Ad Space Ad Targeting Cookies 
illumin
SEPTEMBER 19, 2024
Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.
PubMatic
OCTOBER 10, 2024
For starters, they can manage the spread of misinformation by using advanced vetting tools and allowing ads only from paid-for-by-candidate campaigns or other authorized entities. Technology assists in monetizing ad space that may otherwise go unsold, while fostering a thriving democracy by enabling people to make informed decisions.
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Clearcode
SEPTEMBER 20, 2023
DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.
TechCrunch Ads
MAY 26, 2022
Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.
Lemonads
SEPTEMBER 13, 2020
Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads. Which Platforms does RTB involve?
PrograMetrix
APRIL 28, 2021
In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.
illumin
JANUARY 22, 2024
Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Meta ads make use of ‘cookies’.
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