Martech
MAY 19, 2022
In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 million in financing. In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. Venture funding.
VideoWeek
JUNE 29, 2022
“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! Now with a demand-side platform (DSP) that can be omnichannel, we can give people that opportunity to really understand their spend holistically. We really service the full funnel. Sports etc.),
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Paleo AdTech
DECEMBER 10, 2023
Too small to interest PE and “laughed off of Sand Hill Road” by the VC’s, as Mike tells it, Interclick engaged in alternate financing of a later-trendy type, pulling off a proto-SPAC. At the time, the company was “about ten guys in an office in Chinatown where we were lucky to have toilet paper and paper towels.”
Basis
APRIL 24, 2023
It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%
Basis
APRIL 24, 2023
It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%
Paleo AdTech
MARCH 22, 2022
Too small to interest PE and “laughed off of Sand Hill Road” by the VC’s, as Mike tells it, Interclick engaged in alternate financing of a later-trendy type, pulling off a proto-SPAC. At the time, the company was “about ten guys in an office in Chinatown where we were lucky to have toilet paper and paper towels.”
Digiday
OCTOBER 9, 2022
Daniel Knapp, chief economist at IAB Europe, noted how the collection and activation of first-party data is a multidisciplinary effort that may help marketing departments achieve their KPIs but can set alarm bells ringing from legal teams, and finance controllers. There’s so much more work that needs to be done to get to that point.”
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