Adweek

JUNE 6, 2022

Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features.

Ad Server 223

Ad Server Ad Tech Advertising 223

AdExchanger

DECEMBER 20, 2023

Ad tech is in an efficiency spurt. Challenging economic conditions led many companies to prune their tech stacks or offer more direct options to buyers concerned about fees. Consolidation happened at record pace in 2023. DSPs tried to hop over SSPs. SSPs tried to hop over DSPs.

Ad Tech 125

Ad Tech Media Marketing 125

Martech

FEBRUARY 22, 2024

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Fifty-four percent of marketers say they’re using 50 tech platforms or more. based Clevertouch Consulting. Why we care. The report is based on a survey of 250 marketers in the U.S.,

Ad Tech 99

Ad Tech Marketing ROI MarTech 99

Exchange Wire

APRIL 25, 2024

Out-of-home (OOH) ad tech leader Broadsign today (April 25th, 2024) announced that PATTISON Outdoor Advertising, a leading Canadian OOH media owner, has adopted the full Broadsign OOH technology stack. The post PATTISON Modernises its Out-of-Home Technology Stack with Broadsign appeared first on ExchangeWire.com.

Ad Tech 64

Ad Tech Media Advertising 64

The Ad Tech Blog

AUGUST 6, 2022

That’s why we google and click on Stack Overflow links. The post CLOC – Counting Lines of Code appeared first on The Ad Tech Blog. For example, on Mac you can install it with brew : brew install cloc. How to run CLOC. We developers are very anxious people. We want answers right away. exclude-dir=venv --timeout 0.

Ad Tech 264

Ad Tech 264

The Ad Tech Blog

DECEMBER 21, 2022

Once you start adding a CTO, VPs, Directors, and team members, things get more complicated. You will try to define the tech stack, and your CTO will push back. When you are a one-person show, identifying the high-value tasks is easy: all of them are. After all, you hire them to do that job.

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Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. Take lazy loading , one of the recommendations of IAB Tech Lab’s Sustainability Playbook. Take reaching net zero.

Ad Tech 108

Ad Tech A/B Testing Viewability Finance 108

Smarty Ads

OCTOBER 13, 2021

Specific channel-focused solutions partly solve the problem but they trigger another challenge related to tech fragmentation. If yesterday market embraced mobile, today it requires overarching omnichannel approach, analytics, creative management, and real-time attribution altogether. According to the stats, the last couple.

Ad Tech 52

Ad Tech Advertising Marketing 52

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. The need: A different martech stack for those not in-market We need a different martech stack for the 95% of our customers but likely will be soon. Adtech We will still need adtech. Brand association.

MarTech 83

MarTech Conversion Cookies Brand Awareness 83

AdExchanger

JANUARY 26, 2023

The Department of Justice wants to break up Google's ad tech stack. But how would separating Google's publisher technology into a standalone entity affect the ad ecosystem? There are pros The post Imagining A World In Which Google Is Forced To Divest GAM appeared first on AdExchanger.

Ad Tech 124

Ad Tech Ad Server 124

AdExchanger

MAY 18, 2023

As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks. The post Prog IO Las Vegas: Measuring CTV Requires A New Mentality appeared first on AdExchanger.

Ad Tech 116

Ad Tech 116

Exchange Wire

APRIL 26, 2024

This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World It has been a big week of news in the world of ad tech. Shaking up the advertising ecosystem once [.]

Cookies 52

Cookies Media Ad Tech Advertising 52

Martech

AUGUST 28, 2023

The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. Get MarTech!

Marketing 97

Marketing MarTech Ad Tech Agency 97

Ad Monsters

FEBRUARY 15, 2024

” Monetization Strategies & ALIVE Networks’ Proprietary Tech Stack One of the unique aspects of the ALIVE Podcast Network is its listener-supported model, where subscribers can choose to support their favorite hosts directly. Celebrate this Black History Month by downloading the ALIVE Podcast Network app.

Audience 105

Audience Entertainment Media Conversion 105

AdExchanger

JUNE 13, 2023

MadHive, the CTV ad buying platform, announced a $300 million investment from Goldman Sachs. It hopes to add more measurement and attribution tech to its stack, including potentially with an The post MadHive Is Going Shopping For Measurement Tech With $300 Million Investment From Goldman Sachs appeared first on AdExchanger.

Retail 91

Retail Media Marketing 91

AdExchanger

JANUARY 23, 2023

Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its programmatic tech stack to stay ahead of competition for streaming The post Disney Ups The Ante On Targeting And Measurement Ahead Of The 2023 Upfronts appeared first on AdExchanger.

Ad Targeting 109

Ad Targeting Ad Server 109

AdExchanger

NOVEMBER 29, 2022

SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses. But their future in the programmatic tech stack is uncertain because they've evolved from publisher-centric technologies to demand aggregation businesses, often competing with their biggest customers: buy-side platforms or DSPs.

Ad Tech 113

Ad Tech Header Bidding 113

Playwire

MARCH 1, 2023

Key Points If you know nothing about ad tech, Google AdSense is a great way to learn the basics of ad monetization. AdSense is simple, easy to implement, and effective for unlocking immediate ad revenue, but publishers who are serious about ad monetization will ultimately need to upgrade to a more advanced solution.

Ad Tech 97

Ad Tech 97

Playwire

MAY 1, 2023

Key Points As a tool in the ad tech stack, ad networks, as a standalone entity, have all but disappeared. Today publishers often use the term "ad network" to refer to a more complete ad monetization solution with a richer feature set. Read below to learn more about the most well-reviewed ad networks.

Ad network 98

Ad network Ad Tech 98

Chief Martech

NOVEMBER 21, 2022

Latest Stats on Tech Stack Growth. Last month, writing about when martech stacks become too complex — an assessment that is relative to your martech organizational maturity — I mangled adapted Occam’s Razor to state Martec’s Razor : other things being equal, the simplest stack is best.

MarTech 103

MarTech Marketing Impressions 103

Smarty Ads

JUNE 18, 2021

It is more effective in terms of ad revenue generation and more flexible in terms of ad campaign configurations. The dynamic of programmatic ad revenue growth suggests that these trends are closely related to the fact that publishers and advertisers today. Slowly but steadily, all display advertising turns programmatic.

Ad network 52

Ad network Display Advertising Advertising 52

Playwire

MAY 2, 2023

Key Points Today, ad exchanges exist primarily within other tools rather than as a standalone entity. Some of the top tools that have the functionality of ad exchanges include AdX , Verizon Media , Xandr , OpenX , Magnite , PubMatic , Index Exchange , Smaato, and Smarty Ads.

Ad Exchange 98

Ad Exchange Media 98

AdExchanger

JULY 19, 2022

Makes sense – iHeart has been on an ad tech acquisition tear. In the past three years, iHeartMedia has built its ad tech stack through the purchase of podcast analytics and programmatic advertising provider Voxnest, programmatic radio platform Jelli and programmatic audio marketplace Triton Digital.

Ad Tech 109

Ad Tech Advertising 109

VideoWeek

JANUARY 26, 2023

The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny. VideoWeek asked five industry experts for their views on the lawsuit, and what it means for the future of ad tech.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Chief Martech

JULY 7, 2023

Tech stacks are going to shrink dramatically. Marketing’s tech stack is bloated compared to every other department. Productiv is a SaaS intelligence platform that helps companies manage their tech stack. Myth #1: Tech stacks are shrinking dramatically Nope. “Down with martech!

MarTech 91

MarTech Pop-Up Impressions Marketing 91

Exchange Wire

OCTOBER 31, 2023

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [.]

Cookies 91

Cookies Ad Tech Ad Targeting 91

AdExchanger

JULY 12, 2022

Publishers need a seat at the table, too, he said, rather than being forced to make do with limited resources and bridge gaps in tech stacks. The post Publishers Deserve To Be A Priority For Ad Tech appeared first on AdExchanger.

Ad Tech 109

Ad Tech Media Advertising 109

Martech

MAY 31, 2023

Fisher dives deep into chronicling what’s happened in the social media and greater tech space during the past decade or so. The Martech Handbook: Build a Technology Stack to Attract and Retain Customers’ by Darrell Alfonso I would have added this book to my list of tips to host a martech intern if it was available back then.

MarTech 104

MarTech Food Media Marketing 104

Martech

JUNE 12, 2023

” His proposition provides a valuable framework to understand the challenges businesses face in managing their martech stacks amid constant technological evolution. Ignoring this is akin to disregarding the invisible “tech debt” that builds up over time due to outdated systems, postponed updates or quick-fix solutions.

MarTech 72

MarTech Machine Learning eCommerce Marketing 72

Chief Martech

OCTOBER 31, 2022

At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. But the added pandemic gifts of The Great Resignation and quiet quitting have exacerbated this challenge even more.

MarTech 126

MarTech GDPR Marketing Audience 126

Playwire

AUGUST 21, 2022

As a tool in the ad tech stack, ad networks as a standalone entity have all but disappeared. Today publishers often use the therm "ad network" to refer to a more complete ad monetization solution with a richer feature-set. Read below to learn more about the most well-reviewed ad networks. Key Points.

Ad network 98

Ad network Ad Tech 98

AdExchanger

SEPTEMBER 16, 2022

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. Continue reading » The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger. You can think of Kevel as a plumber for plumbers.

Ad Exchange 101

Ad Exchange Ad Tech 101

Marketing Dive

MARCH 20, 2023

The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

Ad Tech 69

Ad Tech Advertising 69

AdExchanger

OCTOBER 6, 2022

Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech stacks in 2019 so broadcasters or streamers that work with Canoe can channel inventory more effectively to Beachfront’s programmatic pipes.

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Ad Monsters

MARCH 10, 2023

These privacy concerns — AI innovation, the impending cookiepocolypse, Big Tech vs. DOJ, revolving ad spend slowdowns — all promise to shake things up further. We spoke with James Avery, CEO and founder of Kevel, a cloud-based ad server development platform, to learn more about what’s ahead and how the industry can prepare.

Cookies 96

Cookies Ad Tech Ad Server ROI 96

Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

Ad network 52

Ad network Header Bidding Ad Inventory Ad Tech 52

Digiday

JULY 25, 2023

Ad tech company PubMatic on Tuesday launched its commerce media offering, as the retail media business continues thriving. The offering is aimed at retail media networks and advertisers, and will include on- and off-site monetization, with sponsored listing ads, display ads and connected TV inventory.

Retail 67

Retail Media Ad Tech Audience 67