Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads.

Retail 87

Retail Media Ad Inventory Ad Space 87

Martech

NOVEMBER 1, 2022

podcasting cracked $1 billion in ad sales for the first time last year, with 72% year-over-year growth, according to an IAB/PwC report. That’s more than double the pace of internet ad growth. For big brands to capitalize on podcasts there needs to be an infrastructure giving access to ad inventory on premium podcasts.

Non-Profit 117

Non-Profit Advertising Ad Inventory MarTech 117

Martech

FEBRUARY 7, 2024

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

Cookies 111

Cookies Ad Server Ad Exchange Ad Inventory 111

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Martech Series

DECEMBER 16, 2022

Audigent , the leading data identity, curation, and activation platform, today announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP private marketplaces.

Cookies 60

Cookies Ad Inventory Audience Retail 60

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. Roku’s OneView ad buying platform will also be the first to offer ad inventory that is automatically validated with the watermark. Processing.Please wait.

Advertising 90

Advertising Manufacturing Ad Inventory Impressions 90

Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 Providers of exclusive CTV ad inventory and first-party TV audience data, such as LG Ads Solutions, help brands optimize spend across all platforms and services, and are increasingly important to CTV media planning and buying.

Media 77

Media Ad Inventory MarTech Communications 77

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Martech

DECEMBER 21, 2021

AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.

Advertising 102

Advertising Ad Inventory Cookies Media 102

Martech Series

NOVEMBER 20, 2022

DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges. Before defining which programmatic deal type to use, Adello would have to define the ad campaign goal.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

NOVEMBER 23, 2022

In terms of context, websites grew out of a variety of different platforms using a range of coding languages and technologies, and no consideration was given to any form of standardization for ad inventory in terms of specification and delivery. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

Ad Inventory 85

Ad Inventory Advertising Ad Space Audience 85

Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. (The

Media 112

Media Advertising Audience Ad Exchange 112

Martech Series

OCTOBER 31, 2022

Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. This helps publishers increase auction density across display ad inventory, resulting in a stronger and healthier display marketplace.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Martech Series

JUNE 9, 2022

However, this also presents a dilemma for content owners and streamers — how can they manage the ad supply without compromising the viewing experience and overloading the audience with too many ads? “We believe this is the future of ad-supported television — and our latest FAST report confirms it.”

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Martech

MAY 30, 2024

Here are this week’s new AI-powered martech solutions, enhancements and releases. Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. This saves publishers from selling their ad inventory at lower prices and ensures better fill rates.

MarTech 81

MarTech Fill rate Ad Inventory Impressions 81

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Martech

APRIL 20, 2023

Because of this longer, more involved customer journey, the retailer decided decided to let suppliers have the lion’s share of the RMN ad inventory. That means that most of the ads served to customers during their journey are endemic products, ones that can be bought at Home Depot. Get MarTech! In your inbox.

Retail 103

Retail Retargeting Ad Inventory Media 103

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

InMobi

NOVEMBER 27, 2018

And users enjoy well-delivered and well-placed video ads,” Srinivas KC, Vice President and General Manager of Advertiser Platforms at InMobi, told MarTech Series in July. “In In 2017, advertisers doubled video ad spends over 2016. Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

MARCH 12, 2020

Programmatic advertising enables advertisers to generate quality ad impressions across a wide range of publishers and audiences without too much hassle. This is where ad networks vs. ad exchanges come into play. Curious to see which brands can be classified as ad networks vs. ad exchanges?

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Clearcode

OCTOBER 24, 2023

Key Takeaways A demand-side platform (DSP) is an advertising technology platform that allows advertisers to buy ad space from publishers in real-time, targeting specific audiences. DSPs emerged in 2007 with the introduction of real-time bidding, allowing advertisers to procure ad space from multiple publishers at once.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Martech

MAY 18, 2022

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. This means that for YouTube video ads, you need to tailor content that: Keeps the audience engaged throughout the video. Keeps the audience coming back to your account for more content. Unique metrics to keep in mind.

Advertising 99

Advertising Video Ads CPM Viewability 99

Digiday

MAY 7, 2023

The message here: focusing solely on content adjacency — placing an ad next to particular content — is not enough for a campaign strategy. Considerations like context, regional differences, brand sensitivity and audience perception are key factors. trillion in enterprise value.

Media 58

Media Agency Ad Inventory Audience 58

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. It also helps you reach new audiences and niche markets in organically discoverable ways (e.g., The post Why we care about performance marketing appeared first on MarTech.

Affiliates 99

Affiliates Marketing CPA ROI 99

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Thanks to that, advertisers are capable of reaching audiences based on their interests across the whole Internet, making the mobile web a huge opportunity for advertisers in terms of scale.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Brid.tv

APRIL 9, 2024

Will you be using the streams for internal communication or for an external audience? Adaptive bitrate streaming is another must-have, especially if you’re trying to reach a global audience. So make sure to choose a platform with advertising capabilities, such as ad yield optimization and header bidding. pay-per-view).

Header Bidding 40

Header Bidding Education Audience Video Ads 40

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Clearcode

AUGUST 8, 2023

Anonymization is often used by AdTech platforms to: Perform statistical analysis Conduct basic audience segmentation Generate insights Encryption Encryption is a security measure that involves transforming data into a coded form — often referred to as ciphertext — that cannot be understood by anyone who doesn’t have the key to decode it.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. SPO provides you with information about which SSPs and ad exchanges are supplying you with ad inventory, what you’re paying for the impressions, etc.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Brid.tv

JUNE 5, 2023

StreamShark Platform Overview Features Pricing Brid.TV’s Versatile Live Streaming Solution FAQ What Is a Live Streaming Platform A live streaming platform is an online service that allows publishers and content creators to broadcast and share real-time video content with audiences all over the Internet. Yes Platform Overview Brid.TV

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Clearcode

MAY 24, 2023

For app developers wanting to monetize their mobile ad inventory, they have to use Prebid Server, since the Prebid Mobile SDK requires it. vs Prebid Server: Which Option Delivers the Most Ad Revenue? Related posts Client-Side vs. Server-Side Header Bidding: Pros and Cons Prebid.js

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Martech

AUGUST 18, 2021

At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. By being too cautions, however, they “severely limit their first-mover advantage on major new publishers”, losing opportunities to reach new audiences. The tools are indeed blunt instruments, Thurman said.

Ad Server 122

Ad Server Impressions Ad Exchange Banner 122