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Everything We Published on AI This Year

Basis

Few innovations have sustained as much buzz in the advertising industry of late. To help advertisers navigate this complexity and prepare for 2025, weve rounded up all the resources we published on artificial intelligence this year. But how do advertisers really feel about the technology? With 82.4%

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LHF Restrictions Call for Supersized Creativity on Media Plans

VideoWeek

Christmas may seem a long way away, but brands will already be rethinking their approach to festive ads in light of the upcoming restrictions on advertising less healthy food and drink  (LHF) products, which will be banned on pre-watershed TV and all paid online advertising.

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Innovations in Search and Social Advertising

Basis

Whats new in the realms of paid search and social media? This month,Erik Chellberg, VP of Social Media Investment, and Jesse Foley, VP of Search Media Investment, compiled all the latest news, trends, and resources that advertising pros need to know. Advantage+ shopping). Advantage+ shopping).

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Ad Agencies: An Inforgraphic On the History of Social Advertising

Fuel Lines

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It’s hard to believe that social media didn’t really exist just a decade ago.

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Tax season is heating up

illumin

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

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How AI is Transforming Social Media Advertising

Basis

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. In some ways, this is a very exciting development.

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Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

Digiday

Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If It will encourage global and small agencies to put their eggs in many baskets, both market and platform-wise.”

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