The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Frequently Asked Questions What is federated learning? How does federated learning enhance privacy?

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

The Ad Tech Blog

MAY 29, 2024

This technology leverages machine learning algorithms and big data analytics to detect anomalies and potential threats, enhancing the security posture of industrial systems. This proactive approach is crucial in protecting critical infrastructure and sensitive data in industries such as manufacturing, energy, and transportation.

Machine Learning 130

Machine Learning Education Manufacturing Information Technology 130

The Ad Tech Blog

OCTOBER 4, 2023

However, determining the exact stage of AI development with precision can be challenging due to the multiple dimensions and varied applications of AI technologies: Irruption: The irruption phase might be associated with the rise of machine learning and, more specifically, deep learning around the 2010s, capturing the world’s attention.

Machine Learning 130

Machine Learning Healthcare Manufacturing Finance 130

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

AUGUST 4, 2023

Amazon Ad Revenues Climb 22 Percent in Q2 Amazon’s advertising revenues jumped 22 percent YoY in Q2 2023, reaching $10.68 The retail giant credited its investment in machine learning models designed to help advertisers reach previously un-addressable audiences via Amazon Ads.

Media 52

Media Ad Tech Retail Agency 52

VideoWeek

JANUARY 13, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. Stucchi steps up from his previous role as CEO of Southern Europe.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

AUGUST 11, 2023

The partnership will expand beyond ClearLine clients “in the near future”, the ad tech firm said. Twitter Taps IAS to Help Repair Brand Safety Damage X (formerly Twitter) has partnered with ad tech firm Integral Ad Science (IAS) to enhance brand safety options for advertisers. GroupM Gains Access to IRIS.TV

Retail 52

Retail Media Ad Tech Agency 52