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Why Yahoo’s Omnichannel Offering is Cause for Celebration

VideoWeek

“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! Now with a demand-side platform (DSP) that can be omnichannel, we can give people that opportunity to really understand their spend holistically. We really service the full funnel. Sports etc.),

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

Ad Tech 52
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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.

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The WIR: DOJ Set to Reject Google’s Ad Concessions, DAZN in Talks to Buy Eleven Sports, and Dentsu Cuts its 2022 Ad Spend Forecast

VideoWeek

The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. The deal would potentially see ECI Partners sell its minority stake in the ad tech company, which could be valued close to $1 billion.

Media 52
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The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

VideoWeek

Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. The offer comes just one month after Warner Bros.

Media 52