Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). DSPs allow media buyers (i.e. brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB).

Demand Side Platform 73

Demand Side Platform Impressions Ad Exchange Ad Space 73

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

Media 54

Media Advertising Cookies Impressions 54

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Could 2024 see the same rate of growth in CTV ad spending?

Advertising 74

Advertising Impressions CPM Cookies 74

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Clearcode

OCTOBER 24, 2023

The features of a DSP include ad campaign optimization tools, integrations with ad exchanges, supply-side platforms (SSPs) and data platforms, analytics and reporting modules, and a user-friendly interface. User-friendly interface for properly creating, managing, and optimizing ad campaigns. A bidder is a key component of a DSP.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. As ad targeting technology evolved, so did the way advertisers purchased ad space.

Ad network 52

Ad network Demand Side Platform Ad Exchange Impressions 52

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. It can help marketers improve omnichannel engagement by targeting customers across many channels. This speed cannot be achieved manually.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

Digital Remedy

OCTOBER 19, 2022

This form of advertising can be especially helpful in today’s political landscape, where distrust of the media is at an all-time high among voters. ” This amount of attentiveness is extremely rare in the age of micro-content and the constant flood of new media to consume. Digital Remedy—Your Digital Media Planning Partner.

Advertising 105

Advertising Audience Retargeting Media 105

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

Media 59

Media Marketing Audience Brand Awareness 59

Ad Monsters

JANUARY 16, 2024

After all, if a campaign’s media buying strategy doesn’t pan out, it doesn’t just lead to a bad quarter–but the brand in question suddenly goes out of business. Therefore, media conservatism reigns for both sides of the aisle. Of course, we know that 2020 was already a long time ago in media time.

Advertising 81

Advertising Cookies Media Ad Targeting 81

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Targeted device.

Advertising 105

Advertising Marketing Ad Exchange Retail 105

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. The reality is that DOOH and dynamic podcast advertising have consolidated their ad supply, making the inventory seamlessly available.

Advertising 78

Advertising Marketing Cookies Impressions 78

Martech

MARCH 14, 2022

For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies 91

Cookies First-Party Cookies Conversion Impressions 91

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. It just doesn’t translate.

Cookies 59

Cookies Viewability Impressions Ad Inventory 59

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Ad Monsters

APRIL 9, 2024

After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising. He founded Quan Media Group in 2019 and has since amassed over 100 clients, primarily through referrals. This is standard for out-of-home now.

Pop-Up 73

Pop-Up Retail Audience Brand Awareness 73

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 128

Ad Targeting Audience Cookies Retail 128

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

AdvertiseMint

AUGUST 13, 2023

Are you trying to choose between TikTok and Facebook ads? TikTok and Facebook are among the biggest social media platforms today. Hence, choosing the perfect option for your ad campaigns can be tricky. This article will compare these social media titans to help you make the right decision. Read more: TikTok Spark Ads.

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Click Through Rate CPM Conversion Rate Audience 52

Digiday

DECEMBER 6, 2022

Advertisers who spend $350K will receive an additional 50% of the total cost in impressions, while those who spend $200K will receive an extra 25% of the total cost in impressions from Twitter. I have heard whispers of ad format variables but have yet to see any new offerings for myself or my clients.”. Subway crime is just 2.6

Advertising 77

Advertising Pop-Up Impressions Audience 77

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry.

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CPM Fill rate Impressions CPC 52

Digiday

OCTOBER 5, 2022

The campaign, “Para Tu Proximo Paso” — which in English is “For your Next Step” — debuted last month and is now running across connected TV, YouTube, social media and out-of-home ads in Miami, Houston and Dallas. Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers.

Marketing 60

Marketing Ad Targeting CPM Audience 60

Paleo AdTech

FEBRUARY 27, 2023

Lee started his career on the account side of New York ad shops, starting at a small agency in New Jersey that handled the Prodigy account. A joint venture between IBM and Sears, Prodigy was a proto-walled garden and ISP that was able to do some basic banner ad targeting for subscribers.

Marketing 122

Marketing Banner Agency Ad network 122

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

Impressions 52

Impressions Ad Targeting Audience Agency 52

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.” Theoretically, yes.

Electronics 98

Electronics Marketing Machine Learning Media 98

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. Playground xyz creates high-attention ad formats, which are now fully integrated into GumGum’s fleet of ad solutions.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. The following parameters are mandatory for detailed targeting: #1.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

APRIL 29, 2024

White-Label Solutions This phenomenon is not new on its own, but it has become one of the hottest programmatic media buying trends. Meanwhile, SSPs are increasingly partnering with media agencies. 62% of developers said their user retention rates increased after the introduction of video ads with rewards.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

JANUARY 24, 2024

Part of the value proposition in digital advertising has long been the ability to tie an individual impression to an action or an acquisition. Second, advertisers will likely up their investments in retail media networks , as they have treasure troves of first-party data that can be used for targeting.

Retail 70

Retail Advertising Cookies Marketing 70

Clearcode

APRIL 7, 2022

Data clean rooms offer a good balance between protecting user privacy and allowing companies to reach their target audience, measure the performance of their campaigns, and attribute impressions and clicks to conversions. Contextual targeting allows advertisers to show ads to users based on the context of the page or mobile app.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Paleo AdTech

DECEMBER 10, 2023

Lee started his career on the account side of New York ad shops, beginning at a small agency in New Jersey that handled the Prodigy account. A joint venture between IBM and Sears, Prodigy was a proto-walled garden and ISP that was able to do some basic banner ad targeting for subscribers.

Marketing 52

Marketing Banner Agency Ad network 52

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52