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Cookieless Advertising for Retail and E-commerce Marketers

Basis

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 70
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What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is usually used for premium, large format ads like full-page takeovers.

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4 tips for navigating sensitive customer data

Martech

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

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Beyond the Bus Stop: Decoding the Future of DOOH Ads

Ad Monsters

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. This is also a great strategy for brick-and-mortar retail outlets. SS: I can see how one can estimate the potential target.

Pop-Up 73
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What Is a Data Clean Room and How Does It Work?

Clearcode

Data clean rooms offer a good balance between protecting user privacy and allowing companies to reach their target audience, measure the performance of their campaigns, and attribute impressions and clicks to conversions. Contextual targeting allows advertisers to show ads to users based on the context of the page or mobile app.

Cookies 97
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The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

Ad Targeting Improvements Start Paying Off for Snap Snap revenues rose 21 percent YoY during Q1 2024, the company announced in its earnings on Thursday, citing improvements to its ad targeting capabilities. But Tesla looks set to end its experimentation with ads. Snap shares jumped 25 percent at the results.