Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. The next few days will also see Amazon unveil a partnership program, a.k.a. ”

Ad Tech 70

Ad Tech Demand Side Platform Ad Server Food 70

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. The reason? Fren-zoned’?

Demand Side Platform 70

Demand Side Platform Ad Tech Cookies Media 70

PubMatic

FEBRUARY 1, 2023

Sell-side targeting has emerged as a privacy-safe tactic—and it will continue to help brands stay ahead of operational- and performance-related changes. There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Walmart Ramps Up Ads Business with $2.3 per share in cash.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 76

Cookies Marketing Demand Side Platform Ad Server 76

Digiday

APRIL 18, 2023

.” Another publisher, whose ad business is almost completely sold directly, said during the DPS working group that even they are weighing at which points they’ll allow ad partners who don’t have direct demand-side platform connections to use resellers to buy ads programmatically.

Marketing 69

Marketing Demand Side Platform Ad Tech Media 69

VideoWeek

APRIL 26, 2024

Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Digiday

FEBRUARY 5, 2023

Talent is stabilizing Staffing issues, which have plagued all agencies, indie or holdco, since the pandemic began, are leveling off as staffers seek out stability and realize that perhaps the green grass of ad-tech might be artificially colored. We’re starting to see the Great Return,” said WPI’s Harris. Kacy also was U.S.

Agency 69

Agency Media Demand Side Platform Ad Tech 69

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. French ad tech firm Criteo filed mixed results in its Q2 earnings. ASOS, Boohoo and Asda Investigated Over Green Claims.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Digiday

FEBRUARY 8, 2023

And all of this is despite the France-based ad tech outfit Wednesday disclosing a 14% dip in its Q4 revenue ($564 million), a period that ended the 12 months to December 31 when annual revenues similarly fell 11% to $2.25 PE players have swooped for ad tech in the past two years with Vista Equity Partners’ $1.4

Retail 69

Retail Ad Tech Demand Side Platform Media 69

Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities. Omnichannel marketing .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. Vizio’s smart TVs also include a free ad-supported streaming TV (FAST) service. Read on VideoWeek.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

AUGUST 25, 2023

Retail media spend is on track to reach $141.7 percent of retail media spending. The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. percent of total spend.

Media 52

Media Retail GDPR Agency 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

MAY 12, 2023

CEO Jeff Green cited continued shifting of TV budgets towards CTV and the growth of retail media as two major drivers of the company’s growth. The SSP suggested the solution could lead to increased revenue on both sides of the aisle. The deal grants marketers exposure to 42.7 million active shoppers at Macy’s, as well as 4.1

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Verification specialist DoubleVerify (DV) announced a new partnership with Best Buy Ads, providing measurement tools for the company’s in-house retail media network (RMN) and its partners.

Agency 52

Agency Media Non-Profit Retail 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. A lot of retail media networks come into play. Read more about the changes to the ad tech market here. What we’ve covered.

Media 68

Media Cookies Conversion Rate Affiliates 68

VideoWeek

MAY 24, 2023

The first is around potential consolidation in the ad tech supply chain, particularly around CTV, as major players such as The Trade Desk, PubMatic and Magnite battle it out for share. In particular, the argument was made that phrases such as demand-side platform and supply-side platform are becoming increasingly redundant.

Ad Tech 91

Ad Tech Demand Side Platform Fashion Retail 91

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Non-Profit Ad Exchange Audience 52

VideoWeek

SEPTEMBER 15, 2023

Alongside the new formats, Pinterest is adding mobile deep links and direct links which publishers can embed in their ads. These will allow brands to take users directly from Pinterest to their retail sites, or specific product pages.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR). “Digital advertising is the lifeblood of the online economy.

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GDPR Cookies Ad Tech Agency 52

VideoWeek

MAY 31, 2024

Global ad spend is projected to reach $754.4 percent of global ad spend ($449.3 Dentsu also expects strong growth for retail media (+32 percent YoY) and online video (+6.7 Meanwhile TV is set to contract as a share of total ad spend (22.5 She previously spent over 10 years in Meta’s retail and commerce division.

Media 52

Media Agency Audience Cookies 52

VideoWeek

JANUARY 13, 2023

Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

MARCH 16, 2020

Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth. This is a good reminder of the dominance that these players have in ad tech: Together, they cover 59% of the overall ad tech industry. Find Your Niche for Your Own Business.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

OCTOBER 7, 2022

. “Our new platform opens the black box that is TV content to deliver TV mentions, which we see as the new frontier of media planning.” Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. ” Tesco Downgrades Annual Earnings Guidance.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

MAY 24, 2024

The results signalled particularly strong signs of recovery in Spain, where ad revenues rose by 8 percent, following a difficult year for the Spanish ad market. Meanwhile in Italy, ad revenues increased by 5.7 Liquid, which helps brands connect with retail touchpoints, counts Pepsi, Nestle, and P&G among its clients.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

Ad Tech 52

Ad Tech Ad Server Media Native Advertising 52

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech 52

Ad Tech Agency Media Cookies 52