Basis

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. As a result, it can be tough to know which metrics to track and tougher still to gain a holistic view of video ad performance.

Viewability 52

Viewability Marketing Impressions Video Ads 52

Mediavine

APRIL 6, 2023

From the day we began offering ad management, Mediavine has required 100% exclusivity from our publishers. Before Mediavine became the first truly exclusive ad management company, the alternatives were seen as networks, or resellers of inventory. We can’t give you relationship advice, obviously, but from an advertising perspective?

Viewability 81

Viewability Ad network Impressions Advertising 81

Mediavine

DECEMBER 7, 2021

For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your inventory.

Viewability 52

Viewability Advertising 52

YieldBird

NOVEMBER 10, 2023

In this guide, we’ll dish out some tips to help you increase Black Friday programmatic revenue. Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

PubMatic

MARCH 27, 2023

Gaming and utility app developers, who generally focus on driving revenue via ads for downloads, have an opportunity to increase revenue by attracting brand buyers – without sacrificing any performance ads for clicks or installs. But brands also love video, and a strategy embracing video ads can drive higher eCPMs than banners.

Click Through Rate 113

Click Through Rate Fill rate Banner Viewability 113

Martech

MARCH 6, 2023

This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Enhanced opportunities for interactive campaigns.

Viewability 77

Viewability Conversion Rate Impressions Conversion 77

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. By applying data on the sell-side, advertisers gain more control over where their ads appear and who sees them. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 84

Viewability Demand Side Platform Cookies Impressions 84

Brid.tv

MARCH 2, 2023

Video ad monetization is one of the most lucrative ways for publishers to generate revenue. With multiple video ad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream Video Ads?

Video Ads 52

Video Ads Non-Profit Viewability Banner 52

Media Math

NOVEMBER 7, 2022

This also means there could be high demand for holiday ad space that could push up media costs. Download our 2022 World Cup Campaign Guide to learn how to execute a winning campaign strategy with MediaMath. MediaMath is your go-to partner to reach the right high-value users with high-quality media at scale.

Viewability 52

Viewability Ad Space Food Audience 52

Mediavine

APRIL 6, 2023

From the day we began offering ad management, Mediavine has required 100% exclusivity from our publishers. Before Mediavine became the first truly exclusive ad management company, the alternatives were seen as networks, or resellers of inventory. We can’t give you relationship advice, obviously, but from an advertising perspective?

Viewability 52

Viewability Ad network Impressions Advertising 52

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Now, marketing needs to show ROI quickly.

Marketing 137

Marketing Brand Awareness Viewability Audience 137

PubMatic

MARCH 20, 2023

Among the breadth of monetization strategies – from ads to subscriptions – mobile gaming and utility app publishers typically focus on in-app purchases and in-app advertising. Brand advertisers’ goals are to show an ad for branding and awareness (on a CPM basis). One example is a splash ad, shown at the launch of or exit from an app.

CPC 63

CPC CPM Viewability Advertising 63

Admixer

AUGUST 27, 2019

From various perspectives, video ads bring marketers more efficiency, letting them reach up to 70% viewability, and what’s more important – their marketing and business goals. In this article we’ll lead you through video ad types and formats, their […]. And for good reason.

Video Ads 52

Video Ads Viewability Marketing 52

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Martech Series

JUNE 16, 2022

Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. digital media experts — including publishers, ad buyers, and adtech experts — on their expectations for digital advertising in programmatic audio.

Media 90

Media Viewability Education Impressions 90

Monetize More

MARCH 20, 2023

Troubleshooting ad serving and delivery should not be a daunting task. Below we provide you with a guide on how to diagnose ad-serving issues and the best tools to use: Loading Chrome Developer Tools While the webpage you are troubleshooting is open, you can load devtools by a keyboard shortcut CTRL+Shift+C or simply hitting the F12 key.

Header Bidding 52

Header Bidding Viewability Impressions Ad Click 52

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

MNTN

JUNE 24, 2022

In Connected TV news, new technology is making it easier than ever for advertisers to connect with consumers who watch ad-supported CTV. These ad formats allow consumers to purchase Walmart products directly through the Roku app with a click of a button on their TV remotes. CONNECTED TV & STREAMING. WE’LL KEEP YOU UP-TO-DATE.

Marketing 97

Marketing Viewability eCommerce Media 97

Martech

JULY 19, 2023

Previously, subscriptions were not easily accessible in one place, they were only viewable on the associated records. Improve your reporting on return on ad spend by using the new release to track LinkedIn Carousel Ads within HubSpot (beta). The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech.

CPA 89

CPA Viewability Conversion Banner 89

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. What Are Video Ads for Publishers?

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Automatad Inc.

JANUARY 23, 2024

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. The Protected Audience API is the Privacy Sandbox technology used for remarketing and delivering relevant ads and is designed to prevent third-party data tracking across sites.

Audience 52

Audience Cookies Ad Server Viewability 52

Basis

NOVEMBER 1, 2022

billion will be spent on programmatic digital video this year, and that over half of total programmatic digital display ad spending will go to video. Programmatic video advertising leverages technology to buy and serve video ads that are shown during other video content. In fact, eMarketer predicts that $62.96 Greater Agility.

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

Martech

MAY 18, 2022

In fact, digital video ad spending in the U.S. Clearly, having a video ad strategy is highly beneficial. However, comparing and analyzing video ad performance across platforms isn’t as easy as it may seem. In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads.

Advertising 96

Advertising Video Ads CPM Viewability 96

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. Imagine, as a publisher, you’re hosting a programmatic auction where ads are the star of the show. It’s not just any auction, though.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. update in late April, and we started to see an increase in Limit Ad Tracking (LAT) traffic, i.e., traffic without IDFAs, soon after. While opt-in supply (for versions iOS 14.5

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. How Cookies Stole Ad Tech. The third-party cookie helps buyers serve people personalized ads.

Cookies 97

Cookies Viewability Click Through Rate Food 97

illumin

JUNE 25, 2019

There are new restrictions almost every day, changes to what you can (and cannot) show on ads, updated exchanges to run with, etc. Don’t panic – we’ve put together a handy guide to help you plan your marketing strategy. The post Here’s the Only Guide You Need for Cannabis Advertising appeared first on AcuityAds Inc.

Advertising 69

Advertising Viewability Retargeting Audience 69

InMobi

OCTOBER 27, 2020

Benchmarking Security and Reliability of SDKs We recommend four factors that publishers should always consider as they decide on which monetization SDKs to work with: 1) Existing SDK Footprint and Demand Partnerships: The SDK footprint of your ad monetization partner is testament to the years of dependency and trust app developers place on them.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

InMobi

MARCH 11, 2021

App Metadata The most basic information available to advertisers is the environment in which the user will interact with the ad. App Level Engagement Advertisers can go one step further by coupling app information with user engagement information to find audiences or ad placements that are more engaging. What should you do as an buyer?

Demand Side Platform 52

Demand Side Platform Machine Learning Viewability Audience 52

OpenX

OCTOBER 3, 2023

Delivering organizational emissions data up the media supply chain to brands and their agencies addresses the number-one action in the Global Alliance for Responsible Media’s and Ad Net Zero’s recently released Action Guide for advertisers to reduce carbon emissions. What role do adtech vendors play in sustainability?

Viewability 52

Viewability Electronics Media Advertising 52

Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Martech Series

JANUARY 30, 2023

This added layer of diligence seems to be a must for most in the space, though approach with some caution of making decision too quickly without performances really having a chance to deliver. Talk to your team/agency to create a dashboard that provides real-time insights into how your campaigns are performing.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Programmatic ad-buying. We’ll cover: What is adtech?

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110