Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Mobile Search 87

Mobile Search Machine Learning Advertising Manufacturing 87

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Marketing 141

Marketing Conversion CPC CPA 141

Single Grain

JULY 21, 2021

All SEO practitioners tremble every time Google modifies its ranking algorithm. Google wants you to spend more on their ad network because, let's face it, that's how they make money. Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021. 9 Factors that Can Immensely Boost Your Local SEO.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

JULY 24, 2023

In this post, you’ll learn how auditing your Search Engine Marketing efforts can benefit your business and eight simple steps to make the entire auditing process as simple and hassle-free as possible. SEM generally involves two methods: organic SEO and paid advertising (or PPC).

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

SEPTEMBER 30, 2019

What Is a Text Ad? In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Dive Deeper: A Simple Hack to Combine Facebook Ads and Google Ads. 6 Ways Google Ads Can Boost Your SEO Results.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

MAY 11, 2023

In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

JULY 22, 2019

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. That’s where performance marketing comes in. Click here to download it for free right now!

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 8, 2021

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . Without IDFA tracking, it will be hard for advertisers to measure the effectiveness of their ads. Click here to learn more and get started.

Conversion 52

Conversion Mobile Ads Ad network SEO 52

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

APRIL 27, 2023

Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. It includes detailed research on every aspect of your marketing program and accesses how your ads perform for both the short and long term.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. Account-based marketing (ABM) targeting. Cold traffic targeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

JULY 8, 2019

Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. What Is Post-Click Automation?

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

OCTOBER 3, 2019

I was running a marketing-related campaign targeted towards a Brazilian audience once, and trying to get them over to my marketing page. Overlooked SEO: Optimizing Images and Video For Search. Explore Automation for Your Facebook Ads. Learn More: How to Use Multicultural Marketing in Your Digital Advertising.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. But if you’re in that group, you might not realize how you can use it to track your marketing performance — especially if you’re creating content. Content marketing is notoriously hard to track.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Single Grain

APRIL 19, 2023

They are denoted with “sponsored” text, as shown below: Amazon marketing helps you achieve your advertising goals effectively while enabling shoppers to find the products they are searching for. Related Content: 4 Amazon Ads Trends You Can’t Ignore How Do Amazon Ads Work?

Advertising 52

Advertising CPC Video Ads ROI 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Book My Free Marketing Consultation. The market size of process automation will increase from 71.5% Generate ad performance reports automatically. Trend #1: PPC Automation.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

JULY 1, 2019

It might be time to switch off your poorly performing advertising campaigns in favor of affiliate marketing. One report found that 16% of all online orders are generated through affiliate marketing. Click here to download it for free right now! What Is Affiliate Marketing? Click To Tweet. Get A Free Consultation.

Affiliates 89

Affiliates Marketing Cookies Banner 89