Basis

JANUARY 26, 2024

Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement. Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting.

Advertising 82

Advertising Marketing Cookies Impressions 82

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 97

Advertising Ad Server Manufacturing Brand Awareness 97

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. The result is better performance and monetization for both advertisers and publishers. ” said Ben Antier , Co-Founder and CEO, Publica.

Ad Server 84

Ad Server Header Bidding Advertising Ad Tech 84

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. So this partnership is tailored to find audiences in this current fragmented chaos.

Media 104

Media Manufacturing Audience MarTech 104

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

SpotX

JUNE 1, 2021

Looking back less than a decade ago, TV advertising meant buying a spot within a certain program and hoping your target audience was tuning in. Today, that has shifted completely to where advertisers can reach specific audiences wherever they’re watching. . How to make the best use of data to find your audience.

Audience 52

Audience Manufacturing Cookies Retail 52

Mediavine

JULY 31, 2022

According to Consumer Reports , microchip shortages and myriad manufacturing delays are likely to persist into 2023. It’s no wonder that this tumult has roiled the digital advertising market. Campaigns that are tightly targeted and timed rule the day as advertisers enter a phase of uncertainty along with the broader economy.

Advertising 86

Advertising Cookies Manufacturing Audience 86

Martech

AUGUST 31, 2022

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung.

Media 93

Media Manufacturing Native Advertising MarTech 93

Martech Series

NOVEMBER 8, 2022

Samba TV , the leading provider of television technology and omniscreen advertising and analytics globally, announced today it has acquired Disruptel, a pioneering startup in artificial intelligence (AI) and machine learning (ML) focused on innovating the future of AI and Connected TV experiences.

Machine Learning 75

Machine Learning Manufacturing MarTech Advertising 75

Ad Monsters

APRIL 19, 2024

Balancing on the ever-shifting ground of advertising rules, Lavin’s savvy lies in her ability to grow MJBizDaily’s reach while diligently pruning the risks of non-compliance. Lynne d Johnson: With such a diverse landscape of advertising regulations across different states in the U.S., s state-by-state approach?

Retail 84

Retail Education Manufacturing Audience 84

MNTN

JANUARY 13, 2023

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. So are the ways brands advertise on TV. Why not receive our CTV advertising report, right to your inbox? Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

VideoWeek

MAY 7, 2024

The collaboration grants advertisers in Spain and Germany exclusive access to Hisense’s content selection portal, alongside other original equiment manufacturers (OEM) running VIDAA, including Toshiba, Loewe and NIKAI. The same could happen as commerce and social are added to CTV advertising.”

Manufacturing 64

Manufacturing Banner Display Advertising Audience 64

VideoWeek

JUNE 7, 2023

VideoWeek spoke with Amitt Sharma, CEO of VDO.AI, to hear more about how advertisers are working with interactive formats, and the factors which could accelerate the uptake of interactivity in CTV advertising. start, and how do you now work with advertisers? How did VDO.AI Is there inertia?

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Mediavine

JULY 31, 2022

According to Consumer Reports , microchip shortages and myriad manufacturing delays are likely to persist into 2023. It’s no wonder that this tumult has roiled the digital advertising market. Campaigns that are tightly targeted and timed rule the day as advertisers enter a phase of uncertainty along with the broader economy.

Advertising 52

Advertising Cookies Manufacturing Audience 52

VideoWeek

APRIL 17, 2024

Hole will lead the newly combined services division, which brings together the advertising, partnerships and product units, including Samsung’s gaming and streaming offerings. “This is a relatively new kind of media platform for many advertisers,” he says. ” Follow VideoWeek on Twitter and LinkedIn.

Manufacturing 59

Manufacturing Education Audience Media 59

Martech Series

JULY 28, 2022

InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.

Retail 81

Retail Manufacturing ROI MarTech 81

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 75

Manufacturing SEO Communications Pharmaceuticals 75

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. YouTube is bringing smart advertising to short videos.

Retail 108

Retail Electronics Manufacturing MarTech 108

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory. This improves campaign performance without increasing costs for advertisers.

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Digital Remedy

NOVEMBER 30, 2023

But how do you cut through the clutter and ensure that you’re #1 in your target audience’s thoughts in such a highly saturated playing field? The State of the CPG Industry The CPG industry is as impactful for global advertising shares as it is essential for consumers. But do you have the stock to meet shopper demand?

Food 105

Food Retail Shipping Audience 105

MNTN

AUGUST 25, 2023

In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. After all, knowledge is power; the more data advertisers have, the better decisions they can make. Even Smart TV manufacturers like Samsung and Roku are following suit.

Manufacturing 98

Manufacturing Media Advertising Audience 98

Ad Monsters

MARCH 2, 2023

The phrase stems from the industrial manufacturing facility concept, where a clean room was a controlled area to minimize contamination and maintain the integrity of the product. Data Clean Rooms have emerged as one of the solutions to enable first-party data for several marketing and advertising use cases.

Manufacturing 85

Manufacturing Audience Advertising Marketing 85

MNTN

FEBRUARY 3, 2023

Up until this point, Roku smart TVs have been licensed through third-party TV manufacturers such as TCL and Hisense. A majority of Roku’s revenue comes from their advertising business. The shifting data environment means that advertising companies are looking to offer their clients the best targeting available.

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

Ad Monsters

FEBRUARY 22, 2023

The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. We spoke with him about the challenges of Seller Defined Audiences, Deal Curation as a Service, and the recent EU Study on the impact of recent developments in digital Advertising on privacy, publishers, and advertisers.

Ad Tech 80

Ad Tech Ad network Audience Manufacturing 80

Martech Series

JUNE 21, 2022

Investment expands global data and media agreements for multiple years, and provides advertisers leveraging the Tremor International platform with access to exclusive, premium content. Partnership between a leading tech platform, OEM and OS is rare in the CTV landscape. Tremor International Ltd., Tremor International Ltd.,

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

AdvertiseMint

SEPTEMBER 4, 2023

Private label sellers: They create brands and source products from manufacturers or wholesalers. A manufacturer makes the product, and another company puts its name on it, advertises it, and sells it. Sellers also benefit from Amazon’s advertising tools. Hence, you should get a reputable Amazon advertising agency.

Shipping 52

Shipping Manufacturing Conversion Rate Conversion 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

Martech Series

MARCH 2, 2023

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative , which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

MNTN

OCTOBER 27, 2022

From Patagonia to The Body Shop , Lululemon to Ikea , advertisers are taking note, developing full campaigns that speak to their eco-friendliness. Gen Zs and Millennials, on the other hand, were much less engaged by these advertisements. Beloved pop group Coldplay has even done its part to go green.

Pop-Up 98

Pop-Up Shipping Audience Manufacturing 98

AdvertiseMint

SEPTEMBER 10, 2023

How To Do Market Research Market research is a crucial step in understanding your target audience and competition. Identify your target audience: Determine who your ideal customers are. Conduct surveys, interviews, focus groups, or online questionnaires to gather firsthand information from your target audience.

Shipping 52

Shipping Manufacturing Retail ROI 52

Basis

DECEMBER 5, 2022

With supply chain issues delaying delivery of key parts and curbing new car manufacturing, the automotive industry slammed the metaphorical brakes on at the beginning of the pandemic. The question, then, is how will these industry trends shape advertising trends moving forward?

Marketing 52

Marketing Retargeting Manufacturing Finance 52

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. It is an impressive feat for the company, which only specializes in manufacturing computer chips. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126