VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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VideoWeek

JUNE 7, 2023

One of the companies leading this charge is VDO.AI, an ad tech business born out of Indian digital media company Z1 Tech. start, and how do you now work with advertisers? We can capture all the data on how consumers are interacting with ads, and advertisers can see that data via our dashboard. How did VDO.AI

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VideoWeek

AUGUST 2, 2022

1, and RTL Deutschland are setting up a new technology joint venture geared towards growing the availability and accessibility of addressable TV advertising across Europe. The aim is to reduce the barriers for broadcasters to be able to launch addressable TV offerings, or for smart TV manufacturers to run them.

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Martech Series

JUNE 21, 2022

Investment expands global data and media agreements for multiple years, and provides advertisers leveraging the Tremor International platform with access to exclusive, premium content. Partnership between a leading tech platform, OEM and OS is rare in the CTV landscape. Tremor International Ltd., Tremor International Ltd.,

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Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020.

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VideoWeek

MAY 7, 2024

Kargo this morning announced a new partnership with VIDAA, a smart TV operating system (OS), offering the ad tech firm’s video and display formats across Hisense TVs. “We’re excited to work with VIDAA USA to bring unique formats to this growth channel across two major European advertising markets.

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VideoWeek

FEBRUARY 20, 2024

US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 The move marks Walmart’s most significant play in the world of TV advertising, a space it has been increasingly exploring over the last few years. The agreement sees Walmart pay $11.50 per share in cash.

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Martech Series

NOVEMBER 10, 2022

Advertising measurement, planning, and optimization platform VideoAmp, announced Nicholas Chakalos has joined their Board of Directors. Chakalos, who joined VideoAmp in 2015, brings a wealth of experience in media and ad tech fields. and $820 billion global advertising spend market. Motorola, Ucentric Systems and IBM.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. But live streaming isn’t available for regular users.

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Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

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Digiday

NOVEMBER 17, 2022

Privacy requirements are fundamentally altering the marketing industry with the ad tech landscape the primary front for this change. How will Google differ from Apple in altering access to its mobile advertising identifier (MAID)? “They realize they need adoption for this to work,” he added.

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VideoWeek

MARCH 7, 2024

A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. And we’ll see advertisers paying more for CTV compared with traditional TV because of those advantages.

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VideoWeek

APRIL 14, 2023

Musk also claimed that most of the advertisers who fled Twitter have returned, and the company could become cash-flow positive this quarter – contrary to last week’s reports that revenues are down 50 percent on October as advertisers continue to stay away. But next year, total ad spend is projected to jump by 8.4

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VideoWeek

MAY 10, 2024

The deal will link up Walmart’s customer insights with Disney’s own audience graph via a clean room, enabling advertisers to target using Walmart’s data, and then measure when streaming audiences which have seen those ads then went on to buy products. ” Warner Bros. . ” Warner Bros.

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Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. My father worked in a jewelry manufacturing company, and my mother was a seamstress. Finding the Right Career Path AB: How did you start your career in ad tech and digital media?

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VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. per share in cash.

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VideoWeek

NOVEMBER 1, 2022

For Ed Wale, VP, Europe at LG Ads Solutions, the enrichment of original equipment manufacturer (OEM) data provides advertisers with added value – from basic operating system (OS) data to automatic content recognition (ACR). But how do brands navigate this audience fragmentation?

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VideoWeek

OCTOBER 27, 2023

While the TV advertising market as a whole has been weak for the first half of the year, TF1 says it expects the market for the second half of the year overall to be comparable to the second half of 2022. Meanwhile non-advertising revenues within the media segment continued to grow, up by 16.6 billion in ad revenues.

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VideoWeek

MAY 12, 2023

In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy. Musk added he will transition to the role of CTO and executive chair in the next few weeks.

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Smart-Hub

JUNE 16, 2021

So, keep reading if you’d like to learn more about white labeling in marketing and specifically about white label advertising. White labeling is a business practice of using third-party providers to produce or manufacture a product to the exact requirement that you have and then presenting the product to your customers under your brand name.

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VideoWeek

DECEMBER 20, 2022

After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. As video advertising continues to evolve at a rapid pace all eyes are on CTV as we move into 2023.

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Digiday

DECEMBER 20, 2022

Thus far, the saga has resulted in advertisers shying away from the platform with media agencies such as GroupM advising clients that the brand safety risks are just too great now that moderation teams are no longer there to filter content. general election of that year.

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VideoWeek

JANUARY 16, 2024

For channels which receive frequent zero ratings (which will often be smaller, more niche channels), it’s harder to sell inventory to advertisers and agencies when you can’t give them any data on who is watching. ” Broadcasters themselves agree.

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VideoWeek

SEPTEMBER 2, 2022

In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. The price is around half that of its current ad-free offering.

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VideoWeek

MAY 9, 2023

Traditionally a buy-side practice, the sell side is now embracing SPO and cutting out DSPs, thereby establishing more direct relationships between advertisers and publishers. The announcement is the latest in an escalating trend of supply path optimisation (SPO). ” Follow VideoWeek on Twitter and LinkedIn. .

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Martech

MAY 5, 2022

For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Earlier this week The Journal revealed that more than a dozen ad-tech companies failed to detect this, despite having all the information needed to do so.

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VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. The Week in Tech. Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture.

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VideoWeek

AUGUST 4, 2023

The search data is matched to Sky’s first-party data, enabling advertisers to target audiences actively searching for products and services. AdSmart, Sky’s addressable TV advertising platform, then delivers the ads into relevant households across live and on-demand content. percent in Q2 2023. Read more on VideoWeek.

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InMobi

APRIL 12, 2021

And as is the case with any other form of digital advertising, as more advertisers seek to reach viewers of more and more top OTT and CTV channels programmatically, supply chains grow more complex – and this in turn means that supply path optimization (SPO) becomes even more pertinent. This limits the scale for CTV advertising.

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Basis

OCTOBER 17, 2022

Wait…there are that many categories, tools, and companies just for audio advertising?!” To solve these colliding dilemmas of staffing, transparency, speed, and cost-efficiency, the advertising industry must better understand their underlying causes. The Causes of Media Complexity.

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Kevel

APRIL 19, 2022

Traditional publishers and advertisers historically go hand in hand. But standard ad monetization isn’t working for many publishers anymore. Even if they offer subscriptions, like most digital newspapers, ads drive a substantial percentage of their revenue. And in 2020, digital advertising made up nearly 40% of that ad revenue.

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VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

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VideoWeek

JANUARY 20, 2023

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The first consultation confirmed that advertisers support the partial funding of Origin. percent of gross media spend across channels that are measured by Origin. .

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VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7 percent stake.

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VideoWeek

JULY 29, 2022

British broadcaster ITV posted five percent growth in ad revenue for the first half of the year, but said it expects ad revenue to be broadly flat for the first nine months, suggesting it expects a year-on-year drop in Q3. American broadcast network NBCUniversal posted a one percent drop in ad revenues for the quarter, as did TF1.

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