35. Michael Katz – double-clicking on InterCLICK and Yahoo
Paleo AdTech
DECEMBER 10, 2023
Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. Too small to interest PE and “laughed off of Sand Hill Road” by the VC’s, as Mike tells it, Interclick engaged in alternate financing of a later-trendy type, pulling off a proto-SPAC.
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