Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs. ” said Nick Cartier , Founder and CEO, ANTHYM.

Ad Server 84

Ad Server Header Bidding Advertising Ad Tech 84

VideoWeek

AUGUST 2, 2022

Thus RTL and Seven.One entertainment say they will create a “technical bridge” which will make it easier for broadcasters to connect their new addressable TV ad offerings with these open specifications. The two broadcasters say that solutions created by the joint venture will be licensable for all European broadcasters.

Manufacturing 116

Manufacturing Entertainment Electronics Advertising 116

Martech Series

JUNE 21, 2022

Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). Tremor International Ltd.,

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Digiday

NOVEMBER 17, 2022

Privacy requirements are fundamentally altering the marketing industry with the ad tech landscape the primary front for this change. IDFAs meant that just about every party in ad tech could profiteer from advertising to – and tracking of – iPhone users.

Ad Tech 69

Ad Tech Manufacturing Mobile Ads Media 69

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

MAY 7, 2024

Kargo this morning announced a new partnership with VIDAA, a smart TV operating system (OS), offering the ad tech firm’s video and display formats across Hisense TVs.

Manufacturing 64

Manufacturing Banner Display Advertising Audience 64

Martech Series

NOVEMBER 10, 2022

Chakalos, who joined VideoAmp in 2015, brings a wealth of experience in media and ad tech fields. Prior to joining VideoAmp, he served as SVP of Global Distribution at Cognitive Networks (which was later acquired by Vizio) where he drove global partnerships with TV networks, television manufacturers and data providers.

Manufacturing 79

Manufacturing Ad Tech MarTech Agency 79

VideoWeek

FEBRUARY 20, 2024

US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 The company said that ownership of Vizio’s SmartCast operating system (OS) enables Walmart to connect advertisers with TV viewers via its ad-supported streaming service, WatchFree+. . The agreement sees Walmart pay $11.50

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

VideoWeek

MARCH 7, 2024

A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. Wurl meanwhile is targeting a different bucket of performance marketing spend. The second product is supply.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. My father worked in a jewelry manufacturing company, and my mother was a seamstress. Finding the Right Career Path AB: How did you start your career in ad tech and digital media?

Media 78

Media Ad Tech Ad Ops Manufacturing 78

VideoWeek

APRIL 30, 2024

As the industry becomes more accustomed to big data in TV measurement, particularly automatic content recognition (ACR) data from smart TV manufacturers, measurement bodies are working out how to tie these data sources into their panel-based datasets too.

Manufacturing 52

Manufacturing Audience Conversion Media 52

VideoWeek

NOVEMBER 1, 2022

For Ed Wale, VP, Europe at LG Ads Solutions, the enrichment of original equipment manufacturer (OEM) data provides advertisers with added value – from basic operating system (OS) data to automatic content recognition (ACR). But how do brands navigate this audience fragmentation?

Audience 52

Audience Manufacturing Advertising Ad Tech 52

PubMatic

JANUARY 11, 2024

To ensure stability across manufacturers, organizations require access to a broad range of devices. The post Innovations in Ad Tech Mobile SDK Software Testing @ PubMatic appeared first on PubMatic. Our customers’ business success using our products is testament to the value of our strategy.

Ad Tech 90

Ad Tech Banner Ad Server Rich Media 90

VideoWeek

APRIL 14, 2023

” Permutive to Cut 40 Percent of Staff Ad tech firm Permutive has announced 80 layoffs, accounting for 40 percent of its staff. Disney+ Ad Tier Arrives on Roku Disney+ with ads is now available on Roku, the device manufacturer announced this week. The account was previously held by WPP’s Wavemaker.

Media 98

Media Agency Ad Tech Manufacturing 98

Digital Ad Blog

JUNE 28, 2023

It supports various charging protocols, including USB-C Power Delivery (PD) and Quick Charge, allowing it to change devices from different manufacturers efficiently. Manufacturers have optimized the size and weight of these power banks, making them easy to carry in pockets, bags, or backpacks.

Manufacturing 52

Manufacturing Ad Tech 52

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Walmart Ramps Up Ads Business with $2.3 per share in cash.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

JANUARY 16, 2024

Konodrac, an ad tech company which creates solutions using HbbTV (hybrid broadcast broadband TV) technology, says that merging its own viewing data with panel data has helped eliminate this problem for Spanish broadcasters.

Ad Tech 52

Ad Tech Manufacturing Audience Marketing 52

Digiday

DECEMBER 20, 2022

Before Musk’s Twitter takeover tore apart the social media orthodoxy, it was the iPhone manufacturer that was upsetting the Applecart. Of course, the principles of informed consent and the necessity for ad tech providers to enable a genuine value exchange between audiences and media owners are without doubt.

Ad Tech 68

Ad Tech Demand Side Platform Media GDPR 68

InMobi

JULY 2, 2023

Tell us about the journey that led you to InMobi After finishing my master’s degree in marketing management from Grenoble Ecole De Management, France, I went on to start my corporate journey in the Filipino manufacturing industry before eventually moving back to South Korea. I loved the moments when upselling met customers' needs.

Impressions 52

Impressions Manufacturing Conversion Ad Tech 52

Digiday

SEPTEMBER 20, 2022

By that measure, e-commerce and retail media rank quite highly, as GroupM issued a deep dive into the economics of both segments and Walmart expanded its partnerships on its marketplace, Connect, to include social platforms and ad-tech providers. First, the Walmart news. Why such growth?

Demand Side Platform 62

Demand Side Platform Retail Manufacturing Media 62

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

illumin

DECEMBER 14, 2023

VR gaming developers are also looking at developing intrinsic ads – especially with the new IAB standards. Once ad makers have the ad tech ready, the free-to-play console games are prime candidates for programmatic advertising. In-game ads for subscription-based gaming is another possible opportunity for marketers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

VR gaming developers are also looking at developing intrinsic ads – especially with the new IAB standards. Once ad makers have the ad tech ready, the free-to-play console games are prime candidates for programmatic advertising. In-game ads for subscription-based gaming is another possible opportunity for marketers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

VideoWeek

JUNE 7, 2023

One of the companies leading this charge is VDO.AI, an ad tech business born out of Indian digital media company Z1 Tech. There’s the manufacturer piece that I mentioned which will catch up, as the base layer of technology catches up. I think it’s still a work in progress, but there are multiple tailwinds.

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

InMobi

APRIL 12, 2021

In the CTV space, however, just about every smart TV and set-top box manufacturer has their own CTV OS that come with its own nuances, especially around tracking and measurement. It gets more complicated as some of the major OTT apps have few to ad tech SDKs in place rendering an open bidding environment almost impossible in this scenario.

Demand Side Platform 52

Demand Side Platform Manufacturing Ad network Ad Tech 52

Digiday

FEBRUARY 19, 2023

The most value that we provide to them is in making sure that they’re understanding the immediate implications, such as the applicability to the ad tech spaghetti landscape, and that we’re connecting the dots by surfacing solutions from partners to enable that.

Media 67

Media GDPR Conversion Ad Tech 67

VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. To get there, TV manufacturers will need to work with advertisers to implement the technology that reads what’s playing on screen.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Martech

MAY 5, 2022

For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Earlier this week The Journal revealed that more than a dozen ad-tech companies failed to detect this, despite having all the information needed to do so.

Impressions 90

Impressions Ad Exchange Ad Tech Advertising 90

VideoWeek

SEPTEMBER 2, 2022

German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. Billed as a “neutral platform”, TiVo OS is said to hand control of the user experience to original equipment manufacturers (OEMs).

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . Ad tech professionals always look for the best ways to resolve CTV’s measurement challenges.

Ad Tech 67

Ad Tech Viewability Real Estate Entertainment 67

InMobi

AUGUST 11, 2021

Many telcos have struggled to make their media and/or ad tech investments profitable. They spent much of the 1990s and early 2000s playing second fiddle to Microsoft and other OEMs (original equipment manufacturers), only to emerge as the dominant player in mobile in much of the world. Both AT&T and Verizon in the U.S.

Manufacturing 52

Manufacturing Communications Finance Media 52

VideoWeek

JANUARY 20, 2023

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7 percent stake.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

MAY 27, 2022

Google Hit With Fresh UK Probe Over Anticompetitive Behaviour in Ad Tech. The UK’s antitrust regulator, the Competition and Markets Authority, on Thursday launched an investigation into whether Google has abused its dominant position in ad tech. Audi Apologises for Copyright Breach in Chinese Ad. Ad of the Week.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

AUGUST 11, 2023

The partnership will expand beyond ClearLine clients “in the near future”, the ad tech firm said. Twitter Taps IAS to Help Repair Brand Safety Damage X (formerly Twitter) has partnered with ad tech firm Integral Ad Science (IAS) to enhance brand safety options for advertisers. GroupM Gains Access to IRIS.TV

Retail 52

Retail Media Ad Tech Agency 52

InMobi

JULY 25, 2019

In a short while, we were using data for everything from manufacturing ball bearings to monitoring thermal plants to urban planning. InMobi Marketing Cloud is a suite of integrated ad tech and martech platforms, supplemented by InMobi’s exclusive mobile intelligence for targeting. And then, it hit us.,

Ad Tech 52

Ad Tech Manufacturing Impressions MarTech 52