AdExchanger

JULY 27, 2022

The ad fraud and verification company Human announced on Wednesday that it has merged with PerimeterX, a cybersecurity and identity fraud detection service. Continue reading » The post Human Merges With PerimeterX To Grow Its Ecommerce And Retail Fraud Detection Business appeared first on AdExchanger.

eCommerce 104

eCommerce Retail Advertising 104

Martech Series

OCTOBER 6, 2022

Blocking click fraud websites is a simple and effective way to prevent click fraud. Polygraph, a cybersecurity company specializing in click fraud detection, is reminding advertisers to block click fraud websites from being able to display or click on their ads.

Advertising 87

Advertising Ad Click Ad network MarTech 87

Martech Series

AUGUST 4, 2022

Polygraph, a cybersecurity company specializing in click fraud detection and prevention, is warning advertisers not to rely on IP blocking to prevent click fraud. Click fraud is a sophisticated cyber-crime stealing tens of billions of dollars each year from online advertisers.

Ad network 92

Ad network MarTech Advertising Marketing 92

Martech Series

FEBRUARY 20, 2023

Click fraud bots are attempting to avoid detection by changing their IP addresses every time they click on adverts, but are still easily detected by Polygraph. It’s pointless trying to prevent click fraud by blocking IP addresses,“ said Trey Vanes, Polygraph’s head of marketing.

MarTech 83

MarTech Advertising Marketing 83

AdExchanger

APRIL 20, 2023

Roku announced its new and improved fraud detection tech, Watermark 2.0, to try getting the rampant problem of CTV ad fraud under control. The post Roku Revamps Its Anti-Fraud Watermark To Include App Spoofing appeared first on AdExchanger.

103

103

Martech Series

OCTOBER 28, 2022

Sophisticated cybercriminals have developed “undetectable” click fraud bots, stealing tens of millions of dollars from advertisers every day. Click fraud detection service Polygraph has identified a new breed of “undetectable” click fraud bots, stealing tens of millions of dollars from advertisers every day.

Ad network 92

Ad network Ad Click MarTech Advertising 92

Martech

DECEMBER 19, 2023

Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning. The post BidsCube teams up with Pixalate to combat ad fraud appeared first on MarTech. ” Why we care.

Machine Learning 99

Machine Learning Advertising MarTech Marketing 99

Martech

MAY 11, 2023

Logiq ’s programmatic ad platform has AI-powered fraud detection and analytics. Logiq ’s programmatic ad platform has AI-powered fraud detection and analytics. It analyzes vast amounts of data to detect fraudulent practices, such as click fraud, impression fraud and traffic manipulation.

MarTech 105

MarTech Healthcare Impressions Agency 105

Ad Monsters

FEBRUARY 1, 2023

Still, some wonder if nefarious players are leveraging them to commit ad fraud (the answer is yes, according to multiple sources, but more on that later). If you want to outwit bot detection for price comparison or competitive analysis purposes, a residential IP proxy network is the tool for you.

Ad Tech 98

Ad Tech Pop-Up CPC Retail 98

YieldBird

MAY 31, 2023

In the Internet world, we can increasingly come across the concept of ad fraud. According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 What is ad fraud? How common is ad fraud? billion in ad spend.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Martech Series

NOVEMBER 10, 2022

Click fraud scammers are generating fake leads to trick advertising networks into believing their fake clicks are genuine. Click fraud detection service Polygraph is warning advertisers of a fake leads scam affecting a major online advertising network. Criminals create websites and monetize the content using advertisements.

Advertising 91

Advertising Display Advertising MarTech Marketing 91

Martech Series

DECEMBER 26, 2022

Trying to prevent click fraud by blocking IP addresses will miss at least 95% of fake clicks. Click fraud protection service Polygraph is reminding advertisers not to rely on IP address blocking to prevent fake clicks, as blocking IP addresses will miss at least 95% of click fraud.

Advertising 80

Advertising MarTech Marketing 80

Martech Series

JANUARY 3, 2023

High levels of click fraud means advertisers will benefit from shifting part of their marketing spend away from advertising and towards search engine optimization. Click fraud prevention service Polygraph is advising advertisers to invest in search engine optimization due to the high levels of click fraud on internet advertisements.

Advertising 73

Advertising MarTech Marketing 73

Martech Series

OCTOBER 21, 2022

Data suggests a significant number of click fraud websites may be operating from China. During this year’s holiday, the amount of click fraud in the US dropped by 12%, according to click fraud detection firm Polygraph. Polygraph helps you take back control of your ad budget, and stop sharing it with scammers.”.

MarTech 76

MarTech Advertising Marketing 76

Monetize More

APRIL 27, 2023

What is Ad Quality? Ad quality refers to the overall user experience and effectiveness of advertisements on a website. It encompasses several factors such as relevance, placement, format, and targeting, which affect the user’s perception of the ad and its impact on their behavior. Why does it matter?

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

Martech Series

SEPTEMBER 6, 2022

Cybersecurity firm Polygraph warns advertisers to beware of gimmicks which provide little to no protection against click fraud. Polygraph, a cybersecurity company specializing in click fraud detection, is warning advertisers to beware of click fraud protection gimmicks. They probably don’t even know your company exists.

Healthcare 75

Healthcare MarTech Ad Click Ad network 75

Ad Monsters

JANUARY 20, 2023

Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday , a chunk of that spending went into the pockets of fraudsters who successfully launched a massive ad fraud scheme. HUMAN discovered the highly sophisticated scheme last summer.

Impressions 98

Impressions Video Ads Advertising Marketing 98

The Ad Tech Blog

AUGUST 19, 2023

PTC sites paid over $13 million to remote workers that year alone, generating a vast volume of fake clicks on paid ads. This includes using bots to generate likes on social media platforms or even click on apps and ads. Utilize Technology : Various technologies and tools can detect fraudulent clicks.

Ad Click 243

Ad Click Education Media Marketing 243

Martech Series

JANUARY 9, 2023

creates an additional layer of ad fraud protection, transparency, and measurement. Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. We commend Start.io

Viewability 78

Viewability Impressions MarTech Audience 78

Martech Series

DECEMBER 12, 2022

Bots are opening marketing e-mails as part of an elaborate click fraud scam. Click fraud detection service Polygraph is warning marketers about a click fraud scam which is causing marketing e-mails to be opened by bots. Click fraud is an online crime which steals billions of dollars from advertisers every year.

Marketing 93

Marketing Conversion MarTech Advertising 93

Ad Monsters

DECEMBER 5, 2022

This past November, the Trustworthy Accountability Group (TAG) released its annual fraud benchmark report for the US. If you’re a brand or publisher, the news is good: the amount of fraud in campaigns that ran through TAG Certified Channels is less than 1%. . million fraud reports from Americans of all ages.

Clickbait 98

Clickbait Ad Exchange Education Pop-Up 98

Martech Series

DECEMBER 27, 2022

Pixalate’s Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted. Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. This report covers Mobile App Spoofing numbers for November 2022.

Mobile Ads 79

Mobile Ads MarTech Advertising Marketing 79

Martech Series

JULY 11, 2022

Some advertisers are wasting over 80% of their ad budgets by failing to request refunds from online advertising networks. One of the industry’s biggest secrets is click fraud – cyber-criminals generate fake clicks on ads, resulting in substantial losses for advertisers, and huge profits for the advertising networks and criminals.

Advertising 74

Advertising Ad network Ad Click MarTech 74

Monetize More

MARCH 16, 2023

Invalid AdSense activity refers to any activity that generates clicks, impressions, or conversions that violate AdSense policies, such as clicking on your own ads, using bots, or incentivizing clicks. Unfortunately, detecting and preventing invalid AdSense activity can be a challenging task. Google will notice. Strange, but true.

Impressions 98

Impressions Machine Learning Conversion Media 98

Martech Series

JANUARY 9, 2023

Pixalate’s Connected TV (CTV) Ad Fraud Series for December 2022 reveals a spike in apparent spoofing attacks targeting well known Roku apps. Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising.

MarTech 91

MarTech Advertising Marketing Media 91

Digiday

JANUARY 1, 2024

As the agency world focuses more intently on data standardization and metrics, companies are turning to anomaly detection as a way of finding outliers and abnormalities in data points. Here’s a look at how this strategy works and why it’s becoming more important to integrate as privacy needs increase and standardization efforts evolve.

Ad Tech 74

Ad Tech Agency Media Marketing 74

Ad Monsters

OCTOBER 1, 2022

And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. Augustine Fou says. Evidence shows fraud detection is not catching it and exchanges are not enforcing it.”

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Martech

MAY 5, 2022

For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Earlier this week The Journal revealed that more than a dozen ad-tech companies failed to detect this, despite having all the information needed to do so. It’s so trivial.

Impressions 75

Impressions Ad Exchange Ad Tech Advertising 75

Martech Series

DECEMBER 19, 2022

Click fraud prevention service Polygraph is advising advertisers to beware of audience networks if they want to minimize their exposure to click fraud. According to Trey Vanes, Polygraph’s head of marketing, click fraud is a sophisticated internet crime which steals tens of billions of dollars from advertisers every year.

Audience 59

Audience Advertising MarTech Marketing 59

Martech Series

AUGUST 3, 2022

Click fraud is the multi-billion dollar crime most people have never heard of. Most websites earn money through advertising: visitors go to websites and click on the ads scattered throughout the content. The bots go to the criminals’ websites, click on the ads, and in general try to act like a normal website visitor.

Ad Click 87

Ad Click Advertising Ad network eCommerce 87

Martech Series

OCTOBER 1, 2022

We commissioned an independent survey to understand not only the impact of bots on a business’ bottom line, but how it compares to ad fraud. But the size of the threat was surprisingly, equal to that of ad fraud—a more deliberate attack that enjoys a far higher profile. Ad fraud vs skewed analytics.

Marketing 89

Marketing Ad network MarTech Advertising 89

Monetize More

JUNE 29, 2023

This allows advertisers to understand their audience deeper and craft highly personalized ad campaigns that capture attention and drive engagement. Furthermore, AI excels in optimizing ad campaigns for maximum performance. To combat this, AI-based fraud prevention tools can be employed.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Martech Series

SEPTEMBER 28, 2022

To help limit the more than $100 billion 1 of global sales revenue lost to false positives during the fraud detection process, TransUnion announced today the launch of TruValidate Device Risk with Behavioral Analytics. Leveraging the right solutions to prevent fraud and identity theft is paramount to any business.

MarTech 71

MarTech Retail Marketing 71

Martech

APRIL 27, 2022

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. Ad Protect is an upgrade of the Edgemesh Server. Once a visitor surpasses a particular ad-click rate, they and their IP address are tagged. What it does. The problem.

Retargeting 92

Retargeting Ad Click Conversion MarTech 92

Monetize More

JUNE 28, 2023

Ad-based websites, which depend on authentic user engagement for revenue generation, are particularly vulnerable. When their ads are displayed to bot traffic instead, it undermines the effectiveness and value of their advertising campaigns. Advertisers expect their investments to reach and engage real human audiences.

Machine Learning 97

Machine Learning Education Advertising Ad network 97

Martech Series

FEBRUARY 21, 2023

Digital ad fraud is no new thing; however, these days, it has become a larger issue. You might think that any digital ad hasn’t impacted you directly, or if it did, it has been a tad fraction of your ad expenses. No conversions: Zero or poor engagement activity is a sign of fraud.

Conversion 70

Conversion MarTech Advertising Marketing 70

Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46