Ad network Advertising Data Management Platform Demand Side Platform 
Martech Series
NOVEMBER 20, 2022
Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SODP
JUNE 27, 2023
Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?
Martech
OCTOBER 19, 2022
Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?
InMobi
JANUARY 22, 2021
In programmatic advertising, data is the lifeblood of entire supply chain. As we’ve noted before , without quality data underpinning transactions, digital programmatic advertising would not be nearly as effective. But where does this data come from, and how is it processed?
RevX
APRIL 5, 2022
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. 1) Campaign Management. 1) Campaign Management.
Automatad Inc.
NOVEMBER 23, 2023
AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.
Expert insights. Personalized for you.
88 
Let's personalize your content