Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

Marketing 116

Marketing MarTech Finance ROI 116

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility. An offering his consultancy claims can help companies laden with otherwise ungainly tech stacks integrate between platforms.

Cookies 67

Cookies Marketing Demand Side Platform Ad Server 67

Monetize More

MARCH 2, 2023

If this is your first time discovering programmatic advertising, be sure to take a moment to read our Programmatic Advertising For Dummies article here to get some background information on this tech-driven advertising industry. Supporting platforms such as Ad Exchanges and Supply Side Platforms are also used within the process.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Digiday

MARCH 7, 2023

Fluctuating budgets, conflicting goals and volatile consumer behavior are all creating new challenges to old problems that agencies say create tension with both the brands they work for and the platforms from which they buy ads. New tech is also creating new challenges for agencies and brands when it comes to data privacy.

Media 62

Media Machine Learning Agency Audience 62

Martech Series

FEBRUARY 1, 2023

Web 3 is a rapidly spreading technological innovation that makes use of the value-creating potential of Blockchain technology. A fresh wave of change is being sparked by this technology in numerous sectors. Companies across industries are eager to adopt this technology, and one such area is gaming. billion in 2019.

Non-Profit 82

Non-Profit Advertising Marketing Finance 82

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. State of Texas.).

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Ad Monsters

MAY 20, 2024

Hear from Michael Scott and Takashi Nakano about the latest advancements and how they’re transforming ad strategies across platforms. From the expansion of their Smart Outcomes suite to the introduction of Smart Acquisition solutions, Samsung is setting new standards in ad performance and audience engagement.

Audience 58

Audience Machine Learning Real Estate ROI 58

Martech

JANUARY 30, 2024

How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. There was also the issue of the impact on their technology and data collection.

Cookies 119

Cookies Marketing Retargeting CPC 119

Basis

OCTOBER 27, 2023

Adtech largely ran out of the public’s site—back before the average Joe understood the connection between a morning Google search for lampshades and an afternoon ad for a home goods store. But it’s that overall ad business that’s the focus of yet another lawsuit facing the tech giant.

Advertising 52

Advertising Cookies Retail Ad Exchange 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

InMobi

APRIL 13, 2022

And ad tech is by far the most convenient monetization opportunity for telcos and operators. The Whole New Way of Looking at Ad Tech: How InMobi Defines It for Telcos Operators have always looked at the underlined connectivity and monetized it on a cost-per-byte basis. Squaring these differences is no small feat.

Ad Tech 52

Ad Tech Demand Side Platform Marketing Advertising 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Ad Servers in Display Lumascape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Basis

NOVEMBER 7, 2023

The combination of high-profile races, major cultural and economic questions, motivated cause-based outside groups, and emotionally invested voters is likely to fuel high turnout and even higher ad budgets. From an overall ad spend perspective, broadcast is still king in the land of political advertising.

Advertising 69

Advertising Education Audience Cookies 69

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Basis

FEBRUARY 15, 2023

And all the while, rumbling in the background, regulatory pressure is building while a pair of Supreme Court cases could significantly affect the power and responsibilities of Big Tech behemoths. billion in US ad revenue this year , a number that only Google can beat and one that dwarfs its social media counterparts.

Media 77

Media Advertising Shipping Affiliates 77

Basis

FEBRUARY 21, 2023

Let’s dig in and find out: New Regulatory Action in Europe and the United States Regulation in the European Union (EU) While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator.

Advertising 66

Advertising Marketing Pop-Up Cookies 66

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. The emergence of privacy-enhancing technologies (PETs) has been a key development in this space.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. Jana Meron: There has been a lot of change in digital advertising and how we buy and sell ads over the last 15 years. SS: How so? JM: Not really.

Media 61

Media Ad Server Cookies ROI 61

Basis

MAY 8, 2023

ChatGPT : AI will transform search engine marketing by enabling more sophisticated targeting and personalization, improving search relevance and user experience, automating ad creation and optimization, and enhancing data analysis and decision-making capabilities. How is AI Used in Search Engine Marketing?

Marketing 78

Marketing Machine Learning SEO Conversion 78

InMobi

SEPTEMBER 15, 2020

While it was a step in the right direction, the first version of TCF did not meet certain needs that ad buyers had. At the same time, it allows publishers to gain greater control and flexibility with respect to how they integrate and collaborate with their technology partners. But what does it mean for buyers?

GDPR 52

GDPR Ad Tech Advertising Marketing 52

Martech Series

DECEMBER 29, 2022

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. How is the programmatic CTV market today shifting: what key trends will form basis of the segment in 2023? Marketing Technology News: Ad Tech Trends for 2023. AVOD continues to expand which is exciting for the industry as a whole.

MarTech 88

MarTech Marketing Audience Advertising 88

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Martech Series

JUNE 20, 2022

With this proposed merger, both organizations would be better positioned to meet existing and future ever-increasing client demands and foster market-leading organic growth on a sustainable basis. Marketing Technology News: 8DAO: Asia’s first Social DAO, using social capital to build a Web3 ecosystem. billion i. “The

MarTech 69

MarTech Marketing 69

Basis

DECEMBER 22, 2022

But one side effect of this shift is that it tilts the playing field towards large digital ecosystems like Google, TikTok, Amazon, and Pinterest, who can easily gather information on their millions of users. After Google’s announcement that it will delay third-party cookie deprecation to 2024, ad execs put the “pro” in procrastination.

Advertising 85

Advertising Cookies Ad Inventory Media 85

Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. tons of carbon.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Clearcode

FEBRUARY 21, 2023

of digital ad spend in 2022, with Google capturing 28.8% The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity. Instead, Meta needs to use the consent legal basis.

Cookies 89

Cookies GDPR Advertising Display Advertising 89

VideoWeek

AUGUST 4, 2023

In this week’s Week in Review: Sky Media adds search behaviour targeting to AdSmart, Meta proposes changes to its consent mechanism for personalised ads, and WPP reduces its full-year forecast. AdSmart, Sky’s addressable TV advertising platform, then delivers the ads into relevant households across live and on-demand content.

Media 52

Media Ad Tech Retail Agency 52

Digiday

OCTOBER 12, 2022

When Microsoft surprised the tech world during the 1997 Macworld expo by partnering with the then-flailing Apple, it spurred the start of a major turnaround. Autodesk is adding ways for architects and designers to review 3D models. Earlier this year, the company said Apple’s privacy changes could cost it $10 billion in 2022.

Social Advertising 63

Social Advertising Advertising Healthcare Education 63

YieldBird

JUNE 27, 2023

Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. While there are opportunities to serve limited ads, the trade-off is a lower eCPM rate. This serves as a protective measure for both advertisers and publishers against various forms of ad fraud.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Technology In the EEA market, the presence of TCF-enabled tools is of utmost importance. While there are opportunities to serve limited ads, the trade-off is a lower eCPM rate. This serves as a protective measure for both advertisers and publishers against various forms of ad fraud.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. What are Search Ads? Search Engine Text Ads (eg. Google Search Ads, Bing Search Ads, etc.).

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. It’s an enterprise that’s simultaneously crucial (given the ubiquity of the programmatic market) and complex (given the pace of evolution across the digital ecosystem). It’s pretty simple, really. And, also, really important to measure.

ROI 69

ROI Advertising Brand Awareness Cookies 69

InMobi

AUGUST 10, 2020

But in the world of ad tech and mobile in-app advertising, the biggest news from WWDC this year related to its ID for Advertisers (IDFA). But considering that the majority of in-app ad spending in the U.S. occurs on Apple devices and the outsized role Apple plays in the mobile ecosystem, this move regarding IDFA is significant.

Advertising 52

Advertising Demand Side Platform Retargeting Impressions 52