Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Affiliates 102

Affiliates Marketing CPA ROI 102

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Marketing 141

Marketing Conversion CPC CPA 141

Single Grain

MAY 11, 2023

In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

JULY 24, 2023

In this post, you’ll learn how auditing your Search Engine Marketing efforts can benefit your business and eight simple steps to make the entire auditing process as simple and hassle-free as possible. SEM generally involves two methods: organic SEO and paid advertising (or PPC).

SEO 52

SEO Conversion Conversion Rate ROI 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

APRIL 19, 2023

They are denoted with “sponsored” text, as shown below: Amazon marketing helps you achieve your advertising goals effectively while enabling shoppers to find the products they are searching for. Related Content: 4 Amazon Ads Trends You Can’t Ignore How Do Amazon Ads Work?

Advertising 52

Advertising CPC Video Ads ROI 52

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110