RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. 1) Campaign Management. 1) Campaign Management. Basic Features Of DSP.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

MNTN

NOVEMBER 1, 2022

Want to know everything there is to know about Connected TV advertising ? What Is Connected TV Advertising? Connected TV advertising, or CTV advertising for short, allows brands to reach their audience on smart TVs and connected devices. OTT Advertising vs. CTV Advertising. CTV Advertising.

Advertising 98

Advertising Audience Retargeting CPA 98

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. KEEP READING Advertisers This may seem like a self-explanatory term, but let’s define it just to be sure.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Smart-Hub

JANUARY 23, 2023

So, what is programmatic advertising? Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. At the same time, users want to receive a personalized advertising experience. An example of a data processing pipeline that could be performed using IPA — from fragmented source (e.g., Source: Criteo.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Digiday

OCTOBER 9, 2022

Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. So before me and you even get excited about taking a data segment pushing into the demand side platform to be bought.

Marketing 68

Marketing Demand Side Platform Retail Data Management Platform 68

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. That’s the magic of programmatic advertising – the ability to use accurate, real-time data and deliver ads to the right prospects, at the right moment. What Is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97