Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

CPM 114

CPM Demand Side Platform Video Ads Impressions 114

AdPushup

JANUARY 9, 2023

In the digital advertising world, RPM and CPM are two metrics to monitor ad revenue. Let’s understand the difference between RPM and CPM. Let me guess, you were looking through your AdSense account, checking your earnings and noticed a difference in your RPM and CPM rates. The numbers didn’t match.

CPM 96

CPM Advertising 96

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape.

CPM 52

CPM Audience Ad Inventory Retargeting 52

AdExchanger

NOVEMBER 19, 2024

Digital advertising has long promised precision and efficiency. Advertisers Care About Quality Again appeared first on AdExchanger. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers.

Advertising 109

Advertising Audience Media CPM 109

Martech

JANUARY 9, 2025

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. Advertisers can then run these queries within AMC to create new audiences and activate them across Amazon DSP and ads console. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

MarTech 115

MarTech CPM Banner Retail 115

Digiday

MAY 5, 2025

Theyre pushing for real-time bidding, a form of programmatic advertising that allows ads to be bought and sold in real time. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space. Its a push for more control in the retail media ecosystem.

Retail 77

Retail Media CPM Advertising 77

Marketing Dive

JUNE 5, 2025

Courtesy of TikTok Dive Brief: TikTok unveiled a host of features designed to increase the app’s appeal to advertisers at its fifth annual TikTok World product summit earlier this week, according to a company blog post.

Advertising 88

Advertising Cookies Ad Tech Retail 88

Oko

DECEMBER 20, 2022

The holiday season ends with advertisers pausing their holiday campaigns. Many niches experience lower CPMs. The post January CPM Slump: What’s The Reason And How to Minimize the Impact appeared first on OKO Digital. The effects of which are immediately noticeable in publishers’ earnings.

CPM 98

CPM Advertising 98

Exchange Wire

JULY 18, 2023

ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [.]

CPM 98

CPM Media Advertising Marketing 98

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals.

CPM 52

CPM Advertising Audience Brand Lift 52

Digiday

MARCH 27, 2023

Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base.

CPM 79

CPM Media Advertising Machine Learning 79

AdExchanger

MARCH 20, 2025

Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: e(gg)CPM appeared first on AdExchanger.

CPM 60

CPM Advertising 60

VideoWeek

OCTOBER 2, 2023

France, like other European markets, is making steady progress towards providing advertisers with tools for effective cross media measurement says Philippe Boscher, head of digital, data, research, addressable TV & innovation at TF1 Publicité. Filmed in Cologne at DMEXCO 2023. Follow VideoWeek on Twitter and LinkedIn.

CPM 81

CPM Media Advertising Marketing 81

Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. Advertisers saw a record number of publisher product announcements this year. Advertisers like Toyota are seeing positive results.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

Ad Monsters

DECEMBER 2, 2024

As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% This uncertainty is resulting in fluctuating CPMs and increased costs to subscription customers. Punchline: the answer is both.)

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Exchange Wire

JUNE 28, 2022

ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [.].

CPM 73

CPM Cookies Advertising 73

AdPushup

SEPTEMBER 24, 2024

A niche industry like programmatic advertising has its own set of terminologies, which can be confusing to many. Even publishers tend to use eCPM and CPM interchangeably while evaluating their ad inventory. To clear the air, eCPM is a publisher metric, while CPM is an advertiser metric. But what is eCPM vs CPM?

CPM 52

CPM Ad Inventory Advertising Ad Ops 52

Martech

AUGUST 8, 2023

Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM.

Advertising 98

Advertising CPM MarTech Agency 98

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

Advertising 117

Advertising Ad network CPM Non-Profit 117

Basis

SEPTEMBER 9, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. This variety allows advertisers to test hypotheses around their target audiences, creative formats, and messaging.

Advertising 98

Advertising CPM Audience Conversion 98

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. CTV measurement refers to tracking and analyzing the performance of Connected TV advertising campaigns using detailed, actionable data.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Martech

APRIL 8, 2025

That is a whole lot of advertising potential, which will only be realized by brands that develop great creative. Dig deeper: 7 barriers advertisers need to overcome to grow CTV How to test CTV creative themes Heres where CTVs unique powers of digital precision and big-screen storytelling start to emerge.

CPM 115

CPM Audience Impressions MarTech 115

Martech

MAY 18, 2022

To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis.

Advertising 112

Advertising Video Ads Viewability CPM 112

MNTN

JANUARY 13, 2025

If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. However, we can tell you what factors go into the cost as well as teach you about more cost-effective and higher-performing options for television advertising. What Is Cable TV Advertising?

Advertising 52

Advertising Audience CPM Food 52

Ad Monsters

NOVEMBER 4, 2024

Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Publishers have limited control over what deals they get included in, what inventory they make available, and what CPM floors they can set. A curated deal still has to outbid open market demand on a net CPM to win the auction.

CPM 52

CPM Agency Ad network Media 52

Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives.

Advertising 99

Advertising CPM Agency Ad Inventory 99

Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 links per opened newsletter.

CPM 46

CPM Audience Media Advertising 46

Marketing Dive

JUNE 16, 2025

blackCAT via Getty Images Dive Brief: Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with Marketing Dive. Previously, brands had to rely on high-level aggregated reports that were 30 days old.

Retail 104

Retail Cookies Agency ROI 104

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

AdExchanger

OCTOBER 18, 2023

The purpose of traditional programmatic metrics is to measure site and ad-related activity, such as click-through rate, app downloads, traffic and the trusty CPM.

eCommerce 130

eCommerce Click Through Rate CPM Advertising 130

Clearcode

DECEMBER 2, 2024

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52

Retail Media CPM Conversion 52

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. What is podcast advertising?

Advertising 110

Advertising Affiliates Audience Ad Space 110

VideoWeek

APRIL 2, 2025

Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD.

CPM 52

CPM Agency Media Advertising 52

PubMatic

MAY 14, 2025

Brand spend on mobile app has grown significantly, the value of SDKs to both publishers and advertisers has continued to increase, and video continues to dominate as the most valuable and in-demand ad format – especially as brand budgets scale and creative becomes more sophisticated. CPM – not CPI – is the currency.

Education 99

Education A/B Testing Demand Side Platform Viewability 99