VideoWeek

JUNE 18, 2024

Ad tech business TripleLift this morning launched its ‘Global Innovation Readiness Scorecard’, ranking how prepared programmatic marketers are to adopt CTV, retail media, AI and addressability in four markets: the UK, US, France, and Germany. For retail media, Germany scored highest, with a readiness score of 64.

Retail 52

Retail Marketing Cookies Ad Tech 52

AdExchanger

AUGUST 18, 2022

The ad tech industry has been discussing a cookieless future for the past few years. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. Today’s column is written by Aaron McKee, CTO at Blis.

Cookies 109

Cookies Audience Advertising Ad Tech 109

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 68

Retail Media Cookies Ad Tech 68

VideoWeek

DECEMBER 13, 2022

More than ninety percent of advertisers, and nearly three quarters of agencies, say they are partnering with retailers to reach consumers, according to research from IAB Europe and Microsoft released today. And the majority of those who haven’t already invested in retail media plan to do so over the next year.

Retail 59

Retail Media Advertising Cookies 59

Digiday

MAY 9, 2024

The leading lights of publicly listed, independent ad tech companies issued their latest quarterly earnings reports this week, with the cratering DoubleVerify’s stock price the clear highlight/lowlight of proceedings. Amidst the earnings reports, the prolonged fate of the third-party cookie remained a significant question mark.

Cookies 73

Cookies Ad Tech Retail Media 73

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. Big Tech casts a long shadow.

Cookies 68

Cookies Ad Tech Conversion Retail 68

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 75

Cookies Marketing Demand Side Platform Ad Server 75

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

Ad Tech 63

Ad Tech Finance Cookies Impressions 63

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

Exchange Wire

JULY 13, 2022

In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and their customers, the opportunity within the medium for retailers, and how technology can be used to help realise this potential. Opportunities [.].

Retail 98

Retail Media Cookies Ad Tech 98

AdExchanger

JANUARY 4, 2024

Ad tech faces the biggest change in its existence: the end of third-party cookies. How much should marketers care? On the one hand, many marketers see value in making the media ecosystem sustainable and competitive. That’s why big marketing leaders create industry task forces or urge the industry to clean up its act.

Cookies 102

Cookies Ad Tech Media Marketing 102

Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 from the previous year.

Retail 66

Retail Media GDPR Shipping 66

Ad Monsters

DECEMBER 16, 2022

The ad tech industry is constantly evolving. In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry? . Read more. .

Cookies 72

Cookies Pop-Up Ad Tech Retail 72

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

illumin

APRIL 18, 2024

These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Indigo In February 2023, Indigo (Canada’s largest book retailer) suffered a major data breach impacting not only customers but current and former employees as well. And so is consent.

Marketing 110

Marketing Cookies Brand Awareness Ad Tech 110

illumin

FEBRUARY 27, 2024

The company also possesses advanced technology which makes data collection and streaming incredibly easy, keeping up with Walmart’s existing efforts to expand its retail media offerings. Data collection in a post-cookie world – with VIZIO’s help VIZIO also provides Walmart with a wealth of data. Follow @illuminHQ

Cookies 70

Cookies Retail Entertainment Ad Tech 70

Digiday

FEBRUARY 14, 2023

A deal would give The Trade Desk real skin in the retail media game. Among them are today’s macroeconomic uncertainty, Criteo’s reliance on third-party cookies and depressed ad tech valuations, which bode ill for Criteo’s prospects, said Nikhil Lai, a senior analyst at Forrester.

Ad Tech 80

Ad Tech Retail Cookies Media 80

PubMatic

APRIL 2, 2023

They need the ad tech ecosystem to evolve to put their needs where they always should have been—at the center of tech solutions. As the ecosystem has shifted away from cookies and other identifiers, the buy side has been feeling the impact in terms of audience matching capabilities.

Ad Tech 70

Ad Tech Retail CPM Audience 70

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . The SSP’s findings show that programmatic display ad spending will skyrocket to $132 billion by 2022. The CPM does not falter.

Cookies 73

Cookies CPM Food Ad Tech 73

PubMatic

FEBRUARY 21, 2024

Now more than ever, retailers and commerce companies need the right commerce media strategy and resources in place to capitalize on the stream of dollars pouring into the space over the next several years. This ultimately unlocks new benefits for all commerce media stakeholders.

Audience 93

Audience Media Advertising Retail 93

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. In fact, 90% of ad buyers are shifting personalization tactics as a result of increased privacy legislation and signal loss.

Advertising 70

Advertising Cookies Brand Lift Machine Learning 70

Ad Monsters

FEBRUARY 3, 2023

Unsurprisingly, measurement, the cookie apocalypse, loss of identifiers, inconsistent privacy regulations, brand safety, and consumer trust were the top themes to come out of the research. Closed-loop attributions and purchase intent signals are impactful, and retail media networks create meaningful partnerships throughout the ecosystem.

Cookies 76

Cookies Real Estate Retail eCommerce 76

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Through seller-defined audiences, advertisers can segment users based on interest and purchase intent using the IAB Tech Lab’s audience taxonomy standard rather than PII or cookies.

Advertising 122

Advertising Cookies Ad Inventory Audience 122

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. By the way, you can check the examples of SmartHub`s clients success in these case studies.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Paleo AdTech

DECEMBER 10, 2023

Within two years, Adobe acquired Demdex and folded it into its emerging ad tech and data suite as Adobe Audience Manager, which persists to this day. She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern).

Cookies 52

Cookies Ad Tech Audience Data Management Platform 52

Digiday

NOVEMBER 18, 2022

Retail media has graduated from the latest buzzword to one of the most significant industry trends. digital retail media ad spending is projected to grow to $61 billion by 2024, making up nearly 20% of all digital spending. How retail media and commerce media intersect on the open web. The sector is growing — and fast.

Media 68

Media Retail Audience Cookies 68

Ad Monsters

JANUARY 17, 2023

Apple’s entrance into the ad tech marketplace couldn’t have been more timely. . Recent big tech data lawsuits and CPRA stipulations have created a slow-burning dumpster fire, only accelerating Apple’s market opportunity. Apple’s Value Proposition to Ad Tech. in a way ad tech has never seen before.

Real Estate 52

Real Estate Ad Tech Conversion Retail 52

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million), and 28% ($101.3

Ad Tech 70

Ad Tech Marketing Demand Side Platform Ad Server 70

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 68

Ad network Retargeting Ad Tech Retail 68

Paleo AdTech

JANUARY 26, 2023

Within two years, Adobe acquired Demdex and folded it into its emerging ad tech and data suite as Adobe Audience Manager, which persists to this day. She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern).

Cookies 59

Cookies Ad Tech Audience Data Management Platform 59

VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google.

Retail 97

Retail Media Agency Ad Tech 97

Martech Series

DECEMBER 16, 2022

Advertisers can now activate Audigent inventory and media products that have been curated against Experian’s industry-leading audience segments, including Financial Services, Retail Shopper, and Auto consumers. 5000 in the top 5% of fastest-growing companies and among the top five fastest-growing ad tech companies.

Cookies 60

Cookies Ad Inventory Audience Retail 60

Digiday

FEBRUARY 16, 2023

According to analysts at Arete Research, premium, household-name properties account for 70-to-80% of CTV consumption, all of which (such as Amazon Prime or Roku) have their own proprietary ad tech. The reason? Fren-zoned’?

Demand Side Platform 70

Demand Side Platform Ad Tech Cookies Media 70

Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. Attribution, ease of use, partnerships, and better signals. ”

Ad Tech 70

Ad Tech Demand Side Platform Ad Server Food 70

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 87

Viewability Demand Side Platform Cookies Impressions 87

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Ad Monsters

JUNE 16, 2022

While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.” cbradenfoster @8451group #opsny.

Viewability 52

Viewability Cookies Retail eCommerce 52