Ad Tech Cookies Demand Side Platform Retail 
Digiday
FEBRUARY 28, 2023
The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.
PubMatic
FEBRUARY 1, 2023
Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digiday
NOVEMBER 16, 2022
The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million), and 28% ($101.3
Digiday
OCTOBER 26, 2022
Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. Attribution, ease of use, partnerships, and better signals. ”
Digiday
FEBRUARY 16, 2023
Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. The reason? Fren-zoned’?
VideoWeek
APRIL 26, 2024
Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser.
Adtelligent
FEBRUARY 2, 2022
Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. The worldwide retail commerce market is expected to reach $11.01 Omnichannel marketing .
Expert insights. Personalized for you.
70 
Let's personalize your content