Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Digiday

JUNE 4, 2025

More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs). Media agencies are under pressure, squeezed between marketers holding back on budgets and the cost of doing business with demand-side platforms (DSPs) like The Trade Desk.

Demand Side Platform 46

Demand Side Platform Agency Ad Inventory Ad Tech 46

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

illumin

APRIL 22, 2025

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Martech

MARCH 24, 2025

While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. The initial wave of AI adoption= focused on efficiency, and agencies and publishers are reaping the benefits. Whos leading and whos lagging?

Agency 75

Agency Audience Ad Tech Ad Inventory 75

Digiday

JANUARY 22, 2023

It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.

Ad Targeting 89

Ad Targeting Ad Server Geo targeting Ad Tech 89

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. And there’s a lot of people that were taking some of the cash before it got to them, the value creators.”.

Ad Exchange 69

Ad Exchange Agency Ad Inventory Demand Side Platform 69

Advendio

DECEMBER 7, 2022

Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform. Burt Analytics.

Ad Inventory 98

Ad Inventory Demand Side Platform Ad Server Impressions 98

Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

Ad Tech 56

Ad Tech Retargeting Finance Ad Inventory 56

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. Not least because a lot of this shift toward curated marketplaces is being driven by media agencies.

Ad Tech 72

Ad Tech Marketing Impressions Ad Inventory 72

VideoWeek

NOVEMBER 21, 2024

The ad tech company’s traditional user base is agency buyers – with a TV OS, it will have to create a product that appeals to the general population of CTV users, as well as publishers and hardware manufacturers.

Manufacturing 59

Manufacturing Retail Impressions CPM 59

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

MARCH 26, 2025

Which ad tech vendors are delivering the most value to your business? Our brand safety partners add value not just by ensuring compliance with ad regulations and industry standards, but also through their technology that detects and prevents ad fraud, enhancing the quality of our ad inventory and driving higher ROI for our advertisers.

Education 59

Education Cookies Ad Tech Advertising 59

Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage. WTF is TAC?

Ad Tech 69

Ad Tech Impressions Ad Exchange Ad Inventory 69

Martech Series

DECEMBER 16, 2022

Marketing Technology News: If You Can’t Work From Home, The Tech’s Not To Blame. Advertisers want to package unique audience insights with premium ad inventory. 5000 in the top 5% of fastest-growing companies and among the top five fastest-growing ad tech companies. The company made its debut on the Inc.

Cookies 78

Cookies Ad Inventory Audience MarTech 78

Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. Alongside the international launch, TV by OpenX is getting new upgrades in the US, enabling buyers to curate inventory based on third-party data.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Tech Impressions 52

Digiday

FEBRUARY 21, 2023

Upfront flexing Linear TV’s share of streaming watch time YouTube’s CEO steps down, Amazon Studios faces an uncertain future, how many people actually watched the Super Bowl and more Upfront flexing The key hits: Advertisers and their agencies are discussing making a stronger push for more flexible streaming terms.

Ad Inventory 69

Ad Inventory Demand Side Platform Agency Ad Tech 69

VideoWeek

SEPTEMBER 27, 2024

IAS Expands Misinformation Reporting to YouTube Content Integral Ad Science (IAS), a media measurement and optimisation company, has expanded its misinformation brand safety and suitability reporting to YouTube. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail 98

Retail Marketing Audience Media 98

Brid.tv

DECEMBER 21, 2022

Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. .

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct Ad Sales Explained. Spam-free ads.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Exchange Ad Inventory Impressions 52

InMobi

MARCH 12, 2020

Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works. But, in order for programmatic to work effectively, someone needs to sit in the middle to connect the demand side (DSPs, agencies, etc.) Note: Need some reminders to level set?

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Digiday

APRIL 18, 2023

A myriad of ad agencies, ad tech vendors and platforms have all spent the last few months in an AI arms race , leveraging AI to optimize media buys, write creative copy and predict analytics. Since the advent of ChatGPT, AI-powered marketing has become the latest talking point throughout the industry.

Retail 95

Retail Ad Inventory Conversion Advertising 95

Brid.tv

JANUARY 12, 2024

Stagwell’s SmartAssets AI Tool Stagwell (STGW), a transforming marketing agency, has also launched a new AI tool, SmartAssets, that caught everyone’s attention at CES 2024. This new AI tool extracts creative elements from ads, analyzes performance data, and optimizes future ads instantly for effective advertising.

Ad Tech 52

Ad Tech Cookies Ad Inventory Audience 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. In addition to data infrastructure, organizations need to set up a connected ad tech setup. Hiring new skilled personnel further adds to the expenses.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

InMobi

MARCH 13, 2020

It’s indeed a big win for the industry as a whole and is reflective of the important collective efforts being taken by ad tech vendors to combat fraud. For example, in a recent discussion with Digiday, leading voices in the ad agency world cited ad fraud as among their top concerns right now.

Display Advertising 52

Display Advertising Ad Inventory Ad Tech Advertising 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

VideoWeek

NOVEMBER 16, 2022

Practically all of ITV’s on-demand ad inventory now sold through the tool, and buyers and by-and-large lauded Planet V as a welcome evolution of ITV’s ad offering. will give advertisers and agencies more control over the planning, purchasing, and reporting of their campaigns, based on customer feedback.

Retail 59

Retail Media Ad Inventory Advertising 59

Brid.tv

MARCH 30, 2023

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Digiday

APRIL 18, 2023

Topics covered include expectations for this year’s upfront market; the state of the streaming ad market; TikTok vs. Instagram Reels vs. YouTube Shorts vs. Snapchat; the connected TV ad tech turf war; and the industry’s ad measurement overhaul. And yes, advertisers are awash in streaming ad options.

Ad Tech 69

Ad Tech Video Ads Demand Side Platform Advertising 69