Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

NOVEMBER 1, 2023

The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network. Marketplace 3.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange.

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. ” As well as a video player, Ziggeo provides video recording capabilities and a transcoding pipeline.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

Ad Monsters

FEBRUARY 20, 2024

“Beyond constructive criticism, it’s important to highlight that even though the Privacy Sandbox APIs may not provide a direct replacement for third-party cookies and mobile ad IDs, that should not be the ultimate goal.

Cookies 100

Cookies Ad Exchange Mobile Ads Audience 100

Digiday

JUNE 14, 2022

The term hyper-casual describes mobile games that are easy-to-learn and usually free-to-play. Common mobile ad formats such as interstitial creative and rewarded video are more widespread in this genre than in premium console or PC games.

Demand Side Platform 67

Demand Side Platform Ad Exchange Mobile Ads Entertainment 67

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Offers native ads, including rewarded video, for monetization.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JUNE 19, 2023

Interstitial ads (a.k.a Full-page ads) which has been yielding a 15-30% revenue increase based on the tests we conducted are one of the most popular mobile ad formats. Performance could vary per website taking into account factors such as speed, site layout.

Header Bidding 52

Header Bidding Ad Exchange Banner Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

RevX

NOVEMBER 7, 2022

We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. What is an Affiliate Network or a No-SDK Ad Network?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? The app sends the request to the publisher’s network or ad exchange. The request contains specific information, such as the type of ad and the floor price.

Advertising 54

Advertising CPM Mobile Ads CPC 54

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

AdvertiseMint

NOVEMBER 7, 2023

For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. and ad tech (DSPs, SSPs, ad exchanges, etc.) Why do marketers need identity resolution platforms? tools and platforms.

Cookies 116

Cookies GDPR Mobile Ads Ad Tech 116

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. Monetize your video ad inventory with a reliable video ad provider. Start Monetizing.

Non-Profit 58

Non-Profit Video Ads Ad Inventory Fill rate 58

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

OCTOBER 4, 2018

Problem #3: Mobile Ad Fraud As programmatic spending rises, it makes sense that fraudsters follow the money. But, as mobile in-app ad fraud grows to new heights, many advertisers are worried that their budgets are being improperly spent and eaten up by fraud. Let us know on social media!

Advertising 52

Advertising Mobile Ads Viewability Ad Exchange 52

InMobi

NOVEMBER 26, 2019

How To Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend? Well over half have at least one child in their home, and over a third have at least some college education.

Mobile Ads 52

Mobile Ads Audience Ad Exchange Education 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

InMobi

JULY 24, 2019

He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow. Want to know if it makes sense to work with multiple ad exchanges? Transcript Hello old friend. My name is Chas Castell.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. billion in an all-stock deal.

Advertising 98

Advertising GDPR Banner Healthcare 98

Monetize More

APRIL 19, 2023

The Comprehensive real-time reporting and analytics give publishers a bird’s eye view of their ad performance and revenue. MonetizeMore’s advanced ad formats, including display ads, native ads, video ads, and mobile ads, cater to various publisher needs.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

InMobi

JUNE 12, 2020

By combining these sources of information, ad exchanges are able to develop unique, highly accurate audience segments that political advertisers can leverage to reach their target constituencies with a high degree of confidence. In comparison, mobile ad IDs are more static and thus more accurate over the long term.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

NOVEMBER 20, 2019

InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 To dig deeper on the modern American beer drinker, we turned to InMobi Pulse. For starters, it’s important to note that there’s no such thing as one type of beer drinkers.

Audience 52

Audience Food Mobile Ads Ad Exchange 52

InMobi

DECEMBER 23, 2019

How To Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend? There’s no one answer that everyone from coast to coast will agree with universally.

Food 52

Food Mobile Ads Audience Ad Exchange 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Mobile ads: These are ads displayed on mobile devices.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Smart-Hub

JANUARY 2, 2024

After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

InMobi

DECEMBER 30, 2013

This is where business can start looking at innovative mobile marketing strategies to ride the mobile wave and improve their positions in global marketing. Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Monetize More

OCTOBER 6, 2022

Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? Rewarded video ads are pretty self-explanatory.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Monetize More

FEBRUARY 24, 2023

Websites that have a high percentage of users who block ads may see lower rates. Ad network or exchange: The ad network or exchange used by a publisher can impact RPM and CPM rates. Different networks and ad exchanges have varying rates and may be more suitable for certain types of websites.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

DECEMBER 18, 2019

In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6

Audience 52

Audience Mobile Ads Ad Exchange Media 52

Monetize More

DECEMBER 29, 2022

You can customize the dimensions, user identifier status, predicted viewability bucket and app name or domain, alongside the ad exchange metrics to gain insights into inventory subsections that performed well or poorly at providing each of those signals. For Mobile : Use app ID, app name and app store URL in your mobile ad requests.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. The effectiveness of mobile-optimized ad formats is amplified further through dynamic creative optimization (DCO).

Advertising 52

Advertising Banner Rich Media Brand Awareness 52