”. Marketing Technology News: Advertising through Economic Uncertainty.

Data Management Platform 77

Data Management Platform Healthcare Manufacturing MarTech 77

More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

GDPR 74

GDPR Data Management Platform Audience Advertising 74

Martech Series

JUNE 17, 2022

Under its new corporate entity, Big Village unites adtech, media, insights, and creative under one roof to solve the industry’s biggest pain points and advance advertising forward for a new era. ” Marketing Technology News: 50% Of Gen Z Respondents Say They Have Control Over Personal Data.

Advertising 91

Advertising Audience Education Media 91

Basis

FEBRUARY 21, 2024

As a result, the best ways B2B advertisers can reach their ideal customers are also evolving. A robust digital advertising presence will help with reaching consumers where they’re at, and keeping up with competitors. Advertisers today have a lot of noise to sift through.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

More About Advertising

NOVEMBER 22, 2019

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network.

Data Management Platform 64

Data Management Platform Audience Advertising Ad Tech 64

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Admixer

JANUARY 30, 2020

Data Management Platform by Admixer Technologies helps advertisers who operate globally to improve their marketing with precise audience targeting. In one of our previous articles, we have discussed how brands and agencies can benefit from 1st and 2nd-party data capabilities.

Data Management Platform 52

Data Management Platform Audience Agency Advertising 52

More About Advertising

APRIL 1, 2020

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement.

Data Management Platform 81

Data Management Platform Ad Tech Finance Media 81

More About Advertising

MAY 4, 2020

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.

Data Management Platform 75

Data Management Platform Media Ad Tech Finance 75

Martech Series

AUGUST 8, 2022

TripleLift, as advertising technology company reinventing ad placement, announced the elevation of Kama Ostoya to General Counsel and appointment to the company’s executive leadership team. -Will oversee the company’s global legal and privacy functions. TripleLift to name new Chief Privacy Officer, reporting to Ostoya .

Data Management Platform 52

Data Management Platform MarTech Marketing Advertising 52

More About Advertising

JUNE 30, 2020

Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were.

Data Management Platform 72

Data Management Platform Audience Retail Finance 72