illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Time-sensitive reminder emails are proven to drive strong conversion rates, making them a powerful tool in the final days of Father’s Day campaigns.

Advertising 76

Advertising Shipping Retail Conversion Rate 76

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. It could be a boon for advertisers, too.

Retail 115

Retail Machine Learning Conversion Rate eCommerce 115

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

JUNE 19, 2025

1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. Many followers can be inactive, bots or simply not your target audience. Measuring the conversion rate from those clicks (e.g.,

Conversion Rate 78

Conversion Rate Marketing CPA Conversion 78

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. But these can include: Increased engagement rates. Higher conversion rates. Faster conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Marketing Tech News

AUGUST 16, 2024

Read more » The post Cross-channel marketing strategies boost conversion rates by up to 31% appeared first on Marketing Tech News.

Conversion Rate 89

Conversion Rate Conversion Marketing Audience 89

Martech

MARCH 3, 2025

For instance, e-commerce platforms can use AI to suggest products based on a user’s current browsing activity, enhancing the shopping experience and increasing conversion rates. This segmentation ensures that the right message reaches the right audience at the right time.

Marketing 120

Marketing Conversion Rate MarTech Communications 120

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

AdvertiseMint

DECEMBER 25, 2024

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency.

Advertising 52

Advertising Click Through Rate Conversion Rate ROI 52

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. As a podcast advertising agency , we’re exited to see what is on the horizon for companies looking to grow their business with podcast ads. Dynamic ad insertion will enhance personalization and effectiveness.

Advertising 52

Advertising Conversion Rate Audience Conversion 52

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

APRIL 28, 2025

Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Conversion 75

Conversion Control Group Conversion Rate MarTech 75

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. To capture this high-intent audience, dealerships should run personalized, timely campaigns throughout the moving journey.

Advertising 59

Advertising Conversion Conversion Rate Audience 59

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” AdCreative.ai’s AdLLM Spark is an AI/LLM built exclusively for advertising. Tatari has an AI-powered media buying system for linear and streaming TV advertising.

MarTech 115

MarTech Machine Learning Conversion Rate Conversion 115

AdvertiseMint

JANUARY 16, 2025

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Identifying your target audience is crucial for tailored advertising strategies. Define key performance indicators (KPIs) to accurately measure advertising success.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech

OCTOBER 18, 2024

It’s where you showcase your brand, share company updates and connect with your audience. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. higher click-through rate than single-image ads.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

The Ad Tech Blog

APRIL 30, 2024

Understanding User Engagement in AR Advertising Key Points Immersive Experiences: AR advertising creates deeply immersive experiences that significantly enhance user engagement compared to traditional digital ads. These metrics help advertisers understand which aspects of the AR experience are most engaging to users.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 114

Audience Conversion Rate Machine Learning Brand Lift 114

MNTN

DECEMBER 18, 2024

Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). What Is CTV Retargeting?

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. Highest conversion rate by decade: twenties.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. Who is your target audience? What are you hoping to achieve with your content?

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. A pipe to close conversion rate of around 20% to 30% was once considered a good average. We built the DSP ourselves specifically for B2B midmarket and enterprise audiences.

Marketing 120

Marketing CPC Cookies Conversion Rate 120

Single Grain

MAY 5, 2025

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. This is the central question many marketing leaders face as they look to scale account-based advertising without diluting its impact.

Account-Based Advertising 52

Account-Based Advertising Advertising Conversion Rate ROI 52

The Ad Tech Blog

JULY 18, 2024

AI bias in advertising is a significant concern in the ad-tech industry. This article explores how to mitigate bias in AI-driven advertising, ensuring fair and inclusive marketing practices. Understanding AI Bias in Advertising Key Points AI bias can perpetuate stereotypes and exclusionary practices.

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

Martech

JANUARY 30, 2025

Targeting local audiences : Differences in demographics, buying habits and culture mean differences in what local audiences like and how they behave. Adjusting the message to fit what the audience likes can create strong connections. Geofencing and surveys will help target audiences and find out their preferences.

Marketing 95

Marketing Pop-Up Conversion Rate Audience 95

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. CTV measurement refers to tracking and analyzing the performance of Connected TV advertising campaigns using detailed, actionable data.

Viewability 52

Viewability CPA Conversion Rate CPM 52

MNTN

MAY 20, 2025

As an advertiser, youre always looking for an edge; the insight that will give your campaigns more relevance and assure better results. Increased Conversion Rates When your messaging aligns with the stage customers are at in their journey, theyre more likely to act. What Is Customer Journey Analytics?

Advertising 52

Advertising Conversion Rate Conversion ROI 52

AdvertiseMint

JANUARY 13, 2025

Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. By enabling direct purchases from videos, VSAs increase conversion rates effectively.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Ad Rants

MAY 6, 2024

Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. Organic advertising. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. You need to know more than just basic demographics.

Conversion Rate 214

Conversion Rate Audience Conversion Advertising 214

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The solution included Social Optimization, enabling advertisers to pre-screen content and deliver ads to suitable adjacencies.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

Single Grain

MAY 5, 2025

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Here are 12 proven techniques to maximize ad spend and boost efficiency in your advertising. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. They play a crucial role in empathy and imitation.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Food 130