Single Grain

JULY 1, 2025

But what about LinkedIn advertising? While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?

Conversion 52

Conversion Click Through Rate A/B Testing Retargeting 52

Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape. The takeaway?

Retail 214

Retail Media Fashion eCommerce 214

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. This isn’t just a passing trendit’s a transformation that’s redefining what’s possible in paid advertising. But the question is: do you know how to use AI for paid ads?

ROI 52

ROI CPA Marketing Conversion Rate 52

Single Grain

MAY 5, 2025

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising? What is audio advertising?

Advertising 86

Advertising Banner Audience ROI 86

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Monsters

JANUARY 15, 2025

This year’s event highlighted the industry’s relentless pursuit of more intelligent, efficient, and personalized advertising solutions. The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Single Grain

JULY 25, 2025

Landing page design agencies have become essential partners for businesses seeking to maximize conversion rates in an increasingly competitive digital landscape. billion by 2033 (reflecting a 15.56% CAGR), choosing the right agency partner can significantly impact your marketing ROI. Ready to transform your conversion rates?

ROI 52

ROI Agency Conversion Rate A/B Testing 52

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Single Grain

JULY 25, 2025

Account-based marketing has evolved from experimental strategy to revenue-driving necessity, with Forrester research revealing that ABM programs generate 21%–350% higher ROI than traditional marketing approaches. “The integration of SEO insights with ABM measurement gave us visibility we never had before.

ROI 52

ROI SEO Marketing Healthcare 52

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Improved return on ad spend (ROAS) on an advertising-specific campaign. Faster conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

AUGUST 15, 2024

They hope to enhance the accuracy and breadth of ad performance data, helping marketers improve advertising strategies. It finds patterns of behavior and uses contextual data from primary and secondary data to create AI avatars that can have open-ended conversations mimicking real consumer interactions.

MarTech 128

MarTech Conversion ROI Marketing 128

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 119

MarTech Food Machine Learning SEO 119

AdvertiseMint

DECEMBER 25, 2024

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency.

Advertising 52

Advertising Click Through Rate Conversion Rate ROI 52

MNTN

JANUARY 10, 2025

As advertising evolves, marketers face growing confusion between OTT (Over-The-Top) and CTV (Connected TV) advertising. In this article, well identify the key differences between OTT and CTV advertising, breaking down how each can elevate your performance marketing strategy. What is Connected TV Advertising?

Advertising 52

Advertising Viewability Retargeting Audience 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 129

ROI MarTech Marketing Agency 129

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

FEBRUARY 21, 2025

Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. Evaluate vendors based on their capabilities, industry experience and ability to address key organizational questions.

Marketing 123

Marketing Finance ROI Ad Targeting 123

Martech

OCTOBER 24, 2024

Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication.

MarTech 126

MarTech Communications SEO Conversion 126

Digital Remedy

JUNE 12, 2025

As artificial intelligence continues to dominate headlines and industry conversations, confusion still lingers—especially around the relationship between artificial intelligence (AI) and machine learning (ML). In the 1960s, ELIZA became the first chatbot to simulate human conversation. But AI’s impact no longer stops at optimization.

Machine Learning 71

Machine Learning Advertising Ad Tech Conversion 71

MNTN

DECEMBER 18, 2024

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). CTV retargeting is a digital advertising technique that allows you to deliver targeted ads to viewers who have previously interacted with your brand.

Retargeting 52

Retargeting Advertising A/B Testing Audience 52

Martech

JULY 15, 2024

Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. Calculate the ROI for each group to determine the cost-effectiveness of conquest and loyalty actions.

ROI 117

ROI MarTech Conversion Rate Marketing 117

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. ” Swift action is critical to capture their attention and drive conversions.

Retail 111

Retail Food Cookies Banner 111

MNTN

JUNE 12, 2025

In this guide, we’ll break down what CTV advertising is, how it works, and why it’s become a core part of the modern marketer’s toolkit. What Is CTV Advertising? CTV Advertising vs. OTT Advertising OTT advertising is the broad delivery of streaming TV content across any internet-connected device—phones, tablets, and desktops included.

Advertising 90

Advertising Audience Retargeting CPA 90

Playwire

JUNE 19, 2025

Key Points Twitch Demands a Unique, Authentic Approach Success on Twitch means blending into conversations, not interrupting them—making authenticity and community alignment critical for effective influencer advertising. Why Twitch Influencers Work Twitch streamers have deep, real-time relationships with their audiences.

Advertising 52

Advertising ROI Impressions Conversion 52

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Single Grain

APRIL 30, 2025

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts. In addition, novelty enhances memory.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

MNTN

MAY 20, 2025

As an advertiser, youre always looking for an edge; the insight that will give your campaigns more relevance and assure better results. Enhanced Marketing Effectiveness Customer journey analytics reveals which campaigns and channels are leading to conversions. And the solution you seek may just lie in customer journey analytics.

Advertising 52

Advertising Conversion Rate Conversion ROI 52

Basis

JULY 21, 2025

Ad curation isn’t a new concept, but in 2025, advertisers are embracing it with renewed urgency. By enabling advertisers to access pre-vetted inventory enriched with data signals like first-party data, curation allows them to invest in quality, avoid waste, and connect with target audiences in key moments of impact.

ROI 88

ROI Non-Profit Impressions Viewability 88

Single Grain

MAY 5, 2025

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. This is the central question many marketing leaders face as they look to scale account-based advertising without diluting its impact. This exceptional return creates a clear imperative for expansion.

Account-Based Advertising 52

Account-Based Advertising Advertising Conversion Rate ROI 52

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. Microsoft Ads , a powerful platform often overshadowed by Google Ads, provides unique opportunities for advertisers looking to maximize their return on ad spend (ROAS).

A/B Testing 52

A/B Testing ROI Conversion Audience 52

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. This integration will allow Twilio’s customers to use OpenAI’s GPT-4o model to build conversational AI virtual agents.

MarTech 73

MarTech Ad Inventory Ad Space Conversion 73

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Identifying your target audience is crucial for tailored advertising strategies. Define key performance indicators (KPIs) to accurately measure advertising success.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Single Grain

JULY 11, 2025

While traditional video advertising requires viewers to remember your product and seek it out later, shoppable shorts ads compress the entire purchase funnel into a single, seamless experience. The convergence of entertainment and commerce has reached a tipping point.

Conversion Rate 52

Conversion Rate Conversion Entertainment Impressions 52