The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. It can include everything from social media management to data analytics platforms.

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MarTech Advertising Machine Learning Conversion Rate 130

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. These tools make it even easier for advertisers to create images that fit Meta’s ad formats. billion to 2.06 billion in Q2 2023.

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Advertising Retail Impressions Ad Space 104

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

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Advertising Ad Exchange Marketing Ad Space 52

VideoWeek

MARCH 2, 2023

Brands and advertisers have made their disapproval clear, nearly halving the social media firm’s ad revenues as more than 500 of the company’s top advertisers flocked away from the platform. UK-based independent agency Total Media is among the buying houses bypassing Twitter, citing brand safety as its primary reason.

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Media Ad Space Agency Ad Tech 105

Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

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Advertising Marketing Ad Exchange Retail 109

Adweek

NOVEMBER 11, 2022

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

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Ad Tech Ad Space Media Advertising 189

Digiday

DECEMBER 3, 2023

Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles. Continue reading this article on digiday.com.

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Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Yahoo will match anonymized customer data with advertisers’ data.

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Retail Media Ad Inventory Ad Space 87

Adtelligent

MAY 12, 2024

Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Of course, the above statement is not set in stone.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Media Demand Side Platform Data Management Platform Ad Space 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising? billion in both desktop and mobile.

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Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

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Retail Media Brand Awareness Ad Space 58

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Advertising Retargeting CPA Audience 98

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

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Media Conversion Rate Audience Demand Side Platform 52

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Advertising Ad Inventory Machine Learning Ad network 98

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

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Demand Side Platform Ad Space Display Advertising Ad Inventory 105

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?

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Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. With the right media buying tips and tricks, you can create a fruitful strategy that drives real returns on your investment, no matter what your campaign goals look like.

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Media Ad Space Demand Side Platform ROI 52

Ad Monsters

MAY 3, 2024

With such a large percentage of revenue in the video content space, outside of SVOD, coming from the sale of the ad space, the value of the content itself has been severely underplayed. This happens all the time when advertisers and brands purchase contextual placements through DSPs that don’t have advanced video analysis tools.

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MNTN

MARCH 3, 2023

And lately, the advertising industry is buying these hammers in bulk. Spectrum Reaches for AI Last week, Spectrum’s ad sales business, Spectrum Reach, got into the AI game with a new “first-of-its-kind AI-powered platform” video production platform.

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Advertising Ad Space Audience Marketing 98

Smart-Hub

JULY 18, 2023

Have you ever heard of programmatic TV advertising ? Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today.

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Advertising Ad Exchange Ad Inventory Audience 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. This platform encompasses both DSPs and ad exchanges. Placements.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Martech Series

SEPTEMBER 19, 2022

Adsta, a media market platform geared towards consumer packaged goods (CPG) brands looking to expand their grocery media reach, has announced a groundbreaking partnership with InMobi Commerce. Currently, CPG advertisers account for a large majority of retail media ad spend in the grocery space.

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Retail Media Electronics eCommerce 88

Automatad Inc.

JANUARY 15, 2024

So, to give you a heads-up, this post explores the different dimensions of programmatic video advertising, its efficiencies, challenges, and trending topics in a new light. This allows publishers to deliver the optimal mix of compelling content and engaging ads to the right audience at the right time. Let’s get started.

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Advertising Video Ads CPM Machine Learning 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

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Digiday

FEBRUARY 9, 2023

Despite all the drama surrounding the platform in the wake of its purchase by Elon Musk and the rise of social rival TikTok, PepsiCo will once again advertise on Twitter during the Super Bowl. PepsiCo did not respond to requests for clarification on the company’s earned versus paid media strategy. As it unfolds, how do you react?

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Advertising Ad Space Conversion Media 64

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Digiday

MARCH 6, 2023

Squatch dedicated most of its social ad dollars to Meta’s Facebook and Instagram, spending zilch on alternative platforms like TikTok and Snap. But over the last three years, as online advertising has changed, Dr. Squatch has been pushing to diversify away from Facebook and Instagram. Dr. Squatch’s ad spend in 2020 $9.6

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MNTN

FEBRUARY 16, 2024

If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. There is no exact figure that anyone can definitively offer as to the actual cost of cable ads (until you actually buy them). What Is Cable TV Advertising? How Does Cable TV Advertising Work?

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Advertising Audience CPM Ad Space 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. But what is B2B programmatic advertising?

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Advertising Ad Server Video Ads Ad Exchange 52

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. As marketers continue to see diminishing returns on search and social, and a shifting privacy landscape within the duopoly (Facebook and Google) forces changes in media spend, growth marketers have begun turning to connected TV (CTV), not for branding, but for performance.

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Advertising Ad Space CPA Impressions 52

Agility Ads

JANUARY 17, 2022

Native and programmatic advertising are different aspects of digital advertising. Native advertising refers to how advertising is published, and programmatic advertising is a way to buy and sell digital advertising spaces. What Is Native Advertising? What Is Native Advertising?

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Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. To begin with, the political and advertising landscapes are each reeling in their own ways from the ongoing pandemic, inflation, and Russia’s invasion of Ukraine.

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Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

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Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

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