Ad Tech Audience Demand Side Platform Finance 
Digiday
FEBRUARY 15, 2023
This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.
VideoWeek
JUNE 29, 2022
“That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. Finance, Yahoo! and then also servicing programmatic audience-based buying to deliver really clear KPIs.”. In line with this thinking, the company fully globalised its ad tech team in January. Sports etc.),
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Paleo AdTech
DECEMBER 10, 2023
To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.
VideoWeek
AUGUST 12, 2022
The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.
Paleo AdTech
MARCH 22, 2022
To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.
VideoWeek
OCTOBER 6, 2023
In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million. million (50.4 percent of the adult population), and The Sun 27.2
VideoWeek
FEBRUARY 23, 2024
It will also focus more on distributing content and reaching audiences through its social channels. The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.
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