Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. And why would it? Good for them.”

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Media Advertising Ad Tech Demand Side Platform 62

PubMatic

FEBRUARY 1, 2023

And, new privacy laws in several US states will impact how advertisers find and engage with consumers online. Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape.

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Digiday

SEPTEMBER 26, 2022

It’s a pitch that goes something like this: if ad dollars are shrinking for marketer x then why not spend more of it with us? This year is no different — except for one thing: the pitch is less romanticized, that is to say less predicated on why advertisers should support journalism, more on the upside for their businesses.

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. The Week in Tech. Top Stories. ProSiebenSat.1 billion to €4.375 billion.

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Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity.

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Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. Attribution, ease of use, partnerships, and better signals.

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Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%.

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Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. LiveRamp Tie-up.

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Digiday

NOVEMBER 14, 2022

The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S. million, or £3 million, from FirstPartyCapital. ” Lumen’s $3.5 ” .”

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Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023? .” “Outside the U.S.,

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Digiday

FEBRUARY 1, 2023

The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money. They have more data on inventory than demand-side platforms. ”

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VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. percent of advertising’s full payback but only accounts for 43.6 percent of total ad investment.

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Paleo AdTech

DECEMBER 10, 2023

Interclick goes public in 2009 (Mike Katz is second from left) At the time of the IPO, it was taken as a sign of life in the supposedly moribund ad network narrative, which was supposed to be sequeled by RTB and exchanges (“… still way too early,” Mike said at the time). Growth was solid in the years 2009-2010.

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TechCrunch Ads

MAY 26, 2022

The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

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Digiday

APRIL 18, 2023

Marketers, drawn to the ease and low cost, seemingly can’t get enough of this sort of advertising. They pointed to last year when the Ukraine-Russia conflict began, the open marketplace brought in more, new advertisers that might not have ever come through direct selling. Publishers are happy to oblige.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

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Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% Behavioral targeting.

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Paleo AdTech

MARCH 22, 2022

At the time of the IPO, it was taken as a sign of life in the supposedly moribund ad network narrative, which was supposed to be sequeled by RTB and exchanges (“… still way too early,” Mike said at the time). Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Cookie-pocalypse when? “I

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Media Cookies Conversion Rate Affiliates 60

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Founded by former employees from Disney, Roku, Rakuten TV and KKR, the Barcelona-based company also houses a dedicated advertising division. percent in 2024.

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VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. “The platform has got off to a very promising start, with high visitor numbers and usage figures,” according to TF1. .” The tools will be available later this month.

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VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They are about to build a cookieless advertising ecosystem. They buy an audience, not an ad space.

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Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. The framework is free and you can scale easily without the need for cookie-synching.

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Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

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Martech Series

NOVEMBER 29, 2022

Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, reducing hidden costs and offering built-in cybersecurity measures. The combination of AIDEM and FouAnalytics offer advertisers vastly upgraded tools.

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VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek.

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Digiday

NOVEMBER 20, 2022

The cookie is the best-known method for identifying and tracking people online. For years, device fingerprinting has gone somewhat under the radar as a more surreptitious alternative to the cookie. Do a lot of ad tech companies use device fingerprinting to track people? It’s unclear, even among ad tech companies.

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Cookies Ad Tech Demand Side Platform Ad Targeting 69

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

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Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

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VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Advertising accounted for over $802 million of its European turnover, a fivefold increase from the year before.

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Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

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Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. However, you need to know more than the RTB definition to make the most of your ad exchange. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it.

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InMobi

FEBRUARY 28, 2021

Identity has been a hot topic for a while now in the ad tech world. UIDs are standardized identifiers that recognize users and user identities across different platforms. UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices.

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Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. The latest update, Ad Product Taxonomy 1.1, The latest update, Ad Product Taxonomy 1.1,

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VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. The system will therefore simplify the buying process in a post-cookie open internet, according to the company.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs.

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