Adweek

FEBRUARY 24, 2025

Horizon Media is all in on green media. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing "climate risk".

Media 241

Media Agency Ad Tech 241

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 119

Media Ad Tech Retail Display Advertising 119

AdExchanger

JANUARY 1, 2025

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. The number of ad tech deals nearly doubled during the […] The post Ad Tech M&A Went From Weak Sauce To Hot Sauce In 2025 appeared first on AdExchanger.

Ad Tech 123

Ad Tech MarTech Media 123

AdExchanger

JANUARY 27, 2025

Nearly all major SSPs have adopted the instream spec, but six of the top 10 DSPs hadnt as of August, according to a Jounce Media report, and its unclear what their current status is. Jounce […] The post IAB Tech Lab Has A Fix For Mislabeled Instream Video But Ad Tech Isnt Ready To Change appeared first on AdExchanger.

Ad Tech 113

Ad Tech Media 113

Exchange Wire

NOVEMBER 15, 2024

This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [.] The post The Stack: Ad Tech M&A is Back appeared first on ExchangeWire.com.

Ad Tech 98

Ad Tech Ad network Media 98

AdExchanger

JANUARY 23, 2025

Some publishers didnt survive these challenges, but the grind has chiseled those that remain into lean, mean EBITDA machines that are more nimble and capable of scaling […] The post Down But Not Out: Publishers And Ad Tech Punch Back In 2025 appeared first on AdExchanger.

Ad Tech 112

Ad Tech Retail Media 112

Adweek

FEBRUARY 16, 2025

Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a.

Ad Tech 189

Ad Tech Marketing Entertainment Conversion 189

Digiday

FEBRUARY 11, 2025

Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 68

Ad Tech Conversion Media Marketing 68

Adweek

FEBRUARY 6, 2025

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.

Agency 245

Agency Retail Media Ad Tech 245

Adweek

FEBRUARY 3, 2025

At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads."

Retail 268

Retail Media Ad Tech eCommerce 268

AdExchanger

MARCH 16, 2025

Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist.

Media 98

Media Ad Tech Agency 98

Digiday

MARCH 4, 2025

Amazons ads business is muscling in on the same ad tech players that once fueled its rise. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Granted, its been edging into that cottage industry for years but its latest moves make those earlier steps look like a warm-up.

Ad Tech 78

Ad Tech Demand Side Platform Media Marketing 78

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Digiday

FEBRUARY 3, 2025

But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate. Continue reading this article on digiday.com.

Ad Tech 91

Ad Tech Ad network Media Marketing 91

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 350

Agency Media Advertising Ad Tech 350

Adweek

AUGUST 26, 2024

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming antitrust trial against Google. The documents reveal the inner workings of Google's incentive programs with agencies and advertisers.

Agency 354

Agency Media Advertising Ad Tech 354

Exchange Wire

JUNE 4, 2025

Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors. The post Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech Retail Media Advertising 52

Digiday

MAY 13, 2025

This years Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Over the past year, the division made its mark on the advertising landscape by combining iconic cultural moments with breakthrough ad tech and strategy. Continue reading this article on digiday.com.

Media 80

Media Food Ad Tech Audience 80

Adweek

AUGUST 1, 2024

Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players.

Retail 305

Retail Media Advertising Ad Tech 305

Digiday

MARCH 13, 2025

Scope3 CEO Brian OKelley widely regarded as a godfather in the space and partners hope the initiative will help light a touchpaper that will upend the status quo in ad tech. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 71

Ad Tech Advertising Media Marketing 71

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Adweek

MARCH 5, 2024

Omnicom Media Group agency OMD continues to conduct attention measurement. The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers.

Media 321

Media Agency Advertising Marketing 321

AdExchanger

JANUARY 15, 2025

On Wednesday, The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata and media telemetry data to ad tech companies. TTD is doing a little M&A. TTD declined to share a deal price. This is The Trade Desks second-ever public acquisition.

Advertising 138

Advertising Ad Tech Media 138

Adweek

OCTOBER 11, 2022

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens.

Media 325

Media Display Advertising Advertising Marketing 325

Adweek

AUGUST 22, 2024

Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.

Retail 298

Retail Media eCommerce Advertising 298

Adweek

FEBRUARY 14, 2025

Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards.

Advertising 305

Advertising Media Ad Tech 305

Adweek

JUNE 4, 2024

Green adtech firm Scope3 has launched a new dashboard, Media Reporting, to show how cutting carbon emissions will impact campaign performance, a missing link that could spur more buyers to adopt greener media planning solutions.

Click Through Rate 298

Click Through Rate Media Ad Tech 298

Adweek

JANUARY 31, 2024

CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's.

Ad Tech 279

Ad Tech Agency Marketing Media 279

Adweek

JANUARY 10, 2024

Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities.

Ad Tech 342

Ad Tech Media Advertising Marketing 342

AdExchanger

JANUARY 13, 2025

T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home (DOOH). The post T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million appeared first on AdExchanger.

Media 130

Media Mobile Ads Ad Tech 130

Adweek

NOVEMBER 15, 2023

Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective. The Garage dives into the why, how and "who cares" of retail media innovation.

Retail 300

Retail Ad Tech Communications Media 300

VideoWeek

FEBRUARY 27, 2025

As WPP’s executives look to right the ship, a lot of the focus is on its media arm GroupM. While GroupM continues to grow overall, WPP CEO Mark Read said it needs to do so at a faster rate in order for WPP to close the gap in total growth between itself and its competitors, since media makes up so much of WPP’s business.

Media 103

Media Agency Shipping Ad Tech 103

Digiday

DECEMBER 17, 2024

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 of all spend while retail media networks will reach a stunning $62.35

Retail 76

Retail Media Ad Tech Marketing 76

Adweek

NOVEMBER 19, 2024

Criteo wants to make it clear that it's a big player in retail media. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. During an investor event on Nov.

Retail 279

Retail Retargeting Media Advertising 279

Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. There are an overabundance of vendors contributing to the industry's complexity.

Video Ads 317

Video Ads Ad Tech Marketing Agency 317

Martech

MAY 20, 2025

The new terms result from more than a year of collaboration among 276 IAB member companies, including global holding companies, independent agencies, major brands, publishers, ad tech firms and legal experts. Legal input came from various law firms familiar with the digital media space.

Ad Tech 106

Ad Tech Agency Media Advertising 106