Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 63

Retail Media Cookies Ad Tech 63

VideoWeek

MAY 7, 2024

International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data. Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media eCommerce Cookies 52

VideoWeek

APRIL 26, 2024

The company says Olli will help advertisers run more efficient campaigns, giving a clearer view across its different media channels. For example, WBD says an integration with VideoAmp will help advertisers exclude heavy linear TV viewers early in the planning process, redistributing that spend to boost reach and frequency.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Ad Monsters

APRIL 17, 2023

IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. In digital media and advertising, there are many questions about how that law applies to the data often processed to select and deliver digital ads.”

Cookies 89

Cookies Ad Tech Advertising Ad Targeting 89

Martech

JULY 25, 2022

It’s not simple or straightforward, but we’re getting closer to realizing the promise, despite the headwinds, which include the pending deprecation of cookies and the need for compliance with restrictive, and often contradictory, privacy regulations. Privacy and the deprecation of cookies. Better, more powerful tools.

Machine Learning 105

Machine Learning Marketing Cookies ROI 105

InMobi

OCTOBER 29, 2021

have to say about privacy, mobile advertising and data collection? through InMobi Pulse , InMobi’s mobile market research solution, asking them how they feel about advertising and data collection. Key Highlights 57% said they would prefer that mobile apps have ads, rather than having to pay to download apps.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

OpenX

JULY 21, 2023

At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. I don’t think anyone can solve it by themselves,” he added.

Media 52

Media Cookies CPM Conversion 52

Digiday

NOVEMBER 14, 2022

Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie. ” Lumen’s $3.5 million] if they wanted to.” ” .” ” Lumen’s $3.5

Demand Side Platform 59

Demand Side Platform Cookies Conversion Ad Tech 59

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. Jana Meron: There has been a lot of change in digital advertising and how we buy and sell ads over the last 15 years. SS: How so? JM: Not really.

Media 63

Media Ad Server Cookies ROI 63

Brid.tv

FEBRUARY 2, 2023

So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. Third-party cookies are already blocked on browsers such as Safari and Firefox.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Digiday

JULY 12, 2022

Good news: The connected TV ad industry seems to be becoming increasingly aware that it cannot rely on the IP address as the channel’s de facto identifier. An agency executive I spoke to recently was talking up an ad tech firm that enables advertisers to target CTV ads to individual households.

Ad Tech 62

Ad Tech Cookies Banner Agency 62

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. In 2019 advertisers spent $19.2

Cookies 52

Cookies GDPR Non-Profit Audience 52

VideoWeek

AUGUST 17, 2023

YouTube appears to be violating a number of its own policies relating to advertising on kids’ content, according to a new report today from Adalytics, an ad quality and transparency platform. The platform also appears to be running personalised ads on YouTube videos which are labelled as made-for-kids.

Machine Learning 52

Machine Learning Cookies Advertising Ad Targeting 52

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Founded by former employees from Disney, Roku, Rakuten TV and KKR, the Barcelona-based company also houses a dedicated advertising division. Ad spend climbed by 15.9

Media 52

Media Agency Entertainment Cookies 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

TechCrunch Ads

MAY 11, 2022

The system came about after complaints from EU antitrust regulators over Google’s plan to deprecate cookies using a different method that they said would entrench Google’s market power. Google starts global tests of Privacy Sandbox ad targeting.

Shipping 71

Shipping Cookies Ad Targeting Marketing 71

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

NOVEMBER 17, 2023

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. So what are the problems with behavioral targeting , exactly?

GDPR 79

GDPR Cookies Real Estate Non-Profit 79

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Let’s dig in and find out: New Regulatory Action in Europe and the United States. But back stateside, the U.S.

Advertising 67

Advertising Marketing Cookies Pop-Up 67

Digiday

NOVEMBER 20, 2022

The cookie is the best-known method for identifying and tracking people online. For years, device fingerprinting has gone somewhat under the radar as a more surreptitious alternative to the cookie. Do a lot of ad tech companies use device fingerprinting to track people? It’s unclear, even among ad tech companies.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Ad Monsters

SEPTEMBER 8, 2022

Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.

Cookies 88

Cookies First-Party Cookies Ad Tech Audience 88

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

Digiday

APRIL 24, 2023

The second installment in this series, publishing April 27, will dive deep into the results of Digiday’s recent survey of brands and agencies to analyze how advertisers’ preferences for ad options, software, targeting and campaign measurement match up to the platforms’ offerings.

Audience 60

Audience Agency Advertising Ad Exchange 60

Clearcode

MAY 10, 2023

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022. Paul Bannister, CSO, Cafe Media.

Cookies 52

Cookies Ad Tech Ad Targeting Media 52

VideoWeek

SEPTEMBER 29, 2023

. “LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

Clearcode

APRIL 4, 2022

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. Ad Tech Vets Help Sharpen Ad Tech Regs; New Antitrust Bills Are Up In Congress – AdExchanger.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52