NewProgrammatic

JANUARY 26, 2022

Affiliate World Global. Affiliate World Global is the official offline meeting place for affiliate marketers from all over the world. This edition of the Affiliate World conference will actually combine two previously canceled events – Affiliate World Europe 2021 and Affiliate World Asia 2021.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. There’s this conflation between the affiliate business and direct business for media.”. “A Cookie-pocalypse when? “I Hitting some hurdles with affiliate commerce.

Media 59

Media Cookies Conversion Rate Affiliates 59

Paleo AdTech

DECEMBER 10, 2023

To accommodate a team of refugee Microsoft engineers, Mike and the team moved to Florida for a year and returned home with their own ad serving technology, allowing them to segue off Santa Barbara-based Fastclick’s ad serving tool, called AdServer , which competed with DoubleClick and Atlas.

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Brid.tv

DECEMBER 28, 2022

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have?

Affiliates 52

Affiliates Non-Profit Mobile Ads Video Ads 52

VideoWeek

MAY 31, 2023

A user can create an account with one OneLog affiliated publisher, and then use that same account to log on to other members’ websites and apps. Given the impending demise of third-party cookies, publishers have been working to build up their banks of first-party data, and getting users logged in is a key part of this strategy.

Media 52

Media Affiliates Cookies Ad Tech 52

Paleo AdTech

MARCH 22, 2022

The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Affiliate Marketing Platform BrandCycle, Inc. Shopify earned a nomination for Best E-Commerce Technology.

Viewability 66

Viewability Healthcare A/B Testing Food 66

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. And, even though this concept has been outdated in some industries, it’s still a relevant term in the ad tech space.

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet. Why Did the Third-Party Cookie Crumble?

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

NOVEMBER 17, 2023

The partnership enables Vevo to provide advertisers with enhanced buying techniques similar to those of linear TV,” said the ad tech company. This includes competitive separation, frequency management and the ability to purchase the first slot within ad pods, much like standard TV commercial breaks.” Read on VideoWeek.

Media 98

Media Cookies Affiliates Agency 98

Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Do this and you’ll be bringing in maximum ad revenue consistently.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

APRIL 26, 2023

Eventually that money makes its way to the publisher, but being at the end of the chain, they’re at the mercy of the timelines from the advertiser, the agency and any other ad tech intermediaries. 2.5% : The new pricing model of Amazon Publisher Services’ Transparent Ad Marketplace, which will replace the current $0.01

Media 65

Media Ad Tech Agency Food 65

VideoWeek

JULY 1, 2022

French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020. The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr users without prior consent or satisfactory information.

eCommerce 52

eCommerce Cookies GDPR Media 52

NewProgrammatic

SEPTEMBER 8, 2021

Contextual advertising is currently the top contender to take the place of overall best ad format. Since third-party cookies are becoming more and more scarce, cookieless ad formats are the future of privacy-first advertising. Of course, Google Ads and Facebook ads will not be discussed here. Augmented reality ads.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Automatad Inc.

JANUARY 17, 2022

These strategies include providing the acquired brands ‘instant revenue growth’ through affiliate commerce and including different media brands inside a single CMS. Ad tech might be harvesting publisher’s data without their permission – AdExchanger. to strengthen its latest American acquisitions. Moments That Matter.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. Tappx Scores From The Bench. The Week in TV.

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Impressions Ad Tech Media Agency 52