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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

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How to Scale Your Business Online and Do it Right

AdvertiseMint

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! First, research competitors and analyze the market landscape.

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Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. Make sure the ads you display are professional and engaging to keep people coming back for more. Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization.

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Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Marketing 141
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How to Get Started With Paid Performance Marketing

Single Grain

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. That’s where performance marketing comes in. Click here to download it for free right now!

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How to Optimize Paid Search Campaigns with a SEM Audit

Single Grain

In this post, you’ll learn how auditing your Search Engine Marketing efforts can benefit your business and eight simple steps to make the entire auditing process as simple and hassle-free as possible. SEM generally involves two methods: organic SEO and paid advertising (or PPC).

SEO 52
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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

All SEO practitioners tremble every time Google modifies its ranking algorithm. Google wants you to spend more on their ad network because, let's face it, that's how they make money. Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021. 9 Factors that Can Immensely Boost Your Local SEO.