Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.

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Ad Monsters

JUNE 3, 2024

“If cookie mismatches indicate fraud, then all SSPs are committing fraud. Intentional Fraud or Synching Stale Cookies? BidSwitch does get direct cookie syncs from Trade Desk. Experimental results showed that the accuracy of the match tables depend on how aggressively the SSP syncs cookies and updates the match tables.”

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Google may react with swifter changes to its cookie policy.

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YieldBird

JANUARY 20, 2022

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. After Cookies – Preparation status.

Cookies 52

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Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?

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PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Through seller-defined audiences, advertisers can segment users based on interest and purchase intent using the IAB Tech Lab’s audience taxonomy standard rather than PII or cookies.

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Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. The framework is free and you can scale easily without the need for cookie-synching.

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PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.

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Paleo AdTech

DECEMBER 10, 2023

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

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Paleo AdTech

DECEMBER 10, 2023

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. We [will] outlive the cookie.”

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Paleo AdTech

MARCH 8, 2022

As he tells Marty in this wide-ranging look-back, he developed relationships with editors at platforms like Yahoo and got links for breaking stories, which drove traffic to his sites — traffic he was learning how to monetize via early ad networks, such as ValueClick and Advertising.com. We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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Adtelligent

OCTOBER 6, 2021

Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Worse cookie matching.

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Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

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YieldBird

JANUARY 22, 2025

Google retreated from planned extinction of third-party cookies. The process – which really changed the way we really collect data and target ads – was deleted several times and Google eventually said to put it on hold. Of course, I can say that this year we were expecting, as an industry, a huge change.

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Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.

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PubMatic

FEBRUARY 21, 2024

Leverage Unique Demand Connections: PubMatic has premium supply path optimization partnerships with leading agencies and advertisers, many of whom are looking for audience extension opportunities, especially due to cookie deprecation.

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Smart-Hub

NOVEMBER 25, 2022

On SSP the publisher can sell their inventory via direct deals with advertisers or through RTB auctions that work like this (in the nutshell) : Cookies and cookie sync are additional tool for targeting. On top of that, we are constantly adding new integration types in order to make it easier for your partners to connect to SmartHub.

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Paleo AdTech

JUNE 8, 2021

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

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Header Bidding Ad Server Cookies Ad network 40

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth. As advertising trends evolve, we marketers have become much smarter.

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Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Ad tech might be harvesting publisher’s data without their permission – AdExchanger. Salesforce and Adobe released a report stating U.S.

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Mediavine

JANUARY 27, 2022

As a result, we’ve been innovating in ad tech since the moment we began offering full service ad management. Others will try to catch up in the coming years with splashy acquisitions, but Mediavine and its publishers are shaping this critical component of the new web right now.

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YieldBird

MARCH 27, 2024

Welcome to a new piece in Yieldbird’s series, drawing from our own research into the significant shifts in the programmatic advertising landscape, specifically the move away from third-party cookies. The Importance of First-Party Data With less reliance on third-party cookies, first-party data is becoming crucial.

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Automatad Inc.

APRIL 6, 2022

Related Read: Is Google Privacy Sandbox Future of Targeted Ads? In an interview with AdExchanger , Stephanie Layser, the VP of data, identity, and ad tech at News Corp, elaborates why she thinks that the Topics API is inadequate and how IAB Tech Lab’s Seller-defined Audiences can prove to be a better solution. .

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. Google’s Open Bidding, an effort by the tech giants to quash header bidding and the revelations of the recent Jedi Blue project, has resulted in a loss of faith.

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InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. 5) Addressability and targeting solutions: Universal IDs will be crucial in enabling 1:1 personalized advertising in the post-IDFA and post-cookie world.

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Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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NewProgrammatic

MARCH 15, 2022

For example: search engine text ads require different content (text information) and ad delivery technology than product listing (visual + key product information) or search tiles ads (minimalistic visual only). Yandex Ads. Brand marketers — keep watching. Conclusions.

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Adtelligent

JULY 1, 2020

Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

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Paleo AdTech

MARCH 17, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari says he was “a big supporter” of AppNexus’ vision of being a customizable platform for ad tech, but he felt the product could be more flexible – and cheaper.

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Paleo AdTech

DECEMBER 10, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari says he was “a big supporter” of AppNexus’ vision of being a customizable platform for ad tech, but he felt the product could be more flexible – and cheaper.

Non-Profit 52

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Brid.tv

OCTOBER 1, 2024

The winning bid is awarded the ad impression, and the end user sees the ad on the publishers website. The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time.

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Monetize More

JULY 28, 2022

Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding. What is Google Open Bidding?

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YieldBird

JANUARY 31, 2025

To gain insight into what lies ahead, weve consulted top industry expertsleaders in ad tech, data analytics, and media buyingto share their perspectives on the biggest challenges, trends, fears and strategies that allowed them to thrive in programmatic advertising. Adnuntius, TTD Open Path, etc.)

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Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

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